Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights a recovery in the gold and jewelry business and an acceleration in cultural exports, indicating a strategic focus on optimizing business structure and enhancing growth potential [6][5] - The company reported a total revenue of 19.11 billion yuan for the first half of 2025, a year-on-year decrease of 30.68%, primarily due to structural adjustments in the consumer industry and subdued demand [6] - The jewelry segment showed signs of recovery with a revenue increase of 2.07% in Q2 2025, driven by new product launches and improved profit margins [6] Financial Data and Profit Forecast - Total revenue projections for 2025E are 50.43 billion yuan, with a year-on-year growth rate of 7.5% [5] - The net profit attributable to the parent company is forecasted to be 461 million yuan for 2025E, reflecting a significant increase of 267.7% compared to the previous year [5] - The gross profit margin is expected to be 14.0% in 2025E, with a gradual increase in subsequent years [5] Business Performance - In Q2 2025, the company achieved a revenue of 10.33 billion yuan, with a slight year-on-year decline of 0.20%, while the net profit was 10.99 million yuan, down 98.86% [6] - The company is focusing on enhancing its product mix and optimizing store structures, resulting in a reduction of 158 stores in Q2 2025 compared to Q1 2025 [6] - The cultural export strategy has shown promising results, with overseas revenue reaching 5.22 billion yuan in the first half of 2025 [6] Valuation and Price Target - The report suggests a price-to-book (PB) valuation of 0.8x, indicating a potential upside of 25% from the current market price [6] - The forecasted net profit for 2025-2027 has been adjusted to 461 million yuan, 1.28 billion yuan, and 1.56 billion yuan respectively, reflecting the impact of structural changes in the business [6]