Core Viewpoint - The 35th China (Guangzhou) International Wine Exhibition showcases the efforts of Wuliangye, a leading Chinese liquor company, to integrate Chinese fine wines into the global industry chain and promote them worldwide [1][5]. Group 1: Event Overview - The exhibition took place from October 31 to November 2, 2025, at the Poly World Trade Center in Guangzhou, focusing on the theme "Chinese Fine Wines Fragrance Worldwide" [1]. - The event was co-hosted by several organizations, aiming to create a global platform for wine trade and innovation through various activities such as technical sharing sessions and wine tasting events [1]. Group 2: Wuliangye's Participation - Wuliangye showcased a diverse product matrix at its exhibition booth, highlighting its innovation and leadership in the Chinese liquor industry [3]. - The booth featured core products like the classic Wuliangye series and cultural wines, demonstrating a blend of rich cultural heritage and modern design aesthetics [3]. Group 3: Brand Development and Global Strategy - Wuliangye's Chief Engineer, Yang Yunxia, emphasized the importance of quality in brand building and global development, integrating the "quality as the foundation" philosophy into the company's strategy [5]. - The company aims to become the most popular Chinese liquor brand internationally by focusing on local culture integration and utilizing local media and methods for market penetration [5]. Group 4: Global Outreach and Cultural Exchange - Wuliangye has expanded its presence to dozens of countries and regions, employing innovative models that combine local dining experiences with cultural exchanges [6]. - The company has initiated the "He Mei Global Tour," a cross-national cultural exchange program that has reached 19 countries, enhancing cultural and economic cooperation [6]. Group 5: Future Directions - Wuliangye plans to deepen its global strategy, actively participating in international industry events and enhancing collaboration within the global value chain [7]. - The company aims to respond to consumer expectations for a better life while contributing to the prosperity of the global liquor industry through its "He Mei" philosophy [7].