闲鱼循环商店全国首家城市旗舰店落地深圳，占地面积超过3000平方米的"超级转转"北京开业……回顾 2025年，中国二手电商暗流涌动。随着行业从高速增长进入精耕细作阶段，线下成为必争之地。 二手电商线下版图加速形成 5年进驻100城，这是闲鱼喊出的线下门店拓展规划。自2024年初在杭州开出首家线下循环商店以来，截 至2025年12月底，其在全国运营及筹备中的门店已超20家，覆盖浙江、广东、江苏、湖北、四川、北京 等省市9城。门店类型涵盖社区店、城市中心店、兴趣主题店等，匹配不同场景消费需求。 转转也加快了线下布局。2025年6月9日，转转旗下首家二手多品类循环仓店——"超级转转"在北京开 业。从门店规模和商品丰富度来看，展现出强大实力。门店占地面积超3000平方米，SKU数量超3万 个，涵盖二手奢侈品箱包、首饰腕表、游戏设备等200余个品类。记者从转转集团获悉，截至2025年12 月，其全国门店已突破1200家，而一年以前这个数字还停留在808家。 破解信任难题突破流量瓶颈 闲鱼和转转的老对手"爱回收"不甘示弱。财报显示，截至三季度末，万物新生线下门店数达2195家，覆 盖全国298座城市。已有1009家爱回收 ...

Core Viewpoint - The launch of "Super Zhuangzhuang," a new offline store by Zhuangzhuang Group, marks a strategic shift to expand its customer base and enhance brand penetration beyond its traditional focus on second-hand electronics [1][5]. Group 1: Store Concept and Offerings - "Super Zhuangzhuang" occupies over 3,000 square meters and features more than 30,000 SKUs, including second-hand luxury bags, jewelry, watches, and gaming equipment [1][3]. - The store's design aims to provide a warehouse-like experience, allowing consumers to view a wide range of products in one place, with a significant focus on second-hand luxury bags from brands like LV, GUCCI, and MCM [3][5]. - The decision to exclude strong categories like 3C electronics from the store is to showcase a lifestyle of circular consumption, featuring items that evoke a sense of living, such as cameras and audio equipment [3][4]. Group 2: Market Expansion Strategy - Zhuangzhuang has previously expanded its product categories and supply chain resources, acquiring brands like Hongbulin and integrating various sub-brands to enhance its market presence [4][5]. - The company has established over 800 offline stores across 300 cities in China, focusing on convenience and accessibility for consumers [5][6]. - The offline strategy is not unique to Zhuangzhuang; competitors like Xianyu are also increasing their physical store presence to enhance consumer trust and reduce return rates [6][7]. Group 3: Business Model and Future Development - The "Super Zhuangzhuang" model is still being refined, with a focus on optimizing space utilization and inventory management based on sales data and consumer demand [7][8]. - The store aims to integrate online and offline sales, allowing customers to scan products for pricing and choose between in-store transactions or home delivery [7][8]. - Future plans include expanding the product range and exploring new operational models for different categories [8].