Group 1 - The core theme of the 2026 Spring Festival in Guangzhou is the integration of traditional customs with modern consumption, highlighted by the "Year Taste Guangzhou · Flower Street" theme and various government policies to stimulate consumer spending [1] - During the Spring Festival holiday, Guangzhou's overall consumption increased by 11.25% compared to the previous year, with significant growth in beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1] - The restaurant sector also saw a year-on-year increase of 13.1% in consumption during the holiday period [1] Group 2 - The Guangzhou Municipal Bureau of Commerce launched the "Food in Guangzhou" initiative, distributing 50 million yuan in government dining vouchers to stimulate the restaurant industry, attracting both local and foreign tourists [2] - The city experienced a surge in visitors, with 4.953 million tourists attending the Spring Festival flower markets across 11 districts, showcasing the integration of food, travel, culture, and sports [2] - Major shopping districts like Beijing Road and Changlong Wanbo saw significant foot traffic, with 4.2815 million and 3.5697 million visitors respectively, marking increases of 6.43% and 10% compared to the previous year [3] Group 3 - Online consumption also thrived alongside offline sales, with e-commerce platforms like Vipshop, JD, and Taobao launching promotional activities during the "Spring Action" campaign, offering subsidies and discounts [5] - Guangzhou remains a top destination for international tourists, with over 34,000 foreign visitors entering through Baiyun Airport, reflecting a 51.1% year-on-year increase [5]

转自：新快报 2026年春节，广州响应"乐购新春"特别行动，紧扣"羊城消费新八景"之"年味广州·行花街"主题，叠 加"以旧换新"国补、广东优品购、有奖发票等政策红利，政企联动打造"广货行天下"特色消费场景，全 市消费市场畅旺。2月23日，记者从广州市商务局获悉，2026年春节假期，全市消费同比去年春节增长 11.25%。其中，饮料、通讯器材、化妆品、服装等同比增势显著，分别达到38.5%、22.3%、28.6%和 15.2%，餐饮消费同比增长13.1%。 好味 跻身"必吃榜"总体流量前三 广州市商务局春节前夕启动"食在广州"引流活动，分多轮发放5000万元政府餐饮消费券，同步撬动金融 机构、平台企业推出叠加优惠。全市11区迎春花市均专设美食消费专区，吸引游客达495.3万人次，广 州跻身春节假期"必吃榜"总体流量前三。商旅文体健深度融合，南航与中国大酒店联合推出"云端新 遇・年味团圆"主题套餐，广州公交集团客轮打造水上年夜饭，多元场景让餐饮消费更具新意，"行花 街、赏美食"成为体验广州年味的经典打开方式。 好购 线下线上消费火爆 下九步行街2026新春年货美食节现场。 入境消费服务持续升级。广州稳居多个旅游平 ...