258.6万人报考，仅招录约4万人，2025年"国考"约为65∶1的竞争比，这成为"考公"（公务员考试）热潮 的真实写照。 在这场"考公"热潮下，华图山鼎（300492）（SZ300492，股价98.3元，市值138.1亿元）非学历培训业 务并表后首个完整年度的成绩单成为最鲜活的注脚：2024年实现营收28.33亿元，同比大增1046.34%， 其中非学历培训贡献了98.54%的收入。 而在去年同期高基数的背景下，今年一季度，华图山鼎仍实现营收、归母净利润双增长。 一季度营收增长近两成 华图山鼎原证券简称为"山鼎设计"，位于四川成都，主营业务为建筑工程设计及咨询。2019年，天津华 图宏阳企业管理有限公司入主"山鼎设计"。随后的几年里，上市公司完成了成立华图教育科技、注入教 育资产、更改简称等一系列动作。 5月上旬，《每日经济新闻》记者来到华图山鼎线下校区，发现了一些有意思的细节：在毗邻四川师范 大学的华图教育校区，教室都以"博闻""博雅""思源"这些寓意美好的词汇命名，而在毗邻西南财经大学 的校区，教室都以四川地市州命名，正是这些地方的公务员岗位让众多华图山鼎学子"心向往之"。 华图山鼎、中公教育（0026 ...

Core Viewpoint - The competitive ratio for the 2025 national civil service examination is approximately 65:1, highlighting the intense competition in the public sector job market, which has driven significant growth in non-degree training services provided by Huatu Shanding [1][5]. Company Performance - In 2024, Huatu Shanding achieved revenue of 2.833 billion yuan, a year-on-year increase of 1046.34%, with non-degree training contributing 98.54% of total revenue [1][3]. - For Q1 2024, the company reported revenue of 827 million yuan, a nearly 20% increase year-on-year, and a net profit of 121 million yuan, up nearly 70% [4]. - The company’s non-degree training business had a gross margin of 54.46% in 2024, slightly lower than its competitors, Zhonggong Education and Fenbi [9]. Industry Trends - The number of candidates for the national civil service examination has surged, with 258.6 million applicants for 39,700 positions in 2025, indicating a growing demand for public service exam training [5]. - The market for examination training is projected to reach 50.5 billion yuan by 2026, with significant growth rates expected in civil service, public institutions, and teacher qualification training sectors [6]. - The trend of increasing college graduate numbers, expected to reach 12.22 million in 2025, is likely to sustain the demand for public service examination training [5]. Competitive Landscape - The public examination training market is characterized by oligopolistic competition, with Huatu Shanding, Zhonggong Education, and Fenbi holding significant market shares [8]. - Huatu Shanding has established a robust teacher training system, which is a core competitive advantage in the public examination training sector [9]. Research and Development - Huatu Shanding increased its R&D expenditure to 199 million yuan in 2024, with a significant rise of 511.6% in Q1 2024, reflecting a focus on AI development [10]. - The company has expanded its R&D team, reaching 864 personnel by the end of 2024, and has launched multiple AI products [10].