曾担任日产泰国分公司总裁的拉梅什·纳拉辛汉（Ramesh Narasimhan）也直言，随着中国企业继续发 起"进攻"，日本车企将在自己的"后院"持续失守，过去这里是他们不会失利的地盘，如今已不可同日而 语了。他说，中国车企凭借灵活的价格策略快速扩大销量与份额，"这一趋势在东南亚各国市场都普遍 可见"。 【文/观察者网 王一】"中国电动汽车销量的飙升，正打破日本汽车制造商在东南亚长达数十年的垄断地 位。"英国《金融时报》9月30日报道称，这种颠覆性的趋势还可能在其他地区上演。 据报道，在拥有2.8亿人口的东南亚最大消费市场印度尼西亚，尽管整体车市因经济压力而下滑，中国 汽车的销量仍呈指数增长。而日本车企虽仍是市场领导者，但销量逐月下滑。今年1月至8月，丰田在印 尼的销量下跌12%至16.1万辆，而中国比亚迪的销量则增加至原来的三倍，近1.9万辆。 中国汽车品牌亮 普华永道数据显示，今年上半年，以丰田、本田和日产为代表的日本汽车公司在东南亚六大主要市场的 份额已降至62%，而在2010年代，这一份额平均能保持在77%左右。相比之下，中国汽车在该地区的市 场份额从几乎为零提升至超过5%，在汽车年销量约330万辆的 ...

Core Insights - The Moroccan automotive market has undergone significant changes in 2023, with the rise of Chinese brands such as BYD, Geely, Changan, and Jaguar Land Rover attracting attention [1] - Chinese brands have implemented aggressive sales strategies, including advertising, participation in trade shows, product launches, consumer trials, and high-profile openings, leveraging a structured and experienced local distribution network [1] - The market is expected to see further entries from brands like Chery, Zeekr, BAIC, Dongfeng, and Southeast Motors in the coming years [1] Market Performance - The Moroccan automotive market experienced a remarkable growth of 35% in sales during the first four months of 2025, with a 32% increase in April alone, primarily driven by Chinese automotive sales [2] - In June, sales figures for Chinese brands included BYD with 412 units, Changan with 187 units, Geely with 151 units, Chery with 45 units, and Great Wall with 96 units, totaling over 890 units [2] - Chinese emerging brands are noted for their cost-effectiveness compared to historical brands like Renault, Dacia, and Peugeot, with Geely's urban SUV starting at $15,000 and Chery's family SUV starting at $17,400 [2]