Core Insights - The rise of black sesame-flavored products in the beverage and dessert market in Changsha is linked to increasing health-conscious consumer behavior during winter, with multiple brands launching new offerings [3][4][5] Beverage Industry - Several tea and coffee brands, including Luckin Coffee and Tea Baidao, have introduced black sesame products, such as the "Five Black Latte" and "Black Sesame Soy Milk Kirin," which have gained popularity among consumers [3][4] - M Stand has also launched a series of black sesame-themed products, including a black sesame Basque milk and cheesecake, contributing to the trend [4] - Local coffee shops are joining the trend, with at least ten establishments in Changsha adding black sesame lattes to their menus, promoting health benefits like hair nourishment and wellness [5] Consumer Reception - While some consumers appreciate the health aspects of black sesame products, others criticize the taste, comparing it unfavorably to traditional black sesame paste [3][6] - Social media discussions reveal mixed reviews on the flavor and quality of black sesame beverages, with some consumers finding them lacking in richness and authenticity [6] Health Claims and Ingredients - Black sesame is recognized in traditional Chinese medicine for its health benefits, which has led to its popularity among food brands [6] - However, concerns have been raised about the actual health benefits of some products, as many contain high levels of sugar and additives, leading to skepticism about their nutritional value [6] - Industry experts note that while black sesame fits well within the "new Chinese" health trend, some products may prioritize marketing over genuine health benefits, diluting the core value of black sesame [6]