Core Viewpoint - Recently, it was reported that Xibei has significantly increased menu prices across its nationwide stores by 20% to 40% as of October 1, 2023, although some items have seen price reductions in certain locations [2]. Price Changes - On September 29, a visit to a Xibei store revealed that the total bill for 10 dishes was 353.9 yuan, with one item not displayed on the receipt [4]. - A comparison of menu prices from September 29 to October 1 showed that several dishes had decreased in price, including: - Grilled lamb skewers down by 2 yuan - Yellow rice cake down by 3 yuan - Scallion grilled fish down by 10 yuan - Small pot beef brisket down by 3 yuan - Wuchang rice down by 1 yuan [6]. - Additionally, a receipt from September 13 indicated that the price for five types of tomato sauce noodles decreased by 10 yuan, and the price for olive oil stir-fried mushrooms also decreased by 10 yuan [10]. Customer Engagement Strategies - To attract customers, Xibei is currently offering a "free 100 yuan voucher" for dining in-store [11]. - The service model has shifted, with staff indicating that most dishes are now prepared fresh upon order, with daily ingredient purchases occurring in the morning and afternoon. However, some items, such as certain fish and organic broccoli, are still sourced from frozen products due to preparation constraints [11].