Core Insights - The adult incontinence care industry leader, Reliable Co., has demonstrated strong resilience and growth potential, with a net profit increase of 21.81% year-on-year in the first half of 2025, and a remarkable 98.42% growth in the second quarter [1] - The company's operating cash flow surged by 157.71% year-on-year, reflecting excellent operational quality and management efficiency [1] - Founded by Jin Liwei, Reliable Co. has established a solid market leadership position and deep industry ecological barriers since its strategic transformation in 2008, evolving from a "product provider" to a "silver economy ecosystem builder" [1] Company History and Market Position - Reliable Co.'s rise is a testament to the development of China's silver economy, with Jin Liwei entering the adult diaper industry in 2001 and pivoting to focus on the domestic adult diaper market in 2008 [2] - The company achieved brand profitability after ten years of perseverance, maintaining the highest market share since 2012, with its "Reliable!" brand consistently ranking as the top seller in e-commerce platforms [2] - In 2025, the core user repurchase rate remained stable at over 70%, significantly higher than the industry average, indicating strong user loyalty and competitive barriers [2] User Insights and Product Innovation - Reliable Co. has successfully addressed the diverse and price-sensitive needs of the elderly population through deep user insights and a precise product matrix [3][4] - The high-end "Reliable" series targets severe incontinence users, while the "Absorption Treasure" series focuses on core absorption performance at competitive prices [3] - The "Anurse" series caters to long-term care insurance policies and rural market needs, exemplified by the success of the "One Night One Pad" product, which reduces care costs by 30% [4] Strategic Evolution - The company is transitioning from a product leader to an ecosystem builder in the silver economy, emphasizing the importance of ecosystem value creation [5] - Reliable Co. has formed strategic partnerships with leading care service companies to provide integrated solutions for users [5] - The company is actively empowering channel partners to reduce operational costs and enhance service quality, fostering a win-win ecosystem [5] Market Outlook - With China's elderly population exceeding 300 million, the incontinence care market is set to grow rapidly, moving towards a mature market penetration rate similar to Japan's 80% [7] - Reliable Co.'s impressive mid-year performance in 2025 underscores its forward-looking strategy, deep foundations, and exceptional execution capabilities [7] - The company is positioned to lead the silver economy into a new era of high-quality, ecological development, driven by innovation and a focus on core societal needs [7]

Core Insights - The adult incontinence care industry in China is experiencing growth driven by an aging population and the "silver economy" becoming a national strategy [1][7] - Reliable Co., Ltd. (301009.SZ) reported a resilient performance in its latest semi-annual report for 2025, with revenue of 549 million yuan, a year-on-year increase of 5.39%, and a net profit of 28 million yuan, up 21.81% [1][2] Financial Performance - In the first half of 2025, the company achieved a significant increase in operating cash flow, reaching 41 million yuan, a year-on-year growth of 157.71% [1] - The second quarter saw a revenue increase of 12.98% and a net profit surge of 98.42%, indicating improved profitability and operational quality [1] Business Growth Drivers - The adult incontinence care products generated revenue of 287 million yuan, with a gross margin of 24.46%, reflecting a 3.65 percentage point increase year-on-year [2] - The growth is attributed to both market expansion and the company's ongoing product structure upgrades, with a rising proportion of mid-to-high-end products [2] Market Expansion Strategy - The company employs a dual strategy of "own brand + ODM" to enhance its market penetration and channel control, focusing on both e-commerce and offline specialized channels [2][3] - Reliable Co. is actively innovating and building its brand around different user groups and scenarios, enhancing brand recognition and loyalty [3] Innovation and Technology - The adult incontinence care market in China has a penetration rate of less than 10%, indicating significant growth potential compared to mature markets [4] - The company is increasing R&D investments to develop innovative products that meet diverse consumer needs, establishing a technological barrier through differentiated product features [4] Strategic Positioning - Since its strategic shift in 2008, Reliable Co. has transformed from a baby diaper OEM to a provider of proprietary brands and professional solutions, demonstrating foresight in addressing aging trends and market gaps [5] - Despite competitive pressures, the company achieved a net profit growth of 21.81%, driven by innovative product development and effective cost control measures [5][6] Future Outlook - With over 300 million people aged 60 and above in China, the adult incontinence care sector is poised for substantial growth, potentially reaching a market size of hundreds of billions [7] - Reliable Co. aims to become a world-class leader in the health care industry, leveraging its brand strength, innovation capabilities, and robust supply chain management [7]

Core Insights - The adult incontinence care market is undergoing a critical transformation driven by aging population and consumption upgrades [1] - Reliable Co., Ltd. has launched the Cloud Soft Instant Absorption series to address the pain points of incontinence patients, focusing on skin sensitivity and comfort [1][4] Industry Overview - The adult incontinence care market faces challenges beyond just leakage, with nearly 50% of patients experiencing skin issues related to incontinence [4] - Traditional products often have hidden problems such as rough materials causing skin sensitivity, moisture retention leading to discomfort, and odor issues affecting social confidence [4] Product Development - The Cloud Soft Instant Absorption series is designed with "medical-grade factory standards" to enhance comfort and reduce skin friction by 20% [6] - The series utilizes 100% high-quality virgin wood pulp and a soft fabric-like surface, creating a gentle microenvironment for the skin [6] - The product line includes various types such as waist stickers, underwear-style diapers, and medical-grade care pads, each tailored to different needs and scenarios [10] Company Positioning - Reliable Co., Ltd. is recognized as the first stock in China's silver economy, focusing on high-quality development in the elderly care industry [12] - The company has over 20 years of experience and has established a comprehensive industry chain covering R&D, production, and sales [12] - Reliable Co., Ltd. aims to create a "product + service" one-stop solution for users by integrating resources with leading elderly care service providers [12]