Core Insights - The eighth China International Import Expo (CIIE) opened on November 5, showcasing the participation of Bank of Communications (BoCom) for the eighth consecutive year, emphasizing its commitment to high-quality development through the integration of finance, technology, and scenarios [1][2] Group 1: Financial Services and Innovations - BoCom will present a range of financial services and products during the expo, including the launch of the "JiaoYin HangMao Tong," a one-stop cross-border financial service platform aimed at foreign trade enterprises [2] - The bank will unveil upgraded versions of its mobile applications, "BoCom APP 10.0" and "MaiDan Ba APP 10.0," enhancing user experience and service offerings [2] - The bank's exhibition will feature immersive interactive experiences that demonstrate how financial technology can empower smart travel and enrich the "finance + culture and tourism" service model [1] Group 2: Support for Trade and Economic Development - BoCom is set to host the Hongqiao International Economic Forum, focusing on financial support for high-quality development in cross-border trade [2] - The bank has formed the "CIIE BoCom Trading Group" to facilitate trade connections, leveraging its domestic and international branch network to invite clients to the expo and enhance procurement opportunities [2] - The bank's initiatives aim to boost consumer enthusiasm and enrich the service content of "finance + culture and tourism," contributing to the overall vitality of the expo [1][2] Group 3: Community Engagement and Volunteerism - BoCom has organized a youth volunteer team to provide support for the expo, including welcoming and guiding ambassadors and ensuring logistical arrangements [2]

Core Insights - The eighth China International Import Expo (CIIE) commenced on November 5, showcasing the continuous participation of Bank of Communications (BoCom) as the only state-owned commercial bank headquartered in Shanghai [1] - BoCom's exhibition theme "Smart Travel, Financial Empowerment" highlights its innovative financial technology and immersive interactive experiences [1] - The bank aims to integrate financial services with cultural tourism, launching the "Cultural Tourism Grand Show" brand to stimulate public tourism enthusiasm [1][3] Financial Services and Innovations - BoCom's international and digital service network is showcased through its overseas institutions and cross-border financial support, emphasizing its comprehensive service capabilities [1] - The bank introduced "Jiaoyin Car Loan" and "Auto Installment" services to enhance the car purchasing experience, alongside the launch of a digital RMB service in collaboration with Shanghai Public Transport Card Company [1] - The upgraded versions of BoCom's APP and "Mai Dan Ba" APP were presented, enhancing customer experience and accessibility to financial services [1][4] Support for Trade and Tourism - BoCom is hosting a sub-forum at the Hongqiao International Economic Forum focused on "Maritime Trade Finance Supporting High-Quality Development of Cross-Border Trade" [4] - The bank is actively promoting the "Cultural Tourism Grand Show" brand in collaboration with various tourism units and media, aiming to enhance the entire consumption chain in tourism [4] - A new "Cross-Border QR Code" payment service tailored for Korean tourists will be launched in mid-December, enhancing their spending experience in China [4] Comprehensive Service Strategy - BoCom is implementing a multi-dimensional service strategy to support the CIIE, aiming to maximize the platform's functionality and overall benefits [5] - The bank emphasizes its commitment to providing comprehensive financial services for the CIIE, aligning with national priorities and enhancing its role in the event [5]