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惠金融赋能民生消费,交银惠贷谱写服务新篇
Sou Hu Cai Jing· 2025-11-28 13:29
Core Insights - The core viewpoint emphasizes the importance of enhancing consumption quality and expanding capacity to activate domestic demand as a crucial support for high-quality economic development [1] Group 1: Financial Initiatives - The Bank of Communications (BoCom) has launched the "Jiao Yin Hui Dai" personal loan brand to promote inclusive finance, focusing on housing and automotive consumption [1][4] - Recent events in Shenzhen and Wuhan, themed "Hui You Hao Lv Cheng" and "Hui You Xin Gu Shi," respectively, aim to empower citizens' lives through financial services [1][6] Group 2: Automotive Consumption - The "Hui You Hao Lv Cheng" event in Shenzhen showcased financial support for automotive consumption upgrades, highlighting the latest achievements in this sector [4] - BoCom's retail credit department has reported that since 2024, it has served nearly 3 million automotive finance customers, disbursing over 260 billion yuan in loans, with a balance exceeding 180 billion yuan [5] Group 3: Housing Initiatives - The "Hui You Xin Gu Shi" event in Wuhan focused on housing finance, presenting BoCom's efforts to meet housing needs and enhance financial service experiences [8] - BoCom has served over 4.2 million housing customers and developed a comprehensive housing product system, including "Jiao Yin Fang Dai" for various housing scenarios [9] Group 4: Future Strategies - BoCom aims to deepen its strategic layout around "Hui Sheng Huo" and "Hui Jing Ying," focusing on user needs and digital innovation to expand service boundaries [10] - The bank plans to provide a comprehensive suite of financial solutions for home decoration, daily consumption upgrades, and other related scenarios, contributing to the quality of life for citizens [10]