Investment Rating - The report assigns a rating of "Neutral" to the company based on its AHP score of 1.47, which places it in the 19.6% percentile of the non-technology innovation system AHP model [5][6]. Core Insights - The company is positioned as a leading online distributor of electronic components in China, leveraging a self-built B2B e-commerce platform to provide a one-stop service that includes component procurement, technical solution design, and PCBA manufacturing [2][7]. - The company has established a significant user base, with over 696,500 registered users and more than 158,900 enterprise customers by the end of 2024, reflecting its ability to meet one-stop procurement needs effectively [7][8]. - The "sell first, buy later" model adopted by the company allows it to maintain stable profitability while reducing inventory pressure and procurement costs, with over 80% of its revenue generated through this model [10][11]. Summary by Sections AHP Score and Expected Allocation Ratio - The AHP score for the company, excluding liquidity premium factors, is 1.47, indicating a position in the upper-middle tier of the distribution market [5][6]. Company Highlights and Features - The company has a robust supplier network with over 4,200 suppliers and 2,500 data-sharing partners, offering a wide range of SKUs exceeding 27.99 million [7][8]. - The company has become the exclusive online authorized distributor for NXP in Greater China, enhancing its market position [7][8]. Financial Comparison with Peers - The company's revenue for 2022-2024 was 4.333 billion, 2.637 billion, and 2.577 billion CNY, respectively, placing it in the mid-tier compared to peers [17][20]. - The net profit for the same period was 136 million, 79 million, and 88 million CNY, which is above the average of comparable companies [17][20]. - The gross margin has improved from 12.16% in 2022 to 16.28% in 2024, indicating effective cost management and a shift in revenue contribution structure [20][21]. Fundraising Projects and Development Vision - The company plans to raise funds for projects including the upgrade of its big data center and component trading platform, construction of an electronic industry collaborative manufacturing service platform, and smart shared warehousing [29][30]. - The total investment for these projects is estimated at 29.13 million, 13.43 million, and 9.60 million CNY, respectively [30].

Investment Rating - The report assigns a rating based on the AHP score of 1.47, placing the company in the 19.6% percentile of the non-innovation system AHP model, indicating a relatively strong position in the market [6][7]. Core Insights - The company is positioned as a leading online distributor of electronic components in China, leveraging a self-built B2B e-commerce platform to provide a one-stop service that includes component procurement, technical solution design, and PCBA manufacturing [8][9]. - The company has achieved significant growth in user engagement, with over 696,500 registered users and more than 158,900 cumulative ordering enterprises by the end of 2024, reflecting a robust demand for its services [8][9]. - The "sell first, buy later" model adopted by the company allows it to maintain stable profitability while reducing inventory pressure and procurement costs, with over 80% of revenue generated through this model [12][13]. Summary by Sections AHP Score and Expected Allocation - The AHP score, adjusted for liquidity premium factors, is 1.47, indicating a strong market position, with expected allocation ratios for offline investors set at 0.0223% and 0.0192% under neutral conditions [6][7]. Company Highlights and Features - The company has established itself as a one-stop service platform, significantly reducing costs through centralized procurement and offering a wide range of services across the electronic manufacturing supply chain [8][9]. - The company has partnered with over 4,200 suppliers, with 2,500 engaged in data collaboration, providing a vast inventory of 27.99 million SKUs available for sale daily [8][9]. Financial Comparison with Peers - The company's revenue from 2022 to 2024 was 4.33 billion, 2.64 billion, and 2.58 billion respectively, placing it in the mid-range compared to peers, while its net profit was 136 million, 79 million, and 88 million, exceeding the average of comparable companies [18][21]. - The gross margin has shown a consistent increase from 12.16% in 2022 to 16.28% in 2024, attributed to a diverse product range and effective inventory management [21][24]. Fundraising Projects and Development Vision - The company plans to raise funds for upgrading its big data center and component trading platform, building an electronic industry collaborative manufacturing service platform, and constructing intelligent shared warehousing [31][32]. - The expected internal rate of return for these projects is not specified, but they are aimed at enhancing service capabilities and operational efficiency [32].