以下文章来源于i黑马 ，作者江南春 i黑马 . 让创业者不再孤独@i黑马 整个社会都在喊没钱了，为什么这些公司反而年赚百亿？ 日本"失落 30年的秘密" ， 就在这八个行业里面 。 第一，二 手经济 日本二手奢侈品市场，以 大黑屋 为代表，收入暴涨。 在中国， 红布林 、 胖虎， 同样业务大涨。 买不起爱马仕、 LV ， 但 抢着买二手。 但在日常消费品领域， 闲鱼 日活破亿， 转转 的 GMV 也大幅飙升。 低欲望社会 ， 不等于没机会。 江南春 分众传媒董事长 黑马导师 消费分级 ， 需求迁移 ， 才是最大的商业机遇 。 当人们不买房子，不追奢侈品的时候，钱都流向了哪里？ 闲置不是垃圾，是流动的黄金。 第二 ， 宠物经济 年轻人不太生孩子，但可以给猫买高级的罐头。 日本 Inaba 靠猫粮上市，中国乖宝 （ 中宠 ） 股价强劲 。 诚实一口、凯锐思、 疯狂小狗、 伯纳天纯、比瑞吉、 网易严选、 卫仕 等宠物品牌，销量持续攀升。 宠物不仅是主粮零食营养品，以 新瑞鹏 为代表的宠物医院，以 泰 淘气 为 代表 的宠物益生菌 、 保健品 ， 都大幅飙 升 。 宠物开支逆势增长， " 毛孩子 " 才是真刚需。 第 ...

Core Insights - The article emphasizes that despite the prevailing narrative of economic hardship, certain industries are thriving and generating substantial profits, particularly in the context of Japan's "lost 30 years" and its implications for China [3][4]. Group 1: Emerging Opportunities - The concept of a "low-desire society" does not equate to a lack of opportunities; instead, it presents new avenues for business growth [4]. - Consumer behavior is shifting towards second-hand markets, with significant growth in platforms like Xianyu and Zhuanzhuan, indicating a rising demand for second-hand goods [6][9]. - The pet economy is booming, with brands like Guobao and Zhongchong seeing strong sales as consumers prioritize spending on pets over traditional family structures [11][12][15]. - The adult care market is expanding, particularly in China, where products like adult diapers are expected to see significant growth due to an aging population [16][18]. - The beauty and wellness sectors are thriving, with products like collagen supplements and at-home beauty devices gaining popularity, reflecting a continued consumer focus on aesthetics [23]. - Outdoor and leisure activities are on the rise, with brands in camping and outdoor gear experiencing increased sales as consumers seek experiences over material possessions [24][30]. - The emotional economy is gaining traction, with products that provide comfort and joy, such as low-alcohol beverages, becoming increasingly popular [25][26]. - The "lazy economy" is emerging, driven by younger generations who prefer convenience, leading to growth in frozen food and smart home appliances [29][31]. Group 2: Market Trends and Strategies - The article suggests that the current economic climate, often viewed as a "winter," actually presents opportunities for those willing to invest in counter-cyclical sectors [33]. - The upcoming event, "Black Horse Consumption Rise," aims to provide insights into how Japanese and Chinese companies can thrive in a stock market era through product innovation and brand expansion [34][39]. - The importance of understanding consumer needs and market segmentation is highlighted, with successful companies focusing on niche markets and innovative product offerings [42]. - The article discusses the significance of global branding and the need for Chinese companies to build trust in international markets through effective storytelling and cultural adaptation [43][49].

Core Insights - The article discusses how certain industries are thriving despite the overall economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - The second-hand economy is booming, with companies like Da Hei Wu in Japan and Hongbulin in China seeing substantial revenue growth as consumers shift towards purchasing second-hand luxury goods [6][7][8]. - The pet economy is on the rise, with brands like Guobao and various pet hospitals experiencing strong sales, indicating that spending on pets is becoming a necessity for many [12][13][14]. - The adult care market is expanding, particularly in Japan where the adult diaper market has surpassed $10 billion, suggesting a significant growth potential in China as well [15][16][17]. - Health food and beverage sectors are thriving due to changing demographics and rising health consciousness, with brands like Dongfang Shuye and Jianchun gaining popularity [20][21]. - The beauty economy remains robust, with products like collagen supplements and home beauty devices achieving high sales, indicating a persistent demand for beauty solutions [24][25][26]. - Outdoor leisure products are gaining traction, with brands like Kailas and Camel seeing rapid sales growth as consumers seek outdoor experiences [29][30]. - The emotional economy is flourishing, with brands like Labubu and Rio catering to consumers' emotional needs, demonstrating a willingness to spend on small pleasures [32][33]. - The lazy economy is emerging, with frozen food brands and smart home appliances gaining popularity as consumers seek convenience in their daily lives [36][37][38]. Group 2: Market Trends - The article emphasizes that even in a low-desire period, the biggest winners are those who can identify and invest in counter-cyclical opportunities [40]. - It suggests that understanding the Japanese market's evolution can provide valuable insights for Chinese brands looking to innovate and adapt to changing consumer behaviors [46][47]. - The article highlights the importance of emotional resonance and lifestyle definition in product development, as seen in successful Japanese brands [48][49].

1. 引言 当前全球经济正面临多重挑战，增长放缓已成为不争的事实。根据国际货币基金组织(IMF)预测，2025年全球经济增速约为3.0%，处于中低速增长轨道。 全球经济增长预计将放缓，贸易相关扭曲导致表面呈现的韧性正在减弱。 经济越是不景气，越赚钱的8个行业：本文将借鉴日本"失落30年"的经验，深入分析这八大行业的增长逻辑、市场表现和未来趋势，探讨经济下行期的消 费分级与需求迁移现象，以及如何在看似低迷的经济环境中把握商业机遇。 2. 日本"失落30年"的经济特点与消费变化 2.1 日本经济下行的特点 日本经济从1992年开始陷入衰退，经济增速大部分时间在0～3%徘徊，有些年份甚至出现负增长。随着经济下行，日本的股票和房产价格暴跌七成以上， 人均收入也下降近两成。1992年时，日本的家庭平均收入约650万日元，降到最低时，2009年只有550万日元。如果按当时的汇率计算，1992年日本的家庭 平均收入相当于50多万人民币，而2009年只相当于39万元。更为关键的是，直到2019年，日本的人均GDP仍未超过1992年的水平。 经济学家将这种现象称为"日本经济病"。经过深入研究，专家们认为日本经济的核心问题不仅仅 ...

Core Viewpoint - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight sectors that present significant business opportunities in a low-desire society [3]. Group 1: Economic Trends - The concept of a "low-desire society" does not equate to a lack of opportunities, as consumer behavior is shifting towards different spending patterns [4]. - The phenomenon of consumption upgrading and demand migration is identified as the largest business opportunity [5]. Group 2: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a significant revenue increase. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7]. - **Pet Economy**: Despite declining birth rates, spending on pets is increasing, with brands like Inaba in Japan and Guobao in China seeing strong sales [10][11]. The pet healthcare sector is also expanding rapidly [12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a substantial growth potential for similar products in China [14][15][16]. - **Health Food and Beverages**: Changes in population structure and rising health awareness are driving the growth of sugar-free beverages and functional foods in both Japan and China [19][20]. - **Beauty Economy**: The demand for beauty products, such as collagen supplements and home beauty devices, remains strong, indicating that beauty is both an economic and therapeutic necessity [22]. - **Outdoor and Leisure**: The outdoor equipment market is thriving, with brands in China experiencing rapid sales growth, reflecting a desire for leisure activities despite economic constraints [22]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity [23][24]. - **Convenience Economy**: The demand for convenience foods and smart home appliances is rising as younger generations seek to save time in cooking and household chores [27][28]. Group 3: Market Outlook - The article suggests that while many perceive the current market as a "cold winter," the true winners are those who can identify and invest in counter-cyclical opportunities [31].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: With a decline in birth rates, spending on pets has increased. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend, with pet food and healthcare products seeing significant sales growth [10][12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a strong potential for similar products in China, particularly as the population ages [14][15][16]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [19][20]. - **Beauty Economy**: Despite economic constraints, demand for beauty products like collagen supplements and home beauty devices remains high, indicating a persistent consumer interest in personal care [22]. - **Outdoor Recreation**: The outdoor equipment market is thriving, with brands in both Japan and China seeing significant sales growth, as consumers seek leisure activities despite economic challenges [22]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity, reflecting a shift in consumer spending habits [23][24]. - **Lazy Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [27][28][29]. Group 2: Market Trends - **Consumer Behavior**: The article emphasizes that even in a low-desire economy, there are opportunities for growth in sectors that cater to changing consumer needs and preferences [31]. - **Investment Opportunities**: Companies that can identify and invest in these counter-cyclical sectors are likely to emerge as winners in the current economic climate [31].

云柔瞬吸系列直击痛点，以"医护级工厂标准"打造舒适柔感。100%优质原生木浆搭配加柔仿布表层， 将整体柔度提升20%，显著降低肌肤摩擦不适；表层运用弱酸技术，贴近人体健康PH值，构建温和无 刺激的肌肤微环境；同时表层经过20余项材料卫生安全指标检测，实现0刺激、0致敏，让用户告别尴 尬，重拾从容。 "失禁不是衰老的标签，而是需要被温柔以待的生命阶段。"可靠股份产品负责人表示，"我们希望用高 品质的产品和服务，让护理回归对每一位用户的尊重。" 在老龄化进程加速与消费升级的双重驱动下，成人失禁护理市场正迎来精细化、品质化转型的关键节 点。可靠股份(股票代码：301009)作为国内成人护理领域的领军企业，精准洞察失禁人群皮肤脆弱、易 受刺激的痛点，重磅推出云柔瞬吸系列护理新品。该系列通过独特材料科技与人性化功能设计的双重保 障，重新定义失禁护理体验，为千万家庭提供"隐秘而温暖"的解决方案。 聚焦失禁人群皮肤问题频发痛点，可靠股份打造医护级云感绵柔 成人失禁护理的痛点，远不止于"漏尿"本身。可靠股份研发团队通过深度调研发现，传统产品普遍存在 三大隐性问题：材质粗糙引发皮肤敏感、反渗潮湿导致闷热不适、异味残留影响社交自 ...

Core Viewpoint - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: Despite declining birth rates, spending on pets is increasing, with brands like Inaba in Japan and Guobao in China seeing strong sales. The pet healthcare sector is also expanding significantly [10][11][13][14]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing potential for similar products in China, driven by an aging population [15][16][17]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [20][21]. - **Beauty Economy**: The demand for beauty products remains strong, with companies like Jinbo Bio achieving high market valuations through collagen products, indicating a persistent consumer interest in beauty [23]. - **Outdoor and Leisure**: The outdoor equipment market is thriving, with brands in China experiencing rapid sales growth, reflecting a desire for leisure activities despite economic constraints [24]. - **Emotional Economy**: Brands like Labubu and Rio are capitalizing on the need for emotional comfort, showing that consumers are willing to spend on experiences that provide joy [24][25]. - **Lazy Economy**: The trend towards convenience is evident in the growth of frozen food brands and smart home appliances, which cater to a generation with less time for cooking [28][29][30]. Group 2: Market Insights - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. It encourages stakeholders to recognize and act on these emerging trends [32].

Core Insights - The article discusses how certain industries are thriving despite the prevailing narrative of economic hardship, highlighting eight sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - The second-hand economy is booming, with companies like Dabaiku in Japan and Hongbulin in China seeing substantial revenue growth as consumers turn to second-hand luxury goods [8][6]. - The pet economy is flourishing, with brands like Inaba and Guobao experiencing strong stock performance, as consumers prioritize spending on pet products over traditional family expenses [9][10]. - The adult care market, exemplified by Unicharm's success in Japan, is projected to grow significantly in China, driven by an aging population [14][16]. - Health food and beverage sectors are expanding, with brands like Dongfang Shuye and Jianchun capitalizing on the rising health consciousness among consumers [19][20]. - The beauty economy remains robust, with products like collagen supplements and home beauty devices achieving high sales, indicating a persistent demand for beauty solutions [23]. - Outdoor and leisure products are gaining traction, with brands like Snow Peak and Kailas seeing increased sales as consumers seek outdoor experiences [25]. - The emotional economy is on the rise, with brands like Labubu and Rio catering to consumers' desires for comfort and enjoyment [27][28]. - The convenience economy is thriving, with frozen food brands and smart home appliances addressing the needs of younger generations who prioritize time-saving solutions [32][33]. Group 2: Market Trends - The article emphasizes that even in a low-desire period, there are significant opportunities for companies that can identify and invest in counter-cyclical sectors [36]. - The upcoming seminar aims to provide insights into the methodologies of successful consumer giants in Japan and China, focusing on efficiency, demand reconstruction, and capital strategies [37].