岁末的宜宾，总在期待着一场白酒行业的盛会。12月18日，以"新形势 新机遇 新征程"为主题的五粮液第二十九届12·18共识共建共享大会（简称：五粮液 12·18大会）在中国酒都宜宾如约举行。 在"十四五"收官之年与"十五五"即将启程的关键节点，今年的五粮液12·18大会可谓是备受关注。通过厂商关系的深化布局、清晰的产品矩阵重构以及坚 定的渠道生态改革，五粮液以行业领军者之姿，在变局中系统谋划新发展格局，引领白酒产业走向更健康、更可持续的高质量阶段。可以说，此次大会， 既凝聚了厂商同心共济的信任，也向行业提供了一条穿越周期、行稳致远的发展路径。 厂商同心：五粮液筑牢发展共同体 2025年，对于整个白酒行业来说，是"极不平凡、极不容易、极其艰辛"的一年。表面是库存与价格的数字压力，内核却是信心的波动与伙伴关系的韧性考 验。 在此背景下，此次五粮液12·18大会名称以"共识共建共享"替代沿用多年的"共商共建共享"，是一次极具象征意义的战略前瞻。 正如中国酒业协会理事长宋书玉一语点出其精髓，"共商更多的理解是相互协商，体现的是商业利益的谈判；共识更多的理解是心与心的沟通，体现的是 合作关系的长远，情味很重。" 一字之 ...

本报记者 梁傲男 白酒作为典型的周期性行业，其发展始终伴随着产能扩张与消费热度的循环波动。在新一轮行业调整的 深水区中，头部酒企的战略抉择与行动备受市场关注。 12月18日，"五粮液第二十九届12·18共识共建共享大会"举行，吸引了上千名经销商、投资者、行业人 士与媒体代表齐聚宜宾。 "五粮液通过凝聚厂商共识、强化品牌势能、优化渠道结构，并积极布局年轻化与国际市场，不仅为自 身跨周期发展储备动能，也为行业提供了可借鉴的'和美范本'。"中国酒文化品牌研究院智库专家蔡学 飞向《证券日报》记者表示，五粮液正在以系统化布局，迎接新一轮市场复苏与品牌跃升。 酒类消费趋于理性 "2025年是中国酒业发展史上极不平凡、极不容易、极其艰辛的一年，整个产业正在经历一场涉及产品 结构、市场结构、消费结构的全方位与颠覆性深刻变革。"五粮液集团（股份）公司党委书记、董事长 曾从钦表示。 中国酒业协会理事长宋书玉称，酒类消费已全面进入"消费态度理性、消费价格理性、消费选择理 性"的"理性时代"，产能过剩、高企库存、价格倒挂、场景缺失是困扰产业的四大问题。 行业数据印证了这一判断，数据显示，今年前三季度，20家A股白酒上市公司营收合计为 ...

Core Viewpoint - The 35th China (Guangzhou) International Wine Exhibition showcases the efforts of Wuliangye, a leading Chinese liquor company, to integrate Chinese fine wines into the global industry chain and promote them worldwide [1][5]. Group 1: Event Overview - The exhibition took place from October 31 to November 2, 2025, at the Poly World Trade Center in Guangzhou, focusing on the theme "Chinese Fine Wines Fragrance Worldwide" [1]. - The event was co-hosted by several organizations, aiming to create a global platform for wine trade and innovation through various activities such as technical sharing sessions and wine tasting events [1]. Group 2: Wuliangye's Participation - Wuliangye showcased a diverse product matrix at its exhibition booth, highlighting its innovation and leadership in the Chinese liquor industry [3]. - The booth featured core products like the classic Wuliangye series and cultural wines, demonstrating a blend of rich cultural heritage and modern design aesthetics [3]. Group 3: Brand Development and Global Strategy - Wuliangye's Chief Engineer, Yang Yunxia, emphasized the importance of quality in brand building and global development, integrating the "quality as the foundation" philosophy into the company's strategy [5]. - The company aims to become the most popular Chinese liquor brand internationally by focusing on local culture integration and utilizing local media and methods for market penetration [5]. Group 4: Global Outreach and Cultural Exchange - Wuliangye has expanded its presence to dozens of countries and regions, employing innovative models that combine local dining experiences with cultural exchanges [6]. - The company has initiated the "He Mei Global Tour," a cross-national cultural exchange program that has reached 19 countries, enhancing cultural and economic cooperation [6]. Group 5: Future Directions - Wuliangye plans to deepen its global strategy, actively participating in international industry events and enhancing collaboration within the global value chain [7]. - The company aims to respond to consumer expectations for a better life while contributing to the prosperity of the global liquor industry through its "He Mei" philosophy [7].

Core Insights - Sichuan is the core region of China's liquor industry, with a unique "concentrated aroma and sauce aroma" production layout, contributing over 45% of the national liquor manufacturing revenue and 18.7% of total profits in 2023 [1] - The "region + brand + culture" development model has established a rare ecological system in the liquor industry [1] Industry Foundation - Sichuan's liquor industry benefits from significant cluster effects, with key production areas like Yibin, Luzhou, and Deyang forming a differentiated competitive landscape [3] - Yibin's Wuliangye leads with sales revenue exceeding 80 billion yuan in 2023, while Luzhou Laojiao focuses on green brewing and smart production, producing over 100,000 tons of quality base liquor annually [3] - The brand hierarchy is clear, with top brands like Wuliangye and Luzhou Laojiao complementing smaller brands, and Wuliangye's classic series driving price increases through brand strength [3] Cultural Integration - Sichuan is leveraging "liquor and tourism integration" as a strategic approach, exemplified by Luzhou Laojiao's "1573 National Treasure Cellar Group" cultural tourism IP, attracting over 2 million visitors annually [4] Current Challenges - The industry faces three core contradictions: overcapacity versus quality upgrades, channel pressure from traditional distribution models, and generational shifts in consumer preferences [5] - Despite a slight decline in production in 2023, profits have increased, indicating a painful transition towards quality over quantity [5] - The penetration rate of instant retail in Sichuan is 10%, significantly higher than the national average of 3%, leading to a split in terminal sales channels [5] Path to Resolution - The industry must embrace digitalization, internationalization, and sustainability to overcome challenges [6] - Innovations in production, such as smart brewing and green transformation, are being adopted, with companies like Luzhou Laojiao utilizing IoT technology to enhance quality [6] - Marketing strategies are shifting towards comprehensive traffic operations, with platforms like Douyin achieving significant sales growth [6] Future Outlook - The Sichuan liquor industry is expected to evolve through three major trends: technology-driven industry collaboration, ESG value reshaping, and the continuous evolution of new consumer ecosystems [8] - The provincial government aims for the liquor industry's profits to exceed 120 billion yuan by 2027, integrating ESG scores into policy assessments [8] - The future competition will focus on the entire ecosystem's symbiosis rather than individual companies [10]

Core Viewpoint - The article discusses the structural differentiation in the current stock market, highlighting the significant performance gap between A-shares and Hong Kong stocks, driven by foreign capital inflow, the weight advantage of technology stocks, and differing policy expectations [2][3]. A-share High Dividend Portfolio: Stable Foundation for Value Reassessment - Financial Performance and Dividend Capability: In a low-interest and volatile market, high-dividend companies are preferred for their stable cash flow and shareholder returns. The total dividend of central state-owned enterprises is expected to reach 1.17 trillion yuan in 2024, accounting for 50% of the total A-share dividends [4][5]. - Key Companies: China Shenhua is expected to have a dividend yield of over 5.9% in 2024, while Huaneng International plans a dividend payout ratio of at least 50% of distributable profits. Wuliangye and Muyuan Foods are also highlighted for their strong financial performance and dividend potential [4][5][6]. - Competitive Moat: The sustainability of the high-dividend portfolio relies on the companies' competitive advantages, including cost advantages in the energy sector and brand differentiation in consumer goods [6]. - Market Outlook: The core opportunities for the high-dividend portfolio in 2025 include the resonance of declining interest rates and stable growth policies, with specific catalysts in the energy and consumer sectors [7]. Hong Kong Growth Portfolio: Profit Elasticity and Industry Wave Resonance - Financial Performance and Growth Momentum: The Hong Kong portfolio focuses on internet, consumer, and innovative pharmaceutical sectors, benefiting from global liquidity easing and AI breakthroughs. Meituan's revenue is expected to reach 337.6 billion yuan in 2024, with a net profit increase of 158.4% [8][9]. - Competitive Moat: The growth portfolio's moat is derived from network effects, research and development accumulation, and global capabilities, with companies like Tencent and Meituan leveraging their ecosystems [10]. - Market Outlook: The core opportunities for the Hong Kong growth portfolio in 2025 are driven by global liquidity easing and clear industry policy catalysts, particularly in AI applications and innovative pharmaceuticals [11]. Comparison of Portfolios and Investor Preferences - Market Performance and Fund Flows: Investors are currently favoring the Hong Kong growth portfolio due to significant performance differences, with the Hang Seng Index rising 16.1% compared to the -2.41% decline of the CSI 300 [13][14]. - Investor Structure Preference: The high-dividend portfolio attracts conservative investors such as insurance funds, while the growth portfolio appeals to foreign capital and growth-oriented funds [15][16]. - Current Popularity Assessment: The Hong Kong growth portfolio is more favored due to its higher earnings growth rate and alignment with global technology trends, while the high-dividend portfolio remains attractive for risk-averse investors [16][17].