Core Insights - The first city duty-free store in Shenzhen has officially opened, offering a convenient shopping experience for travelers with various promotional offers [1][2] - The store is a collaboration between China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, covering an area of nearly 3,000 square meters, making it the largest city duty-free store in China [1][2] Group 1: Store Features and Offerings - The city duty-free store adopts a multi-faceted model combining "duty-free, tax refund, and taxable" products, enhancing the shopping experience with a diverse range of goods [2][3] - The product matrix includes beauty and skincare, watches, high-end liquor, and features local tech brands, showcasing Shenzhen's innovation [3][4] - The store introduces a "Shenzhen-made" experience area featuring local tech brands, enhancing the shopping environment for both domestic and international customers [3][4] Group 2: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [5] - Exclusive promotions during the opening include discount packages, membership rewards, and a tax refund of approximately 9% on eligible products, with duty-free items priced 11%-25% lower than taxable counterparts [5]

Core Viewpoint - The opening of Shenzhen's first city duty-free store marks a significant development in the retail landscape, offering a blend of duty-free and taxable goods, innovative services, and a unique shopping experience for both domestic and international travelers [1][3][10]. Group 1: Store Features and Offerings - The city duty-free store, developed by China Duty Free Group, Shenzhen Duty Free Group, and Shenye Group, spans nearly 3,000 square meters, making it the largest city duty-free store in China [1]. - The store features a diverse product matrix focusing on beauty, high-end watches, premium spirits, and local tech brands, aiming to provide a high-quality shopping experience [5][7]. - It introduces a "Shenzhen-made" element with a dedicated electronic technology experience area, showcasing local tech brands to attract foreign tourists [5][7]. Group 2: Innovative Services - The store employs a multi-faceted model combining duty-free, tax refund, and taxable goods, enhancing the shopping experience [3]. - It has launched a "cloud tax refund" service, facilitating convenient payments and efficient tax refunds for consumers [3]. - Shenzhen Customs has implemented innovative regulatory methods to streamline the shopping process, promoting a high-quality launch for the duty-free store [3]. Group 3: Consumer Engagement and Promotions - The store targets both outbound travelers and local consumers, aiming to stimulate cross-border consumption and local spending [8]. - During the opening period, the store offers exclusive promotions, including discount vouchers and loyalty points, enhancing consumer incentives [10]. - Duty-free products are priced 11%-25% lower than taxable counterparts, providing tangible benefits to consumers [10].