Core Insights - The Moroccan automotive market has undergone significant changes in 2023, with the rise of Chinese brands such as BYD, Geely, Changan, and Jaguar Land Rover attracting attention [1] - Chinese brands have implemented aggressive sales strategies, including advertising, participation in trade shows, product launches, consumer trials, and high-profile openings, leveraging a structured and experienced local distribution network [1] - The market is expected to see further entries from brands like Chery, Zeekr, BAIC, Dongfeng, and Southeast Motors in the coming years [1] Market Performance - The Moroccan automotive market experienced a remarkable growth of 35% in sales during the first four months of 2025, with a 32% increase in April alone, primarily driven by Chinese automotive sales [2] - In June, sales figures for Chinese brands included BYD with 412 units, Changan with 187 units, Geely with 151 units, Chery with 45 units, and Great Wall with 96 units, totaling over 890 units [2] - Chinese emerging brands are noted for their cost-effectiveness compared to historical brands like Renault, Dacia, and Peugeot, with Geely's urban SUV starting at $15,000 and Chery's family SUV starting at $17,400 [2]