Core Insights - The article highlights the success of Atour Planet as a new consumer brand in the sleep industry, emphasizing its focus on user experience and product quality [3][5][20] - Atour Planet's approach has led to a transformation in the supply chain, fostering a collaborative environment between manufacturers and the brand [26][27] Group 1: Company Overview - Atour Planet has evolved from a hotel-based brand to a leading player in the sleep product market, with a focus on user-driven product development [3][4] - The brand's "Deep Sleep Pillow" has achieved cumulative sales of 7.8 million units, showcasing its popularity and market acceptance [4][14] - The company emphasizes a philosophy of understanding user needs and refining products, which has proven effective in various economic conditions [5][16] Group 2: Product Development - Atour Planet's product development is characterized by rigorous standards, such as the requirement for millimeter-level precision in pillow manufacturing to ensure consistent quality [7][9] - The introduction of the "Deep Sleep Standard" aims to enhance user experience by focusing on dynamic pressure distribution and temperature control [17][19] - The company has successfully launched innovative products like the Deep Sleep Temperature-Controlled Quilt, which addresses common sleep issues [12][14] Group 3: Supply Chain Collaboration - The collaboration between Atour Planet and its suppliers has led to significant advancements in manufacturing processes, including the adoption of high-precision cutting equipment [9][24] - The partnership has transformed factories from mere manufacturers to co-creators, enhancing their capabilities and contributing to higher product quality [26][27] - Atour Planet's approach has resulted in a more resilient supply chain, aligning with national strategies for domestic consumption and production [26][27]