Core Insights - The summer ice beverage market is experiencing significant growth, with instant retail becoming the core driver of industry expansion [1][2][6] - Consumer demand for ice beverages is diverse, driven by emotional value, health attributes, and curiosity experiences [1][2][15] Market Performance - In June 2025, instant retail ice beverage sales increased by 41% month-on-month, outperforming all channels by 3.5 times [2][49] - The order volume for "ice cup + beverage" and "ice grape" categories surged by 261% and 367% respectively [2] - Regions like Shaanxi and Sichuan saw over 160% growth in sparkling water and fruit tea, while first-tier cities like Beijing and Shanghai experienced 797% and 353% growth in fruit gift boxes and fruit wine orders [2][59] Consumer Trends - 78% of consumers are willing to pay a premium for products that provide emotional relaxation, with ice cup products seeing a 66% increase in orders [1][2] - Health-conscious consumers are actively seeking to improve their health, with zero-calorie instant tea and beer sales growing by 108% and 144% respectively [1][22] - Curiosity-driven purchases led to a staggering 710% increase in orders for innovative ice products like "ice magic chestnut" and 171% for frozen watermelon [1][15] Instant Retail Dynamics - Instant retail channels are effectively responding to summer's personalized and diverse demands, covering a wide range of consumer preferences [2][66] - The number of stores providing instant supply of ice beverages, such as convenience warehouses and snack shops, has increased by over 140% year-on-year [2][68] Product Innovation - The trend towards low-sugar, low-calorie beverages aligns with consumer health concerns, with 86% of consumers actively trying to improve their health [22][23] - Innovative products that combine local flavors and unique stories are gaining popularity, reflecting a growing consumer interest in niche beverages [39][40] Seasonal Consumption Patterns - The summer season is the peak time for ice beverage consumption, accounting for 31% of annual retail sales [12] - Different time slots show varying preferences, with fruit wine orders increasing by 393% during late-night hours and sports drinks by 171% in the afternoon [2][62]