Core Insights - The article highlights the success of Atour Planet as a new consumer brand in the sleep industry, emphasizing its focus on user experience and product quality [3][5][20] - Atour Planet's approach has led to a transformation in the supply chain, fostering a collaborative environment between manufacturers and the brand [26][27] Group 1: Company Overview - Atour Planet has evolved from a hotel-based brand to a leading player in the sleep product market, with a focus on user-driven product development [3][4] - The brand's "Deep Sleep Pillow" has achieved cumulative sales of 7.8 million units, showcasing its popularity and market acceptance [4][14] - The company emphasizes a philosophy of understanding user needs and refining products, which has proven effective in various economic conditions [5][16] Group 2: Product Development - Atour Planet's product development is characterized by rigorous standards, such as the requirement for millimeter-level precision in pillow manufacturing to ensure consistent quality [7][9] - The introduction of the "Deep Sleep Standard" aims to enhance user experience by focusing on dynamic pressure distribution and temperature control [17][19] - The company has successfully launched innovative products like the Deep Sleep Temperature-Controlled Quilt, which addresses common sleep issues [12][14] Group 3: Supply Chain Collaboration - The collaboration between Atour Planet and its suppliers has led to significant advancements in manufacturing processes, including the adoption of high-precision cutting equipment [9][24] - The partnership has transformed factories from mere manufacturers to co-creators, enhancing their capabilities and contributing to higher product quality [26][27] - Atour Planet's approach has resulted in a more resilient supply chain, aligning with national strategies for domestic consumption and production [26][27]

Core Viewpoint - The success of Atour Planet exemplifies a business philosophy focused on understanding user needs and refining products, resulting in a win-win situation for consumers, brands, and supply chains [5][27]. Group 1: Company Overview - Atour Planet has evolved into a leading brand in the sleep industry, driven by user-centric product development and market validation [4][5]. - The brand's "Deep Sleep Pillow" has achieved cumulative sales of 7.8 million units, indicating strong market acceptance [4]. Group 2: Product Development - The introduction of the Deep Sleep Pillow Pro3.0 involved rigorous testing, with over 200 prototypes and more than 160 adjustments to the core structure [8][10]. - The product features a three-layer sponge design that ensures precise support for the head, neck, and shoulders, enhancing the user experience during sleep [8][10]. Group 3: Supply Chain Collaboration - Atour Planet's collaboration with suppliers has led to significant upgrades in manufacturing processes, including the introduction of high-precision cutting equipment [8][23]. - The partnership has transformed factories from mere manufacturers to co-creators, enhancing their value and capabilities [26][27]. Group 4: Market Impact - The sales of Deep Sleep Pillow Pro3.0 increased by over 70% compared to its predecessor, while the Deep Sleep Temperature-Controlled Quilt Pro2.0 saw sales nearly double [13]. - The focus on user experience has shifted the industry from traditional parameter-based competition to a more holistic approach centered on sleep quality [15][16]. Group 5: Industry Evolution - The home textile industry is transitioning from low-cost competition to a focus on quality improvement and supply chain collaboration [26]. - Atour Planet's establishment of the "Deep Sleep Standard" is becoming a benchmark for product quality in the industry, promoting a user-first approach [27][28].