（来源：天津日报） 转自：天津日报 米兰冬奥会被称为史上最"散装"的一届冬奥会，场馆分散于4个赛区、8个场地，赛场间平均距离超过 250公里，让不少人感觉看冬奥最大的阻碍可能就是"废腿"。实际上，北京冬奥的比赛场地同样分布在 北京、延庆和张家口3个赛区，只不过，北京与张家口之间180公里的距离因为京张高铁从通行变成 了"通勤"。 当然，吹到米兰的"北京风"中最容易感受到的还是谷爱凌、苏翊鸣、徐梦桃这些熟悉的面孔。奥运赛场 上一直存在着"东道主效应"一说，最能体现这种效应的往往是主办奥运会之后的那一届。毕竟，4年的 时间，主场夺金的选手大多还处于巅峰期，主办奥运带动的年轻人也开始成长。本届冬奥会，中国代表 团共派出126名运动员，参加7个大项、15个分项、91个小项的比赛，是中国体育代表团在境外参赛规模 最大、参赛项目最多的一届冬奥会。参赛选手中不仅包括9位北京冬奥会冠军，还有67名初登奥运赛场 的新秀，这背后体现的正是中国冰雪过去4年"扩面提质"的努力，实现了从少数项目"单点冲金"到全域 布局的迈进。四年磨一剑，霜刃待试锋，让我们期待在米兰冬奥会的赛场上，刮起更强的"中国风"。 4年前的2月4日，北京冬奥会盛 ...

随着2026年米兰-科尔蒂纳丹佩佐冬奥会（以下简称"米兰冬奥会"）的大幕即将拉开，全球目光不仅聚 焦于即将诞生的冰雪传奇，更紧盯着这场盛会在应对气候挑战方面的答卷。 在气候不确定性日益增加的今天，米兰冬奥会将"可持续性"从以往赛事的边缘点缀，确立为核心原则。 2月1日，国际奥委会主席柯丝蒂·考文垂在米兰冬奥会主媒体中心的新闻发布会上明确表示：本届冬奥 会的筹备工作深度借鉴了2022年北京冬奥会的成功经验，尤其在科技赋能场馆建设与赛后利用方面，北 京留下的"绿色遗产"正在欧洲大陆焕发新的生机。 科技赋能：从北京"水立方"到米兰的"气候适应" "我们从北京冬奥会汲取的最重要经验之一，便是运用更多科技手段打造场馆。"考文垂在发布会上表 示。2008年，她在北京"水立方"登顶奥运领奖台；2022年，她见证了这座场馆通过可拆卸制冰系统华丽 转身为"冰立方"。 "我们拥有了一座人人都认为难以实现的冰场，这令人非常振奋。"考文垂指出，正是这种"可逆改造技 术"和"水冰转换"的思路，为米兰提供了关键借鉴。 首先， 这种技术方案解决了永久性冰场的高能耗问题，为米兰在分散办赛的背景下提供了灵活的场馆 改造方案。其次，北京冬奥会采 ...

Core Insights - The report "China Ice and Snow Industry Development Research Report (2025)" indicates that the scale of China's ice and snow industry will exceed 1 trillion yuan by 2025, reaching 1,005.3 billion yuan [1] - The compound annual growth rate of the ice and snow industry over the past decade has exceeded 15%, with the industry scale rising from 270 billion yuan in 2015 to 980 billion yuan in 2024 [1] - The participation of Chinese residents in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan in the 2024-2025 season, with a year-on-year growth of over 25% [1] Industry Growth - The Chinese ice and snow industry is entering a phase of sustained high growth, driven by major events like the 15th National Winter Games [2] - Northern regions dominate the ice and snow market due to natural resources, with the Northeast, Inner Mongolia, and Xinjiang accounting for nearly 40% of national ski resort traffic [2] - Southern cities are increasingly eager to tap into the ice and snow economy, with the Yangtze River Delta region leading in the number of indoor ski resorts [2] Infrastructure Challenges - Southern cities face high costs and planning challenges in developing ice and snow facilities due to a lack of natural resources [3] - The energy cost of artificial snowmaking can account for nearly 50% of operational costs, with some indoor ski resorts spending tens of millions on electricity annually [3] - Effective planning is crucial, with successful examples from the Yangtze River Delta demonstrating the importance of location and accessibility for attracting visitors [3] Technological Innovations - Technological advancements are key to controlling operational costs, with energy-saving technologies significantly reducing expenses [5] - The exploration of year-round operational models allows facilities to diversify revenue streams beyond the winter season [5] - Policy support, such as tax incentives and government services, can help reduce operational burdens for southern ice and snow venues [5] Equipment Manufacturing Opportunities - The domestic production rate of ice and snow equipment has room for improvement, presenting opportunities for southern cities to lead in this sector [6] - Innovations in equipment, such as smart snow machines and advanced clothing, are being developed to enhance efficiency and reduce costs [6] - The potential for southern cities to become global manufacturing hubs for ice and snow equipment is significant, leveraging existing industrial strengths [7] Consumer Engagement Strategies - Ice and snow sports in southern cities should be positioned as novel experiences rather than necessities, requiring innovative project designs to attract broader audiences [8] - The integration of local culture and leisure needs into ice and snow offerings can create unique competitive advantages [8] - Engaging families and youth through educational and recreational programs can cultivate future consumer bases for ice and snow activities [10] Tourism and Economic Integration - The combination of ice and snow activities with local tourism resources can enhance visitor experiences and extend their stay [10] - Multi-faceted tourism packages that incorporate local attractions can significantly increase overall tourism revenue [10] - The development of a cohesive strategy that combines ice and snow experiences with regional characteristics is essential for sustainable growth [11]