这是一个从"服务于人"出发 而"惠及更多人"的故事。 做了二十年枕头制造的梁万义，去年春节回老家时，有一个意外发现。 他的家乡是中国北方的一个五线小城。过去，亲戚朋友知道他做枕头，总是让他推荐。可梁万义觉得难 为情。各种材质的枕头他都做过，但从未有一款产品能真正让他自信地说"这是好枕头"。 直到去年过年，他去一位阿姨家拜访，对方主动拿出一款亚朵星球的枕头问他知道吗？还说给亲戚长辈 都买了。而这，正是梁万义的工厂为亚朵星球生产的产品，他没想到，自己代工的枕头已经走进了五线 小城的寻常家庭，甚至成为亲戚们口口相传的礼物。 2022年以来，来自亚朵星球的稳定订单，使其国内订单比例提升至40%，不仅填补了出口订单锐减的缺 口，还降低了经营风险。 这是一个从"服务于人"出发而"惠及更多人"的故事，最终消费者、品牌、供应链获得了"三赢"。 出难题的人 公开数据显示，亚朵星球的"深睡枕"从Pro1.0选代到Pro3.0，累计销量达到780万件。今年8月，深睡枕 Pro3.0与深睡控温被・四季 Pro2.0上市，亚朵星球通过推出"深睡标准"，让身心在睡眠过程中始终处于 舒适、稳定的状态，为行业提供了关注用户体验的新思路。 梁 ...

Core Viewpoint - Atour Group has raised its revenue guidance for the full year 2025 to a 30% year-on-year growth based on positive expectations for its retail business [10][11]. Financial Performance - In Q2, Atour Group reported revenue of 2.469 billion RMB, a year-on-year increase of 37.4% [3]. - Adjusted net profit reached 427 million RMB, up 30.2% year-on-year [3]. - Adjusted EBITDA was 610 million RMB, reflecting a 37.7% year-on-year growth [3]. Hotel Operations - As of the end of Q2, Atour Group operated 1,824 hotels, a 29.2% increase year-on-year, with a pipeline of 816 projects [7]. - The overall RevPAR was 343 RMB, with an ADR of 433 RMB and an occupancy rate of 76.4% [7]. - The company has developed a multi-tiered brand and product system to target different market segments, establishing a differentiated competitive barrier [7]. Market Segmentation - In the mid-to-high-end market, Atour's 3 and 4 series hotels cater to diverse user preferences and accommodation needs, providing various investment options for franchisees [7]. - The 3.6 series focuses on enhancing convenience and comfort, with the first hotels already opened and a positive signing momentum [7]. - The 4.0 series targets business travel and urban vacation needs, with over 30 hotels opened, marking a significant leap from product innovation to quality verification [7]. Retail Business Growth - Atour's retail business continued strong growth, with GMV increasing by 84.6% to 1.144 billion RMB [10]. - During the 618 shopping festival, retail GMV reached 578 million RMB, a year-on-year increase of 86.1%, setting a new sales record [10]. - Atour Planet has launched several new products, including the Deep Sleep Pillow Pro 3.0, which features innovative design and support structures [10]. Membership and User Engagement - Atour's membership base has surpassed 100 million, with a new growth system for gold members that aligns with user needs [10]. - The company emphasizes a user-centric approach, continuously optimizing and expanding its product matrix to enhance market recognition [10].