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非学历培训贡献超九成收入 华图山鼎去年营收增长1046.34%
Mei Ri Jing Ji Xin Wen· 2025-05-14 15:15
Core Viewpoint - The competitive ratio for the 2025 national civil service examination is approximately 65:1, reflecting the ongoing trend of increasing interest in civil service exams in China, which has significantly boosted the performance of companies like Huatu Shanding in the non-degree training sector [1][6]. Company Performance - In 2024, Huatu Shanding achieved a revenue of 2.833 billion yuan, marking a year-on-year increase of 1046.34%, with non-degree training contributing 98.54% of the total revenue [1][3]. - For the first quarter of this year, Huatu Shanding reported a revenue of 827 million yuan, a nearly 20% increase year-on-year, and a net profit of 121 million yuan, up nearly 70% [2][4]. - The company’s face-to-face training generated 2.467 billion yuan in revenue, while online training and other services accounted for 167 million yuan [5]. Market Dynamics - The number of candidates for the national civil service examination has reached 2.586 million, with a recruitment plan of 39,700 positions, indicating a growing demand for civil service exam training [6]. - The training market for civil service and related examinations is projected to reach 50.5 billion yuan by 2026, with specific segments for civil service, public institutions, and teacher qualification exams expected to grow at compound annual growth rates of 11%, 8%, and 14%, respectively [6][7]. Competitive Landscape - The civil service training market is characterized by oligopolistic competition, with Huatu Shanding, Zhonggong Education, and Fenbi holding significant market shares [8]. - Huatu Shanding's gross margin for non-degree training was 54.46%, slightly lower than Zhonggong Education's 59.66% and Fenbi's 57.9% [8]. Strategic Initiatives - The company has invested heavily in AI research and development, with R&D expenses reaching 199 million yuan in 2024 and 36 million yuan in the first quarter of this year, reflecting a year-on-year increase of 511.6% [9]. - Huatu Shanding has established a robust teacher and staff training system, which is considered a core competitive advantage in the civil service training sector [9].