按照惯性思维看火车票，看地图又觉得乐山、自贡和宜宾这三个地方距离很近，果然汽车票又快又便宜。汽车票我不习惯在线上提前订，因为要付额外的 服务费，就直接去现场买。上午一边坐公交车，一边吃"米老鼠"。 结果到了乐山汽车站，发现跟别的车站不一样！一般是提前10到20分钟才停售，结果这里提前两小时停售。原计划坐1点半的车，现在只能坐三点半的车 了。当然这也没啥影响，在哪里待着都是待着，我用这两个小时写游记。 第一节 自贡冷吃兔 从乐山开往自贡大概两小时。 到达自贡的时候已经五点多。 这下我不敢再等到线下买票了，直接在车上买了6点多发车去宜宾的票。这已经是最后一班车了，如果赶不上，宜宾住宿也得变动。 本来是想去店里吃个"自贡冷吃兔"，时间来不及就叫了一个外卖。兔子这种动物没什么肉，据说一直吃兔肉会饿死。有些辣，尝个鲜。这次的美食地图， 主打一个"去本地吃"。 第二节 宜宾燃面 把面拌开之后特别香，面条口感确实也比较像沙县小吃的面。但是配菜和肉酱拌开吃更香，可能是太饿了，我端着盘子全部吃光了。 我发现一个奇怪的现象，有的店我刚进去的时候，一个人也没有。但是等我坐下来没一会儿，就坐满了人。听说这是人比较招财的表现，非常旺。 ...

转自：央视新闻客户端 市民游客在这里既能品尝宜宾燃面、李庄白肉、双河凉糕等本地特色美食，还能沉浸式逛非遗集市、看川南民俗表演，在吃喝玩乐中感受地道的宜宾年味， 尽享新春佳节的惬意时光。 游客 张嘉祺：我和爸爸妈妈从上海过来，我们从古街来到这里，一路上有很多建筑，有吃的玩的，非常有过年的氛围。 游客 王璇钰：刚刚路过一个扎染坊，感觉非常好看、非常热闹，年味非常浓，很有特色。祝大家马上发财，马年大吉。 游客 孙艳：非常开心，现场张灯结彩，年味十足，非常漂亮。 今年春节，中央广播电视总台2026年春节联欢晚会四川宜宾分会场热度持续攀升，"跟着春晚游宜宾"成为新春文旅新风尚。 热闹的新春氛围不只在合江街，冠英古街、僰道历史文化街区，同样是人头攒动、烟火气升腾。 走进春晚分会场取景地之一的宜宾合江街，行道树上缀满串串红灯笼，各式新春元素将整条古街装扮得喜气洋洋。围绕马年生肖打造的12个特色打卡点，成 为游客互动体验的热门选择。 ...

2月14日，中央广播电视总台《2026年春节联欢晚会》圆满完成第五次彩排。四川宜宾分会场的热辣滚 烫与非遗元素抒发策马扬鞭、勇往直前的奋进精神。当被问及对宜宾哪些美食印象深刻，总台春晚宜宾 分会场表演嘉宾魏翔坦言是：燃鱼。"这也是我第一次听说用燃面的做法来做鱼，然后是正宗的宜宾燃 面，比我在北京吃到的好吃得多，非常地道，我马上又要了一碗带汤的。"魏翔还特地用四川方言送上 祝福。 ...

Core Viewpoint - Yibin Burnt Noodles, a beloved local dish, embodies the culinary culture of Yibin and has evolved from a traditional food to a recognized symbol of the city, showcasing its unique flavors and historical significance [7][10][11] Group 1: Historical Background - The origin of Yibin Burnt Noodles is linked to a story from the Qing Dynasty, where a local benefactor provided flour during a drought, leading to the creation of this dry noodle dish as a gesture of gratitude [8] - The dish became popular among laborers due to its high caloric content and filling nature, transforming from a celebratory dish to a staple in everyday life [8] Group 2: Culinary Composition - The key elements of Yibin Burnt Noodles include the noodles, oil, seasonings, and toppings, with a focus on achieving a balance among these components [9] - The noodles are made from high-gluten flour and require specific preparation techniques to achieve the desired texture, while the signature red oil is crafted from local chili peppers and oil [9] Group 3: Recognition and Development - Yibin Burnt Noodles has received numerous accolades, including being named a "Chinese Famous Snack" and featured at the Shanghai World Expo, highlighting its national recognition [10] - The establishment of Yibin Burnt Noodle Academy in 2021 aims to preserve traditional techniques and promote standardization, indicating a shift towards a more structured future for the dish [10]

Core Viewpoint - The article highlights the success of the content creators "Chuan Ge" and "Chuan Sao" in leveraging their humorous short videos to promote local culture and agricultural products, thereby benefiting their community and enhancing the visibility of local heritage [3][4][5][6]. Group 1: Content Creation and Style - "Chuan Ge," whose real name is Tang Chuan, started creating short videos six years ago, focusing on humorous daily life segments with his wife, which quickly gained popularity [4]. - The couple's content style is characterized by a light-hearted and humorous approach, which has resonated well with their audience, leading to significant engagement [4][5]. Group 2: Cultural Promotion and Innovation - The creators have integrated local intangible cultural heritage into their videos, using humor to attract younger audiences, exemplified by their non-heritage video on palm weaving that garnered over 150 million views [5]. - Their innovative approach demonstrates the potential of creative storytelling in promoting traditional crafts and cultural practices [5]. Group 3: Community Impact and Agricultural Support - "Chuan Ge" and "Chuan Sao" have actively participated in agricultural support initiatives, selling over one million pounds of local produce such as pomegranates and apples, thereby helping local farmers [6]. - They plan to launch a "rural market" to promote local delicacies and encourage farmers to sell their products through live streaming, aiming to enhance the economic prospects of their community [6].

Core Points - Sichuan is highlighted as a captivating destination in Southwest China, known for its stunning natural landscapes and rich cultural heritage [1][3] - The region features famous tourist attractions such as Jiuzhaigou Valley, Gongga Mountain, and Daocheng Yading, which are described as breathtaking and enchanting [1] - Sichuan is also renowned for its culinary delights, including hot pot, skewers, and various Sichuan dishes, making it a food lover's paradise [3][15] Travel Itinerary Summary - Day 1: Arrival in Chengdu, exploring Kuanzhai Alley, tasting local snacks, and visiting Wuhou Shrine [5][6] - Day 2: Visit to Dujiangyan Irrigation System and Qingcheng Mountain, experiencing local cuisine [7] - Day 3: Day trip to Emei Mountain, enjoying the scenic views and local vegetarian dishes [8] - Day 4: Exploration of Leshan Giant Buddha, tasting local specialties, and shopping in Chengdu [9] - Day 5: Free activities in Chengdu before departure [10] Travel Tips - Weather in Sichuan can be variable, especially in mountainous areas, so travelers should prepare for temperature changes and bring rain gear [13] - Sichuan cuisine is primarily spicy, and those sensitive to spice should communicate their preferences to restaurant staff [13] - Popular attractions can be crowded, especially during holidays, so advance ticket booking is recommended [14]

Group 1: Natural Attractions - Sichuan is known for its breathtaking natural landscapes, including the "Heavenly Paradise" Jiuzhaigou and the majestic Four Girls Mountain, which features snow-capped peaks and stunning lakes [1] - The region's mountains and canyons, such as the Jin口大峡谷, offer dramatic views and a sense of adventure with their steep cliffs and rushing rivers [1] Group 2: Cultural Heritage - Sichuan has a rich historical and cultural background, highlighted by the ancient Shu civilization and unique artifacts from the Sanxingdui site, showcasing the creativity of ancient Shu people [3] - The Three Kingdoms culture is deeply rooted in Sichuan, with historical sites like Wuhou Shrine and Jianmen Pass reflecting its heroic past [3] Group 3: Culinary Delights - Sichuan is renowned for its diverse and flavorful cuisine, making it a food lover's paradise with various local specialties [3] - Popular dishes include hot pot, skewered food (串串香), and traditional snacks like Yibin Ran Noodles and Bingfen, which are well-loved by both locals and tourists [14]

Core Viewpoint - The Yibin Municipal Committee has approved a decision to promote the deep integration of culture and tourism, aiming to build an international tourism city and enhance the city's overall capabilities through five key areas: strengthening cultural foundations, shaping the city's image, improving services, empowering development, and establishing a working system [1][2]. Group 1: Development Goals - The decision sets the goal of building an international tourism city, focusing on the deep integration of culture and tourism as a crucial strategy for urban development [1][2]. - Yibin aims to create a tourism development pattern that integrates scenic areas and urban spaces, enhancing the city's brand image and providing high-quality services and experiences for both residents and visitors [1][2]. Group 2: Key Areas of Focus - The "Three Places" initiative will leverage Yibin's rich cultural and tourism resources to enhance its international and domestic recognition [2]. - The "Three Centers" initiative will focus on creating a vibrant sports event center, a fashionable performing arts center, and a quality consumption center to attract tourists and enhance regional influence [3][4]. Group 3: Cultural and Ecological Development - Yibin will develop a cultural landmark by promoting its historical and modern aesthetics, enhancing its identity as "the first city of the Yangtze River" and protecting historical cultural districts [2]. - The ecological vacation destination will be established by enhancing ecological resources and creating a harmonious relationship between nature and tourism [2]. Group 4: Economic Empowerment - The development of the cultural and tourism industry is seen as a means to promote material and spiritual wealth among the populace, ultimately enhancing their sense of happiness and pride [4]. - The strategy aims to drive economic growth and increase income through the integration of culture and tourism with various industries, providing strong momentum for building a modern regional center city [4].

Group 1 - Sichuan is portrayed as a premier tourist destination with diverse geography, including mountains, plains, and canyons, offering breathtaking natural scenery such as Jiuzhaigou and Yading [1][3] - The region is rich in cultural history, highlighted by archaeological sites like Sanxingdui and historical figures from the Shu Han period, along with its renowned culinary scene featuring hotpot and Sichuan cuisine [3][6] Group 2 - A detailed itinerary for a 5-day tour in Sichuan is provided, including visits to Chengdu, Dujiangyan, Qingcheng Mountain, Emei Mountain, and Leshan Giant Buddha, showcasing a mix of leisure, culture, and nature [5][7][9] - The tour emphasizes the affordability and convenience of local guided tours, with a cost range of 1000 to 1500 yuan per person, making it an attractive option for travelers [3][5] Group 3 - Recommendations for local delicacies are included, such as hotpot, skewers, and various Sichuan dishes, emphasizing the unique flavors and experiences available in the region [14][15] - Practical travel tips are provided, including weather considerations, safety in mountainous areas, and the importance of pre-booking tickets for popular attractions to enhance the travel experience [13][15]

Core Insights - In 2024, Yibin achieved a remarkable 97.38 million tourist visits and 89.8 billion yuan in tourism revenue, showcasing the vibrant integration of culture and tourism through the "Cultural Tourism +" strategy [6] - Yibin is actively promoting cultural tourism by leveraging various activities, social media engagement, and enhanced visitor experiences, aiming to embody the motto "Everything is suitable, and everyone is a guest" [6] Group 1: Cultural Tourism + Activities - Yibin's cultural tourism strategy has evolved from leveraging holiday periods to actively planning key events, resulting in a significant increase in visitor numbers and ticket revenue during holidays [7] - During the 2025 May Day holiday, Yibin's A-level scenic spots received 1.5036 million visitors, a year-on-year increase of 10.81%, with ticket revenue reaching 15.091 million yuan, up 4.68% [7] - The city hosted 1,609 intangible cultural heritage events during the Spring Festival, attracting 3.277 million visitors, indicating a strong "festival effect" driven by key activities [8] Group 2: Cultural Tourism + Flow - Yibin is utilizing a combination of new media, mainstream media, and regional collaboration to enhance its visibility and attract a broader audience [11] - The city has generated over 1.5 billion online exposures for its cultural tourism initiatives, with significant engagement on platforms like Douyin and Xiaohongshu [12] - Yibin's collaboration with Chongqing for a culinary live-streaming event attracted over 2 million viewers, showcasing the effectiveness of cross-regional marketing [14] Group 3: Cultural Tourism + Services - Yibin has implemented a "three-free" policy, offering free local delicacies, wine tastings, and electric vehicle charging to enhance visitor experiences during holidays [15] - The city has distributed 600,000 free noodle vouchers and welcomed 880,000 visitors for free wine tastings, demonstrating the success of its service-oriented initiatives [17] - Yibin plans to invest 50 million yuan annually over the next three years to promote cultural tourism consumption, aiming to provide richer and more affordable tourism products and services [17]