"秋吃白，冬吃黑"，把黑芝麻（000716）、黑桑葚等食材融入新茶饮，加入酸奶、活菌，就成为年轻人 青睐的朋克"养生水"；这届脆皮年轻人还喜欢各种"新中式"养生速食，五指毛桃汤圆、六黑粉、加入姜 黄、肉桂等食材的四物蛋糕、黄精玉竹轻养冲泡粥……随着年关将至、寒假临近，亲友聚会需求攀升， 新茶饮、新零售商超的各种养生食材纷纷上新，近日刚刚发布的《2025年百城"盒区房"消费力报告》也 显示，健康与品质需求全面觉醒，在乎食材的健康与品质在全国范围内已成为确定性趋势。 "秋吃黑"养生的不仅仅是新商超，还有新茶饮纷纷入局。此前茶百道基于经典款"豆乳玉麒麟"延展融 入"五黑"食材、上新的适合冬季饮用的"豆乳黑麒麟"，上市首日销量就近20万杯，而最近刚刚回归 的"活菌·桑葚酸奶昔"和"乌漆嘛黑"两款黑桑葚系列饮品，首日销量也达到近20万杯。茶百道相关负责 人告诉记者，此次桑葚原料用量是去年的1.5倍，直采汕头优质产区桑葚，因为这是极难储存的"短 保"鲜果，还对冷链配送进行提速，仓库至门店的配送时效缩短至24小时。 这届年轻人的养生消费观，正在吸引更多商家纷纷入局开卷养生系列，在南京一家电商机构上班的小林 表示，自己加班到 ...

Group 1: Health Awareness and Lifestyle Changes - Increasing awareness of health has led to more people incorporating proactive health measures into their daily lives, such as regular exercise and balanced nutrition [1] - The "New Chinese Health Preservation" trend is gaining popularity among young people, emphasizing traditional Chinese medicine principles combined with modern lifestyles [7] - The concept of weight management has become a national focus, with initiatives promoting regular monitoring and healthy eating habits [2] Group 2: Policy and Support Initiatives - The government has implemented various policies to enhance public health, including the establishment of a national psychological assistance hotline and the promotion of pain relief during childbirth [1][4] - The "Blood Fee Waiver" initiative aims to simplify the process for blood donors, allowing them to receive fee waivers without needing to visit blood stations [6] - The National Health Commission has set a goal for all tertiary medical institutions to provide pain relief services for childbirth by 2025 [5] Group 3: Mental Health Services - Mental health issues are increasingly recognized as a significant concern, with a focus on providing accessible psychological services across different demographics [3] - The establishment of a national psychological assistance hotline has facilitated over 70,000 calls and nearly 10,000 crisis interventions [3] Group 4: Technological Integration in Health - AI health applications are becoming more prevalent, offering users immediate health advice and guidance through mobile platforms [8] - The integration of AI in health services aims to make professional health support accessible to everyone, enhancing the overall health management experience [9]

Group 1: Health Trends and Initiatives - The concept of "proactive health" is increasingly integrated into daily life, with more individuals focusing on regular exercise, weight management, and nutrition [5][7] - The "Weight Management Year" initiative is gaining traction, promoting tools like scales and waist measurement devices as household essentials, and encouraging healthy eating habits among the youth [8] - Mental health services are becoming more accessible, with the establishment of a national psychological assistance hotline and numerous mental health awareness events [9] Group 2: Maternal Health and Pain Management - The promotion of painless childbirth, known as "epidural analgesia," is being accelerated, with a goal for all tertiary hospitals to provide this service by 2025 [10][11] - The overall prevalence of painless childbirth in China was only 30% as of the end of 2022, indicating room for growth in this area [10] Group 3: Blood Donation and Cost Reduction - A new policy allows blood donors to process fee waivers without needing to visit blood donation centers, streamlining the process significantly [12] - The establishment of a national database for blood donors facilitates easier access to fee waivers across different regions [12] Group 4: Traditional Chinese Medicine and Health Applications - "New Chinese health practices" are becoming popular among young people, integrating traditional Chinese medicine with modern lifestyles [13] - AI health applications are increasingly prevalent, providing users with immediate health advice and support through mobile technology [14]

Core Insights - The rise of black sesame-flavored products in the beverage and dessert market in Changsha is linked to increasing health-conscious consumer behavior during winter, with multiple brands launching new offerings [3][4][5] Beverage Industry - Several tea and coffee brands, including Luckin Coffee and Tea Baidao, have introduced black sesame products, such as the "Five Black Latte" and "Black Sesame Soy Milk Kirin," which have gained popularity among consumers [3][4] - M Stand has also launched a series of black sesame-themed products, including a black sesame Basque milk and cheesecake, contributing to the trend [4] - Local coffee shops are joining the trend, with at least ten establishments in Changsha adding black sesame lattes to their menus, promoting health benefits like hair nourishment and wellness [5] Consumer Reception - While some consumers appreciate the health aspects of black sesame products, others criticize the taste, comparing it unfavorably to traditional black sesame paste [3][6] - Social media discussions reveal mixed reviews on the flavor and quality of black sesame beverages, with some consumers finding them lacking in richness and authenticity [6] Health Claims and Ingredients - Black sesame is recognized in traditional Chinese medicine for its health benefits, which has led to its popularity among food brands [6] - However, concerns have been raised about the actual health benefits of some products, as many contain high levels of sugar and additives, leading to skepticism about their nutritional value [6] - Industry experts note that while black sesame fits well within the "new Chinese" health trend, some products may prioritize marketing over genuine health benefits, diluting the core value of black sesame [6]

文 | 窄播杨奕琪（上海） 「糖水」又一次火了。 10年前，以满记甜品、鲜芋仙、许留山为代表的台式和港式糖水品牌，在国内掀起了「糖水」的第一波消费热潮。如今这股热潮再度回归，麦记牛奶公 司、汕心・潮汕甜汤、怡满分等多个新中式养生糖水品牌加速全国拓店，就连海底捞也在门店上线了自助糖水铺子。 其中，麦记牛奶公司的扩张势头尤为迅猛，麦记总经理谢永亮告诉《窄播》，今年预计在全国开出超1000家门店。作为对比，满记甜品、鲜芋仙经营多 年，门店数始终未超过800家。 古茗、悸动烧仙草、COCO都可、茶百道等新茶饮品牌也在跨界卖糖水。今年11月，古茗推出炖煮系列甜品碗，恰好契合消费者在冬季的热饮需求，快速 带动11月上半月业绩增长，且对整月业绩起到明显提振作用。 从左至右分别是：麦记、古茗、汕心 为什么这么多品牌开始卖糖水 仔细观察这一批糖水新品牌的菜单，不难发现他们的主打单品不再是芒果、芋圆这类被满记、鲜芋仙验证过的传统甜品食材，取而代之的是木薯、桃胶、 银耳、海石花等更具地域特色、主打天然养生属性的食材。 古茗和汕心的「小料」科普 看似简单的食材替换，背后正是糖水行业新老交替期的核心市场机会。 此外，乐百氏创始人何伯权 ...

Group 1 - The pre-prepared food market is experiencing a paradox of consumer trust issues and capital enthusiasm, driven by urbanization and the demand for convenient dining [3][4]. - The "zero additives" concept is being phased out in favor of "clean label" standards, emphasizing ingredient transparency and natural prioritization [5][6]. - The energy drink industry is undergoing rapid transformation with ingredient innovation and scene segmentation, focusing on health trends and diverse flavors [7][8]. Group 2 - The nut import market in China is projected to reach $2.386 billion in 2024, with a significant increase in demand for high-end varieties like pistachios [10]. - The beverage market is facing a downturn, with sales declining due to the rise of on-demand drink services and aggressive pricing strategies [14][15]. - The convenience food industry in China is shifting towards value creation, with a market size expected to grow from 673.6 billion yuan in 2023 to 960.3 billion yuan by 2026 [18]. Group 3 - The dairy industry is seeing a shift from ambient milk to fresh milk, with companies like Bright Dairy exploring new growth areas in the pet food market [20]. - Wangwang is facing challenges in the milk market, prompting the company to diversify into AD calcium milk to regain market share [21]. - The plant-based food sector is experiencing a downturn, with companies focusing on technological innovation and localization to meet market demands [17]. Group 4 - JD.com is enhancing its pre-prepared food strategy, aiming to strengthen its supply chain and align with the growing demand for ready-to-eat meals [31]. - China Resources Beverage is entering the ready-to-drink coffee market, competing against established brands like Nestlé and Starbucks [32]. - Wanglaoji is diversifying into the functional beverage market by acquiring distribution rights for Red Bull in southern China, aiming for significant sales growth [33].

Core Insights - The article highlights the rapid growth of the health wine market, particularly among younger consumers, with a projected market size increase from 58 billion yuan in 2024 to 300 billion yuan by 2030, driven by a shift in consumer preferences towards self-care and wellness [2][7][31]. Group 1: Market Performance - A specific product, the 125ml red label health wine, achieved sales exceeding 5 billion yuan in the first half of 2025, marking a year-on-year growth of over 50% [2][7]. - The health wine market saw a significant sales increase of 75.8% year-on-year and a volume growth of 33.2% from January to August 2025 [7]. Group 2: Consumer Demographics - The traditional health wine market, previously dominated by older male consumers, is experiencing a structural shift as younger demographics, particularly those aged 18-35, increasingly prefer health wines over traditional spirits [8][10]. - Approximately 35% of young consumers prefer health wines in social settings, reflecting a broader change in consumption attitudes driven by health concerns and lifestyle pressures [10]. Group 3: Cultural and Psychological Factors - The concept of "light wellness" is emerging among younger consumers, providing a low-cost, immediate feedback mechanism for health management amidst high societal pressures [10][14]. - The "food and medicine are of the same origin" philosophy is gaining traction among young consumers, facilitating the acceptance of health wines as a modern, enjoyable choice rather than a medicinal product [13][14]. Group 4: Female Consumer Influence - Female consumers are becoming a significant growth driver in the health wine market, with a notable increase in products targeting beauty and health benefits [16]. - A specific brand reported adding approximately 9 million young users in the past two years, with 4 million being female, indicating a strong emotional connection and value recognition among women [16]. Group 5: Product Innovations - The health wine market is undergoing five key transformations, including a shift from traditional gifting to personal consumption, a change in consumer mindset from social currency to self-satisfaction, and a move towards smaller, more portable product formats [18][19]. - Innovations include lower alcohol content to reduce psychological barriers for young consumers, with examples like the 26-degree "Gu 20" health wine attracting a younger audience [21][22]. Group 6: Marketing Strategies - Brands are adopting emotional marketing strategies, utilizing collaborations with popular culture (e.g., music festivals) to create a relaxed and enjoyable image for health wines [28][29]. - The focus is on creating a cultural identity around health wines, positioning them as lifestyle products rather than merely functional beverages [28][29]. Group 7: Future Trends - The health wine industry is expected to evolve towards a more scientific approach, emphasizing verifiable health benefits and ingredient transparency [31][32]. - There is potential for further segmentation of the consumer base, leading to customized products tailored to specific lifestyle needs and preferences [33].

Core Insights - The article highlights the significant shift in the health and wellness market, particularly among the younger generation, who are increasingly embracing traditional health products from established brands like 福东海 (Fudonghai) [1][3][5] Group 1: Market Trends - The sales of traditional health products have seen explosive growth on platforms like Pinduoduo, driven by the rising health consciousness among consumers aged 18-30 [1][5] - Young consumers are characterized by their preference for traditional brands over big names, focusing on ingredient transparency and the concept of "food as medicine" [6][9] - The trend of "group health" among young people reflects a social need, transforming personal health practices into public discussions [6][11] Group 2: Company Strategy - 福东海 has successfully transitioned from a traditional pharmacy to a national health brand by leveraging online sales channels, achieving exponential growth since its inception [5][9] - The company has adapted its product offerings to meet the taste preferences of younger consumers, incorporating feedback to improve product formulations [6][8] - 福东海's collaboration with Pinduoduo has allowed it to maintain a balance between traditional values and modern branding, enhancing its market presence through effective supply chain management [9][11] Group 3: Product Innovation - The introduction of health gift boxes has emerged as a new growth point, catering to the emotional and social consumption needs of young consumers [8][9] - 福东海's product development is driven by data insights from social media and e-commerce platforms, allowing for timely responses to emerging consumer trends [8][11] - The company has created scenario-based products, such as "dormitory sharing packs" and "office afternoon tea gift boxes," to align with the evolving consumption habits of younger demographics [11]

掀起"新中式养生"的年轻人涌入线上，捧红一个又一个单品。在拼多多，一群引领养生风潮的年轻人开 启了"组团养生"：他们在中秋等传统节假日为亲友买礼盒装滋补品，大促和日常为自己囤黄芪、黑芝麻 （000716）丸、酸枣仁膏等，这些药食同源的养生单品既是社交货币，也在满足健康需求的同时提供情 绪价值。 80后的叶春彬从未想到"00后"有朝一日竟成养生的主力。他出身中医药世家，爷爷是遂溪当地小有名气 的中医，开设了自己的药房，1966年即创立个人品牌"福东海"。 记忆中，时常有街坊前来找爷爷看诊，他留意到，对于将养生刻进DNA的岭南人来说，看中医不仅是 看病，还有应季食补，不少人专程找爷爷开些滋补的方子。"有各类药材组合的养生茶，也有提神、补 充气血等不同功效的滋补膏方、汤料。" 耳濡目染之下，他对药食同源的方子产生极大的兴趣。"当时最受欢迎的一款是由桑葚、人参、枸杞、 红枣等组成的五宝茶。"叶春彬至今记得，上世纪90年代，在家人的经营下，家族生意拓展至中药种 植、大宗中药贸易等领域，为广东省内药房供应中药材，以及五保茶、酸枣仁膏、桑葚膏等滋补产品， 后者颇受欢迎。 这些源自爷爷古方的产品当时虽包装土且产品形态单一，不 ...

左手巴西莓粉、右手生可可粉饼干……90后梦梦（化名）"沉迷"养生多年。刚刚过去的11月，她冲着"抗炎"的宣传效果，又花了近40元 下单了两罐姜黄粉，用于冲泡牛奶。 "那是一种八角桂皮的味道，还带着一点呛，有点忍不了。后续再食用，我可能会把姜黄粉放炖肉里吧。"梦梦说。 来自北京的缇缇（化名）被姜黄素暖胃的效果所吸引。今年10月，缇缇花了60元下单了有乐岛6瓶60ml的"一口姜黄饮"，准备试试味 道。"一瓶10元并不便宜，喝下去一整个喉咙炸开的感觉，剩下5瓶不敢喝也不敢扔……"缇缇表示。 天猫平台11月初披露的数据显示，双11开售（10月20日）以来，"一口姜黄饮"环比9月增长了14倍。让人直呼接受不了的"辣嗓子"饮品， 到底谁在买？ 100ml姜黄生姜柠檬汁近9元 盒马工作人员表示，买的人很多，生姜柠檬饮品一天的库存70余瓶，10月有两天是处于售罄的状态。 盒马所售的HPP姜黄生姜柠檬汁饮料由上海源于意食品科技有限公司（下称上海源于意）研发及生产。公司官网显示，上海源于意是中 国国内冷压HPP（超高压灭菌）技术领域企业，公司销售网络包括盒马、Ole、沃尔玛等商超。 相较盒马100ml 8.9元的HPP姜黄生姜柠 ...