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券商分支机构调整频现:营业部“做减法”,强化线上布局
Bei Jing Shang Bao· 2026-02-03 13:25
Core Viewpoint - The securities industry is undergoing a significant adjustment in branch operations, with multiple firms announcing the closure of physical offices to optimize their network and enhance operational efficiency [2][3][4]. Group 1: Branch Closures - On February 2, Changcheng Securities announced the closure of its Zhengzhou Longhai Road Securities Office, following similar announcements from other firms like Zhongyou Securities and Xibu Securities [2][3]. - The trend of closing branches is not isolated; in 2025, some firms closed over 10 branches, indicating a strategic optimization of their national network [3]. - The reasons for these closures are consistent across firms, focusing on "optimizing branch layout" and "improving operational efficiency" [4]. Group 2: Online Business Development - Despite the reduction in physical branches, firms are not scaling back their service capabilities; instead, they are enhancing their online business structures [5]. - The establishment of internet securities subsidiaries, such as China Galaxy Securities' Beijing Internet Securities subsidiary, marks a shift towards digital transformation in the industry [5]. - These internet and digital subsidiaries are positioned as key components for the digital transformation of securities firms, focusing on online customer service, trading support, and digital operations [5][6]. Group 3: Customer Impact - Firms have assured that the closure of branches will not affect clients' trading activities or the safety of their funds, as services can be accessed through mobile apps and online platforms [6]. - The continuity of customer relationships and service systems is maintained despite the physical branch closures [6].