日前，国新办举行新闻发布会，介绍个人消费贷款贴息政策和服务业经营主体贷款贴息政策有关情况。 这两项贴息政策，分别从消费的需求端和供给端发力，将财政金融政策的着力点更多转向惠民生、促消 费，以"真金白银"助力居民更好消费、经营主体提升消费服务水平。 其次，创新产品，精准匹配需求。银行应抓住政策窗口，加大个人消费贷款投放力度。一方面，围绕住 房、教育、医疗等重点领域，为不同客群量身定制差异化产品：面向购房群体推出"家居贷""装修贷"等 组合方案，满足其随房衍生消费需求。另一方面，紧跟绿色消费、智能消费、数字消费新趋势，与新能 源汽车厂商联合推出低息分期方案；结合线上购物场景，开发秒批秒贷的线上消费信贷产品，让融资更 便捷。 再次，优化服务，提升体验。银行应进一步简化申请流程，探索远程开户、线上激活信用卡等无纸化服 务；整合信用卡、分期付款、消费贷等功能，实现"一站式"办理；运用人工智能技术上线7×24小时智能 客服，实时解答咨询。在风险可控前提下，对信用良好但收入证明不足的新市民，综合评估其社保、公 积金缴纳记录，给予合理授信额度，帮助其更好融入城市生活；同步建立尽职免责机制，打消一线人员 顾虑，鼓励其积极拓展消 ...

Investment Rating - The report maintains a "Positive" investment rating for the banking industry [11] Core Insights - The current round of growth stabilization policies encourages consumption and expands domestic demand, with the government implementing fiscal subsidies for eligible personal consumption loans and service industry loans [2][6] - The introduction of consumption loan subsidies is expected to stimulate consumer demand, particularly in sectors like automotive and home renovation, thereby enhancing market expectations and risk appetite [2][8] - The fiscal leverage and encouragement of consumption policies are becoming increasingly clear, although the short-term effectiveness remains difficult to assess [2][8] Summary by Sections Background of Consumption Loan Subsidy Policy - The macroeconomic context shows a push for consumption and domestic demand expansion, with the State Council issuing a plan to provide fiscal subsidies for qualifying personal consumption loans [6] - Since the real estate downturn in 2022, retail loan demand has been weak, with personal loan growth slowing to 3.4% by the end of 2024 [6][7] Scale of Impact from Consumption Loan Subsidy Policy - By the end of 2024, the total personal consumption loan scale is projected to reach 12.3 trillion yuan, accounting for about 5% of total loans [7] - The annualized subsidy rate is set at 1.0%, meaning that for every 1 trillion yuan of new qualifying loans, the subsidy amounts to 100 billion yuan [7] Effects on Macroeconomic Expectations and Capital Markets - The policy is expected to reduce interest expenses for consumers, thereby encouraging spending [8] - The fiscal stimulus reflects confidence in economic growth, potentially boosting market expectations and risk appetite [8] Impact on Different Types of Banks - The overall credit growth in the banking sector is slowing, particularly in retail loans, which affects retail banks' asset expansion [9] - The subsidy policy is likely to benefit state-owned banks and related consumer finance institutions, especially those with a high proportion of consumer loans [9] Investment Outlook for Bank Stocks - Despite a recent recovery in market risk appetite, bank stocks may not show outstanding relative returns, but their core advantages remain in terms of allocation value and absolute returns [10] - The report highlights a positive outlook for banks like China Merchants Bank, which has strong retail customer resources and is expected to benefit from the policy [10]

8月15日，中国人民银行发布《2025年第二季度中国货币政策执行报告》，总结上半年货币政策实施效果，分析了当前国内外形势，并详解了下一 阶段货币政策主要思路。 同时，报告以专栏的形式给出了下一阶段信贷结构优化、普惠小微金融、科创金融、服务消费的政策方向。 推动信贷供给与经济结构调整和经济动态平衡更为适配 央行还以专栏的形式详解了信贷结构优化的方向。报告指出，下阶段， 金融体系将继续坚持服务实体经济的根本宗旨， 聚焦国民经济重大战略、 重点领域和薄弱环节， 围绕科技创新和扩大消费等支持主线， 持续优化信贷结构， 推动信贷供给与经济结构调整和经济动态平衡更为适配， 进一 步满足实体经济有效融资需求，为经济高质量发展提供更加有力、高效的支撑。 在题为"信贷结构持续优化 金融支持实体经济质效提升"的专栏中，央行表示，目前， 我国社会融资规模存量和广义货币 M2 余额已分别突破430万 亿元和330万亿元，随着经济高质量发展扎实推进，在保持金融总量合理增长的同时，需要不断优化信贷结构，把更多金融资源用于促进科技创 新、先进制造、绿色发展和中小微企业。 在题为"金融支持科技创新力度持续增强"的专栏中，央行表示，下一步， ...

Core Viewpoint - Lishui, a city in Zhejiang, is gaining popularity as a tourist destination, particularly the Yunhe Rice Terraces, which have been recognized for their natural beauty and cultural significance [1][2]. Group 1: Tourist Attraction - Yunhe Rice Terraces have a history of over 1,000 years, developed during the Tang Dynasty and flourishing in the Yuan and Ming Dynasties [2]. - The terraces are characterized by "three thousand" (1,000 years of history, 1,000 meters elevation drop, and 1,000 layers of terraces) and "three ten thousand" (10,000 acres of azaleas, 10,000 acres of sea of clouds, and 10,000 acres of bamboo forests) [2]. - In February 2024, Yunhe Rice Terraces were designated as a national 5A-level tourist attraction, increasing its visibility and attracting more visitors [2]. Group 2: Infrastructure and Development - Since 2018, local investments have been made to enhance the tourist experience, including the construction of a visitor center, cableway, and a world rice terrace museum [2]. - Continuous improvements in tourism-related infrastructure and cultural exploration have elevated the scenic area’s appeal and service quality [2]. Group 3: Financial Support and Consumer Engagement - Agricultural Bank of China’s Lishui branch has provided nearly 350 million yuan in loans to support the integration of agriculture, culture, and tourism in the region [3]. - In March, financial regulators encouraged banks to increase credit support for the cultural tourism sector, aligning with the goal of boosting consumer spending [3]. - The bank launched a promotional campaign offering discounts for credit card holders at the Yunhe Rice Terraces, enhancing visitor experience and encouraging spending [4].

Group 1 - The A-share duty-free store concept has shown strong performance, with notable stock increases for companies such as Wushang Group (up 7.19%) and Huayang Lianzhong (up 2.46%) [1] - The duty-free industry is benefiting from multiple favorable policies, including the implementation of personal consumption loan interest subsidies by the central government [1] - The Ministry of Finance announced that this is the first time the central government has provided interest subsidies for personal consumption loans, aimed at reducing consumer credit costs and stimulating consumption [1] Group 2 - The first city duty-free store in Shenzhen is set to open at the end of August, featuring a 3,000 square meter area and a business model that combines duty-free and taxable goods [2] - The Guangzhou city duty-free store will also open soon, showcasing a mix of international brands and local specialties, which is expected to drive growth in the duty-free sector [2] - The opening of these city duty-free stores is anticipated to create new growth points for the duty-free industry and enhance the prosperity of urban commercial districts [2]

数据显示，今年以来，人民银行设立了5000亿元服务消费与养老再贷款，激励引导金融机构加大消费领 域信贷供给。截至6月末，不含个人住房贷款的全国住户消费贷款余额21.2万亿元，全国住宿餐饮、文 体娱乐、教育、居民服务等服务消费重点领域经营主体的贷款余额2.8万亿元。 在今天（8月13日）国新办举行的新闻发布会上，中国人民银行有关负责人介绍，今年以来，人民银行 激励引导金融机构加大消费领域信贷供给，截至6月末，全国服务消费重点领域经营主体的贷款余额2.8 万亿元。 车士义介绍，下一阶段，人民银行将引导加大服务消费领域信贷投放力度，加强与财政等部门的信息共 享，促进政银企融资对接，让政策红利惠及更多服务业中小经营主体。同时，优化居民消费金融的产品 和服务，简化审批流程，根据客户需求和风险特征进行产品创新和差异化定价，确保消费金融服务的长 期可持续。 （总台央视记者 王楠 蒋勇） 中国人民银行信贷市场司副司长车士义表示，此次出台的个人消费贷款贴息政策和服务业经营主体贷款 贴息政策，进一步体现了财政与金融政策的协同配合。需求端增强居民消费意愿，供给端提高企业优质 服务供给能力，有利于产生"1+1>2"的政策效应。 ...

记者丨肖潇 蔡欣佁 编辑丨王俊 近日，漫画家杨笑汝在微博讲述的遭遇引发热议。她接到自称电信员工的来电，以"实名认证 过期"为名，上门拍照、扫描身份证，最终却被要求在一份抬头为"甜橙融租"的合同上签字。 签下这份合同的那一刻起，杨笑汝的月付话费，就变成了一笔为期36个月的贷款。 这篇转发破万的帖子下，有百位消费者分享类似经历。大部分控诉背后都有一个营业员当面 赠送的电子产品，手机、智能音箱、智能手表、路由器…… 它们最终与一份分期合同绑定， 公开资料显示，相关事件中的金融机构或由运营商控股，或与运营商长期合作。背后的资金 流转较为复杂，也让监管犯了难： 通信运营商和金融机构分属不同监管部门，更让线下销售 成了一个难规范、难追责的"灰色场景" 。 素喜智研高级研究员苏筱芮认为，要真正解决问题，可能需要金融监管联合市场监管部门， 从持牌金融机构入手，从源头上规范其与运营商的合作行为。 坚称"不是贷款，不用操心" "告知书不是我举着拍照的，合同签名是电脑打字，旁边的笔签也不是我签的，这字迹一眼就 不是我的。" 冯伟回想起来还是觉得很荒唐。当时他坐在河南一地方电信营业厅，想给姥姥买部新手机。 营业员推荐199元话费套餐 ...

在广东这个消费大省，每一秒钟都发生着大变化。一秒钟，广东全省社会消费品零售额达14.66万元， 旅游收入达3.5万元，完成快递业务1498件……如果将观察视角从"秒"切换到"季"，数据依然彰显强劲 动能。广东省统计局数据显示，今年上半年，全省社会消费品零售总额同比增长3.5%，增速比一季度 加快1.0个百分点。 消费市场活力涌动，离不开消费金融公司在"普"与"惠"上的精准发力。近期，南方都市报社、湾财社携 手中国人民大学中国普惠金融研究院，共同启动"中国普惠金融行"专题系列报道，呈现鲜活生动的普惠 金融服务案例、模式，探索数字时代普惠金融创新路径，栏目本期采访中邮消费金融有限公司（以下简 称"中邮消费金融"）。 作为立足粤港澳大湾区的持牌消费金融机构，中邮消费金融近年结合广东消费特点，探索"小而美"的特 色场景金融服务。在落实提振消费政策过程中，该公司注重发挥错位经营特色优势，通过多维举措支持 居民消费需求，促进消费潜力释放，推动普惠金融与消费升级的良性互动。 广东购买力爆棚背后，消费金融蓄力 "准备带家人到广州大买特买，还想试试早茶和潮汕牛肉火锅。哪些地方比较好逛？求大家推荐推荐再 推荐。"这是今年5月份， ...

以上信息由金融界利用AI助手整理发布。金融界作为一家知名的金融信息服务平台，长期致力于为广 大用户提供全面、及时、准确的金融资讯以及相关知识解读。凭借深厚的行业积累和专业团队，为用户 理解金融市场、把握金融现象提供多维度的有力支持。通过科普各种金融知识和概念，助力大众提升金 融素养，更好地应对复杂多变的金融世界。 免责声明： 本文内容根据公开信息整理生成，不代表发布者及其关联方的官方立场或观点，亦不构成任何形式的投 资建议。请您对文中关键信息进行独立核实，自主决策并承担相应风险。 来源：金融界 首先，在满足消费需求方面，消费金融发挥着基础且关键的作用。随着社会经济的不断发展，人们的消 费需求日益多元且层次丰富。对于一些价格较高的商品，比如家用电器、电子产品等，一次性支付可能 给消费者带来较大的资金压力。消费金融提供的信贷服务，使消费者能够提前拥有和使用这些商品，提 升生活品质。这种提前消费的模式并非盲目鼓励过度消费，而是基于消费者未来的收入预期，合理地将 消费行为进行时间上的安排，让消费者能及时享受到所需商品和服务，满足人们日益多样化的生活需 求。 在促进消费升级领域，消费金融有着积极的促动。过去，由于资金的 ...

Core Viewpoint - The importance of consumer finance is increasingly recognized as a crucial bridge connecting finance and consumption, especially in the context of China's economic transformation and the need to stimulate domestic demand [1][5]. Economic Environment - China's economy is facing challenges such as insufficient domestic demand and weak consumer willingness, with consumer contribution to economic growth at 82.5% in 2024, still below pre-pandemic levels [1][2]. - The leverage ratio of households continues to rise, and income growth is slowing, which constrains consumer spending [1]. Market Dynamics - The consumer finance market has expanded significantly, exceeding 50 trillion yuan, accounting for about 40% of GDP, but growth rates have slowed from around 20% in 2020 to below 10% in 2024 [2]. - The competitive landscape is diversifying, with major players including commercial banks, licensed consumer finance companies, and internet platforms, each targeting different consumer segments [3]. Innovation in Products and Services - Consumer finance products are evolving towards scenario-based, differentiated, and intelligent offerings, covering a wide range of consumption scenarios from durable goods to frequent small purchases [4]. - Digitalization is enhancing the efficiency and reach of consumer finance services, with many institutions adopting online customer acquisition methods and utilizing advanced technologies [4]. Policy Initiatives - The "Notice" issued by the National Financial Supervision Administration outlines measures to support the development of consumer finance, emphasizing the need for diverse financial products and services to meet evolving consumer demands [5][6]. - Specific initiatives include promoting green consumption through low-interest loans for purchasing energy-efficient products and supporting the recovery of the tourism sector with targeted credit [6]. Consumer Protection and Market Regulation - The "Notice" stresses the importance of market transparency and consumer rights protection, requiring financial institutions to clearly disclose loan costs and improve contract clarity [7][8]. - A fair dispute resolution mechanism is highlighted to enhance market credibility and address illegal practices within the industry [8]. Future Outlook - The consumer finance industry is expected to continue evolving by aligning with consumer demand upgrades, accelerating digital transformation, and enhancing risk management practices [9]. - The dual support of digital technology and policy initiatives is anticipated to significantly boost consumer capacity and contribute to sustainable economic growth [9].