Investment Rating - The report indicates a positive investment outlook for the body care industry, projecting a compound annual growth rate (CAGR) of 6.4% from 2024 to 2028, with the market expected to exceed 37.8 billion yuan by 2028 [13]. Core Insights - The body care market in China is experiencing significant growth, driven by increasing consumer demand for personal health and care products, indicating long-term growth potential and innovation opportunities [13]. - Regulatory upgrades are favoring leading companies in the industry, shifting competition from marketing to research and development, benefiting firms with compliance capabilities and technological reserves [15]. - E-commerce platforms are showing divergent trends, with Douyin (TikTok) experiencing a robust sales increase of 93% year-on-year, while Taobao's sales remain stagnant [18]. Summary by Sections Industry Macro Market Research - The body care industry is defined as a range of personal care products designed to clean, nourish, protect, and improve the health of skin on areas other than the face and hands [11]. - The market size for body care products is projected to grow significantly, with a forecasted CAGR of 6.4% from 2024 to 2028, reaching over 37.8 billion yuan [13]. Online Industry Trend Overview - As of September 2025, the combined sales on Taobao and Douyin reached 9.55 billion yuan, with Douyin's sales growing significantly due to its high volume and mid-to-low price strategy [18]. - Taobao's body care category saw a slight growth of 2.2%, with body lotion/cream being the top category, while body care sets and essences showed substantial growth rates of 44% and 151%, respectively [21]. Leading Brand Analysis on Douyin - Douyin's body care sales reached 5.78 billion yuan, significantly outperforming Taobao, with a strong emphasis on promotional events driving sales spikes [41]. - The leading brands on Douyin include domestic brands like 卡唯朵 (Kawai Duo) and 半亩花田 (Half Mu Flower Field), which dominate the market with high sales volumes [28]. Brand Analysis - Baiyunshan - Baiyunshan, a core subsidiary of Guangzhou Pharmaceutical Group, has positioned itself as a leader in the health and wellness sector, leveraging traditional Chinese medicine and modern technology [38]. - The brand's sales on Douyin have shown explosive growth, particularly during major promotional events, indicating a strong alignment with the platform's consumer engagement strategies [41].