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升级文化体验 拓展合作空间
Ren Min Ri Bao· 2025-11-09 22:20
Core Insights - Wuliangye actively participates in the China International Import Expo (CIIE) as a "Senior Partner" and "Diamond Member" of the Hongqiao International Economic Forum, showcasing the excellence of Chinese liquor and enhancing international cooperation [1][2] - The company has launched the "He Mei Wu Zhou" series of blind box products, integrating cultural elements from five continents and emphasizing values of diversity and harmony [1] - Wuliangye is expanding its global presence through the "He Mei Global Tour," engaging in cultural exchanges across 19 countries and regions, and establishing three international marketing centers in the Asia-Pacific, Europe, and America [2] Group 1 - Wuliangye's participation in the CIIE includes interactive activities that allow attendees to learn about the brand's history and culture while enjoying unique products [1] - The company has upgraded its cultural experience at the expo, reflecting its commitment to showcasing the quality and cultural depth of Chinese liquor [1] - The "He Mei Wu Zhou" blind box products feature designs that incorporate elements from various grains, symbolizing the brand's pursuit of inclusivity and harmony [1] Group 2 - Wuliangye's international marketing strategy includes a focus on cultural, artistic, and fashion exchanges to foster mutual appreciation among different cultures [2] - The company aims to deepen its global market layout and expand international cooperation, adhering to the value concept of "harmony and coexistence" [2] - Wuliangye is committed to participating in global industrial division and value chain cooperation, seeking to create shared development opportunities [2]
五粮液深化全球市场布局 升级文化体验 拓展合作空间
Ren Min Ri Bao· 2025-11-09 21:55
Core Insights - Wuliangye is actively participating in the China International Import Expo (CIIE) as a "Senior Partner" and "Diamond Member" of the Hongqiao International Economic Forum, showcasing the excellence of Chinese liquor and its rich culture to both domestic and international audiences [1][2] - The company has launched the "He Mei Wu Zhou" series of blind box products, integrating the "Jin Bao" image with the characteristics of the five continents, reflecting its values of diversity, inclusiveness, and harmonious coexistence [1] - Wuliangye is expanding its international marketing presence with three major centers in the Asia-Pacific, Europe, and America, covering dozens of countries and regions, and is committed to deepening global market layout and international cooperation [2] Group 1 - Wuliangye's participation in the CIIE includes interactive activities that enhance cultural experience and product understanding for attendees [1] - The company has established a long-term exhibition hall at the National Exhibition and Convention Center in Shanghai, further upgrading its cultural experience offerings [1] - The "He Mei Wu Zhou" blind box products are designed to showcase the brand's commitment to cultural integration and global outreach [1] Group 2 - The "He Mei Global Tour" initiative promotes cross-cultural exchanges in 19 countries, including France, Chile, Japan, and Spain, enhancing Wuliangye's brand presence internationally [2] - Wuliangye aims to continue its open and shared development path, focusing on global market expansion and value chain collaboration [2] - The company emphasizes its value philosophy of "harmony and coexistence" as it seeks to create a better future through shared development opportunities [2]