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6月10日18点锁定京东家电家居采销直播间 董明珠带你逛“健康家”
Sou Hu Cai Jing· 2025-06-09 15:20
Group 1 - Gree Electric's Chairman Dong Mingzhu will host a live streaming event on JD.com, marking her fifth appearance in this format, featuring an innovative treasure hunt theme to engage users with smart home appliances [1] - The live stream will include popular host Du Haitao as a surprise guest, enhancing the interactive atmosphere and offering substantial rewards such as cash prizes and exclusive gifts [1] - JD.com and Gree have been collaborating closely in the home appliance sector, continuously exploring innovative live streaming formats to provide consumers with direct health living solutions [1][2] Group 2 - The live stream is expected to promote national subsidy policies, platform service capabilities, and JD.com's 11.11 marketing activities, emphasizing the consumer philosophy of "buying expensive is fine, but don't overpay" [2] - Previous live streams have achieved significant engagement, with one event attracting 3.7 million viewers and generating over 1.1 billion yuan in effective order amounts, showcasing the successful sales conversion driven by the platform [2] - JD.com has effectively utilized its marketing capabilities to boost Gree's product visibility, leading to increased sales of popular items like air conditioners and kitchen appliances, while also achieving brand exposure and sales conversion [2][3] Group 3 - JD.com live streaming not only enhances sales and brand exposure but also provides a platform for entrepreneurs to promote their personal brands and engage with consumers [3] - The collaboration between JD.com and Gree aims to create immersive shopping experiences through innovative live streaming formats, driving the development of the smart home appliance industry [3] - Future cooperation between JD.com and Gree is anticipated to further advance the smart home appliance sector, with a focus on deepening their partnership [3]