五粮液'五福进宝'——'和美五洲'系列盲盒产品
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五粮液深化全球市场布局 升级文化体验 拓展合作空间
Ren Min Ri Bao· 2025-11-09 21:55
Core Insights - Wuliangye is actively participating in the China International Import Expo (CIIE) as a "Senior Partner" and "Diamond Member" of the Hongqiao International Economic Forum, showcasing the excellence of Chinese liquor and its rich culture to both domestic and international audiences [1][2] - The company has launched the "He Mei Wu Zhou" series of blind box products, integrating the "Jin Bao" image with the characteristics of the five continents, reflecting its values of diversity, inclusiveness, and harmonious coexistence [1] - Wuliangye is expanding its international marketing presence with three major centers in the Asia-Pacific, Europe, and America, covering dozens of countries and regions, and is committed to deepening global market layout and international cooperation [2] Group 1 - Wuliangye's participation in the CIIE includes interactive activities that enhance cultural experience and product understanding for attendees [1] - The company has established a long-term exhibition hall at the National Exhibition and Convention Center in Shanghai, further upgrading its cultural experience offerings [1] - The "He Mei Wu Zhou" blind box products are designed to showcase the brand's commitment to cultural integration and global outreach [1] Group 2 - The "He Mei Global Tour" initiative promotes cross-cultural exchanges in 19 countries, including France, Chile, Japan, and Spain, enhancing Wuliangye's brand presence internationally [2] - Wuliangye aims to continue its open and shared development path, focusing on global market expansion and value chain collaboration [2] - The company emphasizes its value philosophy of "harmony and coexistence" as it seeks to create a better future through shared development opportunities [2]