Group 1: Natural Attractions - Sichuan is known for its breathtaking natural landscapes, including the "Heavenly Paradise" Jiuzhaigou and the majestic Four Girls Mountain, which features snow-capped peaks and stunning lakes [1] - The region's mountains and canyons, such as the Jin口大峡谷, offer dramatic views and a sense of adventure with their steep cliffs and rushing rivers [1] Group 2: Cultural Heritage - Sichuan has a rich historical and cultural background, highlighted by the ancient Shu civilization and unique artifacts from the Sanxingdui site, showcasing the creativity of ancient Shu people [3] - The Three Kingdoms culture is deeply rooted in Sichuan, with historical sites like Wuhou Shrine and Jianmen Pass reflecting its heroic past [3] Group 3: Culinary Delights - Sichuan is renowned for its diverse and flavorful cuisine, making it a food lover's paradise with various local specialties [3] - Popular dishes include hot pot, skewered food (串串香), and traditional snacks like Yibin Ran Noodles and Bingfen, which are well-loved by both locals and tourists [14]

Core Viewpoint - The Yibin Municipal Committee has approved a decision to promote the deep integration of culture and tourism, aiming to build an international tourism city and enhance the city's overall capabilities through five key areas: strengthening cultural foundations, shaping the city's image, improving services, empowering development, and establishing a working system [1][2]. Group 1: Development Goals - The decision sets the goal of building an international tourism city, focusing on the deep integration of culture and tourism as a crucial strategy for urban development [1][2]. - Yibin aims to create a tourism development pattern that integrates scenic areas and urban spaces, enhancing the city's brand image and providing high-quality services and experiences for both residents and visitors [1][2]. Group 2: Key Areas of Focus - The "Three Places" initiative will leverage Yibin's rich cultural and tourism resources to enhance its international and domestic recognition [2]. - The "Three Centers" initiative will focus on creating a vibrant sports event center, a fashionable performing arts center, and a quality consumption center to attract tourists and enhance regional influence [3][4]. Group 3: Cultural and Ecological Development - Yibin will develop a cultural landmark by promoting its historical and modern aesthetics, enhancing its identity as "the first city of the Yangtze River" and protecting historical cultural districts [2]. - The ecological vacation destination will be established by enhancing ecological resources and creating a harmonious relationship between nature and tourism [2]. Group 4: Economic Empowerment - The development of the cultural and tourism industry is seen as a means to promote material and spiritual wealth among the populace, ultimately enhancing their sense of happiness and pride [4]. - The strategy aims to drive economic growth and increase income through the integration of culture and tourism with various industries, providing strong momentum for building a modern regional center city [4].

Group 1 - Sichuan is portrayed as a premier tourist destination with diverse geography, including mountains, plains, and canyons, offering breathtaking natural scenery such as Jiuzhaigou and Yading [1][3] - The region is rich in cultural history, highlighted by archaeological sites like Sanxingdui and historical figures from the Shu Han period, along with its renowned culinary scene featuring hotpot and Sichuan cuisine [3][6] Group 2 - A detailed itinerary for a 5-day tour in Sichuan is provided, including visits to Chengdu, Dujiangyan, Qingcheng Mountain, Emei Mountain, and Leshan Giant Buddha, showcasing a mix of leisure, culture, and nature [5][7][9] - The tour emphasizes the affordability and convenience of local guided tours, with a cost range of 1000 to 1500 yuan per person, making it an attractive option for travelers [3][5] Group 3 - Recommendations for local delicacies are included, such as hotpot, skewers, and various Sichuan dishes, emphasizing the unique flavors and experiences available in the region [14][15] - Practical travel tips are provided, including weather considerations, safety in mountainous areas, and the importance of pre-booking tickets for popular attractions to enhance the travel experience [13][15]

Core Insights - In 2024, Yibin achieved a remarkable 97.38 million tourist visits and 89.8 billion yuan in tourism revenue, showcasing the vibrant integration of culture and tourism through the "Cultural Tourism +" strategy [6] - Yibin is actively promoting cultural tourism by leveraging various activities, social media engagement, and enhanced visitor experiences, aiming to embody the motto "Everything is suitable, and everyone is a guest" [6] Group 1: Cultural Tourism + Activities - Yibin's cultural tourism strategy has evolved from leveraging holiday periods to actively planning key events, resulting in a significant increase in visitor numbers and ticket revenue during holidays [7] - During the 2025 May Day holiday, Yibin's A-level scenic spots received 1.5036 million visitors, a year-on-year increase of 10.81%, with ticket revenue reaching 15.091 million yuan, up 4.68% [7] - The city hosted 1,609 intangible cultural heritage events during the Spring Festival, attracting 3.277 million visitors, indicating a strong "festival effect" driven by key activities [8] Group 2: Cultural Tourism + Flow - Yibin is utilizing a combination of new media, mainstream media, and regional collaboration to enhance its visibility and attract a broader audience [11] - The city has generated over 1.5 billion online exposures for its cultural tourism initiatives, with significant engagement on platforms like Douyin and Xiaohongshu [12] - Yibin's collaboration with Chongqing for a culinary live-streaming event attracted over 2 million viewers, showcasing the effectiveness of cross-regional marketing [14] Group 3: Cultural Tourism + Services - Yibin has implemented a "three-free" policy, offering free local delicacies, wine tastings, and electric vehicle charging to enhance visitor experiences during holidays [15] - The city has distributed 600,000 free noodle vouchers and welcomed 880,000 visitors for free wine tastings, demonstrating the success of its service-oriented initiatives [17] - Yibin plans to invest 50 million yuan annually over the next three years to promote cultural tourism consumption, aiming to provide richer and more affordable tourism products and services [17]

Core Viewpoint - Yibin is leveraging its romantic theme to enhance its tourism and cultural industry, aiming to create a "Yangtze River Wedding Destination" by integrating wedding-related activities and attractions [2][4][9] Group 1: Development of Wedding Industry - Yibin is developing wedding-themed districts and activities, including a collective wedding event for 52 couples and the launch of 11 romantic travel routes [2][4] - The city is transforming traditional venues, such as the Austin Garden restaurant, to cater to wedding guests, with a significant portion of diners attending wedding events [4][6] - The wedding industry in Yibin is seen as a way to stimulate consumption and promote cultural tourism, with a focus on integrating local attractions, food, and wine [2][4][5] Group 2: Market Dynamics and Consumer Trends - Despite the challenges posed by an aging population, Yibin's net population inflow provides a favorable environment for the wedding industry [5][9] - The demand for wedding services is evolving, with consumers seeking more practical offerings, such as one-stop services for marriage registration and maternity care [7][9] - The local government is actively supporting the wedding industry by inviting reputable businesses and establishing a dynamic evaluation mechanism for service quality [7][8] Group 3: Strategic Considerations - Yibin aims to create a unique city brand by positioning itself as a wedding destination, which could enhance its appeal in a competitive tourism market [9] - The development of the wedding industry is seen as a gradual process that requires a focus on consumer needs and market exploration [6][9] - To succeed, Yibin must address various aspects, including service quality, consumer experience, and regulatory frameworks, to ensure sustainable growth in the wedding sector [8][9]

Group 1 - The "Three Free" policy in Yibin City, Sichuan Province, has returned and is well-received by tourists during the May Day holiday, offering free meals, drinks, and electric vehicle charging [1][8] - Yibin is known for its local delicacies such as Yibin Burning Noodles and Wuliangye liquor, making the "Three Free" policy a fitting match for the city's culinary offerings [3][4] - Tourists can enjoy free tasting of Yibin Burning Noodles by presenting their ID to receive a tasting voucher, redeemable at selected restaurants [4][6] Group 2 - The "Three Free" policy includes free tasting of local wines, with activities like the "Flying Flower" poetry competition where winners can sample various wines [5][8] - The policy is available throughout the May Day holiday and is complemented by a "Three Tours" lottery event offering tickets for local attractions [8]

Group 1: Tourism and Visitor Experience - The "May Day" holiday has attracted numerous tourists to Yibin, Sichuan, allowing them to experience the charm of the city, particularly in the Cuiping District and Hejiangmen area [1] - Tourists are engaging in hands-on experiences such as tie-dyeing, where they can create unique items to gift to family members, enhancing their cultural understanding [3] - The Yibin Noodle Research Institute offers interactive noodle-making courses, allowing visitors to participate in the entire process from preparation to tasting, which has received positive feedback [4][5] Group 2: Cultural Activities and Local Features - Traditional Sichuan opera performances are being held during the holiday, providing a unique cultural experience for visitors who enjoy local snacks while watching the shows [7] - The Guanying Ancient Street features a variety of businesses, including restaurants, cafes, and cultural shops, contributing to a vibrant atmosphere during the holiday [11] - Special events such as a trendy market and performances are being organized in the historical cultural tourism area, enhancing the overall visitor experience [11]

Core Viewpoint - The article highlights the development of new consumer scenes in Yibin, showcasing various projects aimed at enhancing local consumption and improving residents' quality of life through innovative and culturally rich experiences [1][16]. Group 1: Revitalization of Historical Buildings - The Austin Garden Restaurant, located in a century-old building, combines dining and cultural experiences, featuring a coffee area, restaurant, and chapel, thus creating a new composite consumption scene [4][6]. - The Guanyin Ancient Street, which has preserved 16 historical residences, has become a popular landmark since its opening in January 2021, attracting tourists with its unique offerings [6][8]. - The second phase of Guanyin Ancient Street is designed in the style of local historical architecture and includes various new businesses, enhancing the area's appeal to visitors during the May Day holiday [6][10]. Group 2: Innovative Consumer Scenes - The Zhu Li Xiang Street, focusing on bamboo culture, is Yibin's first immersive cultural tourism experience area, featuring a mix of commercial activities and cultural landmarks, with a current merchant occupancy rate of 70% [10][12]. - The Yibin Riverside C Group commercial project, which includes the Wangfujing shopping center, is set to be the largest commercial complex in Yibin, covering approximately 184,700 square meters and expected to be completed by the end of this year [12][14]. - E·PARK (Yibin Park) is a new park-style commercial area that will open at the end of May, featuring various unique brands and immersive digital art experiences, aimed at attracting a younger demographic [14][16]. Group 3: Consumer Promotion Initiatives - Yibin's government plans to implement four major actions to boost consumption, focusing on increasing income, enhancing consumer confidence, improving supply quality, and creating a favorable market environment [16].