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九江银行广州分行:深挖本土特色,精准“贷”动消费升级
Nan Fang Du Shi Bao· 2025-06-26 15:44
Core Insights - Jiujiang Bank's Guangzhou branch is transforming consumer experiences through tailored financial services for various demographics, including entrepreneurs, farmers, and the elderly [2][5][8] - The bank is actively promoting inclusive finance by enhancing support for small and micro enterprises, utilizing local policies to provide financial assistance [5][6] - Innovative loan products like "Rural Talent Loan" are designed to meet the specific funding needs of farmers, contributing to agricultural development [6][7] Financial Services for Different Demographics - The bank offers entrepreneurial guarantee loans to support dreamers and provides agricultural loans to enhance local farming [2][5] - Special services for the elderly include a "green channel" for easier access to banking services, with user-friendly technology adaptations [8] - Young consumers benefit from various discounts and promotions, such as reduced prices on groceries and entertainment through credit card usage [8][9] Agricultural and Rural Development - Jiujiang Bank is focusing on rural financial innovation, collaborating with local agricultural departments to support farmers with tailored financial products [6][7] - As of May 2025, the bank has provided significant loan support to farmers, enhancing their production capabilities and contributing to local economic growth [6][7] Consumer Engagement and Partnerships - The bank's consumer service initiatives have successfully integrated with over 1,000 local merchants, enhancing customer engagement through discounts and promotions [9] - Partnerships with local businesses like Pupu Supermarket and Qian Dama have improved online payment convenience and broadened consumer access to financial services [9]