宜宾燃面的"灵魂"配料。 宜宾燃面麻辣相间、香味扑鼻。 宜宾燃面趁热吃更美味。 □周旭 宜宾人都知道，燃面的美味，在于"面、油、料、配"四大要素的巧妙平衡。 面条是燃面的根基，必用中高筋面粉制成的碱水面，筋道弹牙。和面讲究"三揉三推三压"，煮面则需沸 水下锅，八分熟即捞起，甩干后拌以熟油，方能达到"筋道不硬、点火可燃"的质地。 红油则是燃面的灵魂，选用川南二荆条辣椒，经炒制、碾磨后，以不同油温的菜籽油分次炼就。如此红 油，色泽亮润，香而不燥，是保持风味的关键。 调料搭配同样考究分寸，全靠老师傅的经验掌控。酱油咸中回甘，花生现舂留脆，芽菜炒香提鲜，花椒 油分量恰到好处，多一分夺味，少一分失香。最后缀以葱花，增色提香。至此，麻、辣、鲜、香、咸、 脆层次尽出，交融于一碗。 在宜宾的饮食版图中，燃面无疑是无可争议的"全民美食"。这碗油重无水、红亮干爽的干拌面，以麻、 辣、鲜、香、咸、脆的独特风味，承载着宜宾百年的烟火记忆，甚至力压当地众多美食与河鲜，成 为"万里长江第一城"最为人熟知的味觉标识。 宜宾燃面可如灯芯般点燃 燃面的名字，仿佛自带一股江湖豪气。"燃"字并非虚言，而是写实的描绘——正因其油重无水的特质， 挑取 ...

"川哥川嫂"的流量密码： 在视频中，"川哥"经常被"川嫂"揪耳朵。视频截图 12月19日，巴中南江的大山深处，千万粉丝博主"川哥川嫂"赶着羊群穿梭于陡峭山坡，镜头前一如既往 地轻松诙谐，让南江黄羊走到聚光灯下。 当晚，2025南江黄羊美食季正式启幕。这场活动通过千桌万人黄羊坝坝宴、全城派送200万元消费券等 举措，为市民游客打造了一场冬季盛会。"川哥川嫂"的到场，让本届美食节增添了不少欢声笑语，也让 网友看见了"锦绣天府·安逸四川"不一样的"切片"。 入行 坚持轻松诙谐风格 创新表达传播价值 随着作品的增加，唐川逐渐意识到，视频除了给大家带来欢笑，还应承载更深层的价值。于是，他们将 目光投向了本地丰富的非物质文化遗产。 如何让古老的非遗技艺吸引当下年轻人的目光？"川哥川嫂"想到了巧妙的"嫁接"之法。他们凭借已有的 搞笑人设，将非遗元素融入剧情。例如，他们拍摄的非遗棕编视频，以气势磅礴的视觉效果和生动的叙 事，收获了全网超1.5亿的播放量。这不仅坚定了他们传播非遗的信心，也证明了创新表达的巨大潜 力。 对于"川哥川嫂"而言，短视频创作早已超越"挣钱养家"的范畴。作为从小在农村长大的"半留守儿童"， 他们格外珍惜 ...

Core Points - Sichuan is highlighted as a captivating destination in Southwest China, known for its stunning natural landscapes and rich cultural heritage [1][3] - The region features famous tourist attractions such as Jiuzhaigou Valley, Gongga Mountain, and Daocheng Yading, which are described as breathtaking and enchanting [1] - Sichuan is also renowned for its culinary delights, including hot pot, skewers, and various Sichuan dishes, making it a food lover's paradise [3][15] Travel Itinerary Summary - Day 1: Arrival in Chengdu, exploring Kuanzhai Alley, tasting local snacks, and visiting Wuhou Shrine [5][6] - Day 2: Visit to Dujiangyan Irrigation System and Qingcheng Mountain, experiencing local cuisine [7] - Day 3: Day trip to Emei Mountain, enjoying the scenic views and local vegetarian dishes [8] - Day 4: Exploration of Leshan Giant Buddha, tasting local specialties, and shopping in Chengdu [9] - Day 5: Free activities in Chengdu before departure [10] Travel Tips - Weather in Sichuan can be variable, especially in mountainous areas, so travelers should prepare for temperature changes and bring rain gear [13] - Sichuan cuisine is primarily spicy, and those sensitive to spice should communicate their preferences to restaurant staff [13] - Popular attractions can be crowded, especially during holidays, so advance ticket booking is recommended [14]

Group 1: Natural Attractions - Sichuan is known for its breathtaking natural landscapes, including the "Heavenly Paradise" Jiuzhaigou and the majestic Four Girls Mountain, which features snow-capped peaks and stunning lakes [1] - The region's mountains and canyons, such as the Jin口大峡谷, offer dramatic views and a sense of adventure with their steep cliffs and rushing rivers [1] Group 2: Cultural Heritage - Sichuan has a rich historical and cultural background, highlighted by the ancient Shu civilization and unique artifacts from the Sanxingdui site, showcasing the creativity of ancient Shu people [3] - The Three Kingdoms culture is deeply rooted in Sichuan, with historical sites like Wuhou Shrine and Jianmen Pass reflecting its heroic past [3] Group 3: Culinary Delights - Sichuan is renowned for its diverse and flavorful cuisine, making it a food lover's paradise with various local specialties [3] - Popular dishes include hot pot, skewered food (串串香), and traditional snacks like Yibin Ran Noodles and Bingfen, which are well-loved by both locals and tourists [14]

Core Viewpoint - The Yibin Municipal Committee has approved a decision to promote the deep integration of culture and tourism, aiming to build an international tourism city and enhance the city's overall capabilities through five key areas: strengthening cultural foundations, shaping the city's image, improving services, empowering development, and establishing a working system [1][2]. Group 1: Development Goals - The decision sets the goal of building an international tourism city, focusing on the deep integration of culture and tourism as a crucial strategy for urban development [1][2]. - Yibin aims to create a tourism development pattern that integrates scenic areas and urban spaces, enhancing the city's brand image and providing high-quality services and experiences for both residents and visitors [1][2]. Group 2: Key Areas of Focus - The "Three Places" initiative will leverage Yibin's rich cultural and tourism resources to enhance its international and domestic recognition [2]. - The "Three Centers" initiative will focus on creating a vibrant sports event center, a fashionable performing arts center, and a quality consumption center to attract tourists and enhance regional influence [3][4]. Group 3: Cultural and Ecological Development - Yibin will develop a cultural landmark by promoting its historical and modern aesthetics, enhancing its identity as "the first city of the Yangtze River" and protecting historical cultural districts [2]. - The ecological vacation destination will be established by enhancing ecological resources and creating a harmonious relationship between nature and tourism [2]. Group 4: Economic Empowerment - The development of the cultural and tourism industry is seen as a means to promote material and spiritual wealth among the populace, ultimately enhancing their sense of happiness and pride [4]. - The strategy aims to drive economic growth and increase income through the integration of culture and tourism with various industries, providing strong momentum for building a modern regional center city [4].

Group 1 - Sichuan is portrayed as a premier tourist destination with diverse geography, including mountains, plains, and canyons, offering breathtaking natural scenery such as Jiuzhaigou and Yading [1][3] - The region is rich in cultural history, highlighted by archaeological sites like Sanxingdui and historical figures from the Shu Han period, along with its renowned culinary scene featuring hotpot and Sichuan cuisine [3][6] Group 2 - A detailed itinerary for a 5-day tour in Sichuan is provided, including visits to Chengdu, Dujiangyan, Qingcheng Mountain, Emei Mountain, and Leshan Giant Buddha, showcasing a mix of leisure, culture, and nature [5][7][9] - The tour emphasizes the affordability and convenience of local guided tours, with a cost range of 1000 to 1500 yuan per person, making it an attractive option for travelers [3][5] Group 3 - Recommendations for local delicacies are included, such as hotpot, skewers, and various Sichuan dishes, emphasizing the unique flavors and experiences available in the region [14][15] - Practical travel tips are provided, including weather considerations, safety in mountainous areas, and the importance of pre-booking tickets for popular attractions to enhance the travel experience [13][15]

Core Insights - In 2024, Yibin achieved a remarkable 97.38 million tourist visits and 89.8 billion yuan in tourism revenue, showcasing the vibrant integration of culture and tourism through the "Cultural Tourism +" strategy [6] - Yibin is actively promoting cultural tourism by leveraging various activities, social media engagement, and enhanced visitor experiences, aiming to embody the motto "Everything is suitable, and everyone is a guest" [6] Group 1: Cultural Tourism + Activities - Yibin's cultural tourism strategy has evolved from leveraging holiday periods to actively planning key events, resulting in a significant increase in visitor numbers and ticket revenue during holidays [7] - During the 2025 May Day holiday, Yibin's A-level scenic spots received 1.5036 million visitors, a year-on-year increase of 10.81%, with ticket revenue reaching 15.091 million yuan, up 4.68% [7] - The city hosted 1,609 intangible cultural heritage events during the Spring Festival, attracting 3.277 million visitors, indicating a strong "festival effect" driven by key activities [8] Group 2: Cultural Tourism + Flow - Yibin is utilizing a combination of new media, mainstream media, and regional collaboration to enhance its visibility and attract a broader audience [11] - The city has generated over 1.5 billion online exposures for its cultural tourism initiatives, with significant engagement on platforms like Douyin and Xiaohongshu [12] - Yibin's collaboration with Chongqing for a culinary live-streaming event attracted over 2 million viewers, showcasing the effectiveness of cross-regional marketing [14] Group 3: Cultural Tourism + Services - Yibin has implemented a "three-free" policy, offering free local delicacies, wine tastings, and electric vehicle charging to enhance visitor experiences during holidays [15] - The city has distributed 600,000 free noodle vouchers and welcomed 880,000 visitors for free wine tastings, demonstrating the success of its service-oriented initiatives [17] - Yibin plans to invest 50 million yuan annually over the next three years to promote cultural tourism consumption, aiming to provide richer and more affordable tourism products and services [17]

Core Viewpoint - Yibin is leveraging its romantic theme to enhance its tourism and cultural industry, aiming to create a "Yangtze River Wedding Destination" by integrating wedding-related activities and attractions [2][4][9] Group 1: Development of Wedding Industry - Yibin is developing wedding-themed districts and activities, including a collective wedding event for 52 couples and the launch of 11 romantic travel routes [2][4] - The city is transforming traditional venues, such as the Austin Garden restaurant, to cater to wedding guests, with a significant portion of diners attending wedding events [4][6] - The wedding industry in Yibin is seen as a way to stimulate consumption and promote cultural tourism, with a focus on integrating local attractions, food, and wine [2][4][5] Group 2: Market Dynamics and Consumer Trends - Despite the challenges posed by an aging population, Yibin's net population inflow provides a favorable environment for the wedding industry [5][9] - The demand for wedding services is evolving, with consumers seeking more practical offerings, such as one-stop services for marriage registration and maternity care [7][9] - The local government is actively supporting the wedding industry by inviting reputable businesses and establishing a dynamic evaluation mechanism for service quality [7][8] Group 3: Strategic Considerations - Yibin aims to create a unique city brand by positioning itself as a wedding destination, which could enhance its appeal in a competitive tourism market [9] - The development of the wedding industry is seen as a gradual process that requires a focus on consumer needs and market exploration [6][9] - To succeed, Yibin must address various aspects, including service quality, consumer experience, and regulatory frameworks, to ensure sustainable growth in the wedding sector [8][9]

Group 1 - The "Three Free" policy in Yibin City, Sichuan Province, has returned and is well-received by tourists during the May Day holiday, offering free meals, drinks, and electric vehicle charging [1][8] - Yibin is known for its local delicacies such as Yibin Burning Noodles and Wuliangye liquor, making the "Three Free" policy a fitting match for the city's culinary offerings [3][4] - Tourists can enjoy free tasting of Yibin Burning Noodles by presenting their ID to receive a tasting voucher, redeemable at selected restaurants [4][6] Group 2 - The "Three Free" policy includes free tasting of local wines, with activities like the "Flying Flower" poetry competition where winners can sample various wines [5][8] - The policy is available throughout the May Day holiday and is complemented by a "Three Tours" lottery event offering tickets for local attractions [8]

Group 1: Tourism and Visitor Experience - The "May Day" holiday has attracted numerous tourists to Yibin, Sichuan, allowing them to experience the charm of the city, particularly in the Cuiping District and Hejiangmen area [1] - Tourists are engaging in hands-on experiences such as tie-dyeing, where they can create unique items to gift to family members, enhancing their cultural understanding [3] - The Yibin Noodle Research Institute offers interactive noodle-making courses, allowing visitors to participate in the entire process from preparation to tasting, which has received positive feedback [4][5] Group 2: Cultural Activities and Local Features - Traditional Sichuan opera performances are being held during the holiday, providing a unique cultural experience for visitors who enjoy local snacks while watching the shows [7] - The Guanying Ancient Street features a variety of businesses, including restaurants, cafes, and cultural shops, contributing to a vibrant atmosphere during the holiday [11] - Special events such as a trendy market and performances are being organized in the historical cultural tourism area, enhancing the overall visitor experience [11]