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长江首城戴上“珍珠链” 新消费场景“串”起活力新宜宾
Sou Hu Cai Jing· 2025-04-30 15:57
Core Viewpoint - The article highlights the development of new consumer scenes in Yibin, showcasing various projects aimed at enhancing local consumption and improving residents' quality of life through innovative and culturally rich experiences [1][16]. Group 1: Revitalization of Historical Buildings - The Austin Garden Restaurant, located in a century-old building, combines dining and cultural experiences, featuring a coffee area, restaurant, and chapel, thus creating a new composite consumption scene [4][6]. - The Guanyin Ancient Street, which has preserved 16 historical residences, has become a popular landmark since its opening in January 2021, attracting tourists with its unique offerings [6][8]. - The second phase of Guanyin Ancient Street is designed in the style of local historical architecture and includes various new businesses, enhancing the area's appeal to visitors during the May Day holiday [6][10]. Group 2: Innovative Consumer Scenes - The Zhu Li Xiang Street, focusing on bamboo culture, is Yibin's first immersive cultural tourism experience area, featuring a mix of commercial activities and cultural landmarks, with a current merchant occupancy rate of 70% [10][12]. - The Yibin Riverside C Group commercial project, which includes the Wangfujing shopping center, is set to be the largest commercial complex in Yibin, covering approximately 184,700 square meters and expected to be completed by the end of this year [12][14]. - E·PARK (Yibin Park) is a new park-style commercial area that will open at the end of May, featuring various unique brands and immersive digital art experiences, aimed at attracting a younger demographic [14][16]. Group 3: Consumer Promotion Initiatives - Yibin's government plans to implement four major actions to boost consumption, focusing on increasing income, enhancing consumer confidence, improving supply quality, and creating a favorable market environment [16].