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园区招商光卷“零租金”,恐留不住企业
Sou Hu Cai Jing· 2025-09-11 15:16
Core Viewpoint - The emergence of the "zero rent" industrial park model is a response to the increasing pressure on park operators to attract tenants, but its long-term sustainability and impact on market health are questionable [1][3][4] Group 1: Current Market Conditions - There are over 80,000 industrial parks in China, with more than 2,600 provincial-level and 693 national-level development zones, playing a crucial role in regional economic development [2] - The average vacancy rate for provincial-level and above development zones exceeds 35%, with some newly built parks in remote areas reaching 40% [2][3] - The "retreat wave" of tenants reflects deeper market changes, driven by mismatches between enterprise needs and market conditions [2][3] Group 2: Implications of "Zero Rent" Model - The "zero rent" model may attract new enterprises but raises concerns about whether these are genuinely innovative startups or merely relocations from other parks [3][4] - This model risks creating a "siphoning effect," concentrating small enterprises in parks with better incentives without enhancing overall industrial density [3][4] - Long-term reliance on "zero rent" could lead to a lack of enterprise loyalty, as companies may easily migrate to parks offering better deals [8] Group 3: Challenges for Enterprises and Parks - For enterprises, low or zero rent alleviates some cost pressures but does not address fundamental challenges such as funding, technology, and talent shortages [6] - Parks implementing "zero rent" face severe financial strain, leading to reduced service quality and potential negative impacts on tenant satisfaction [6][7] - The extreme low-price strategy reflects a distorted supply-demand relationship, risking the long-term viability of parks and their ability to provide quality services [7][8] Group 4: Future Directions and Strategies - The implementation of the "Fair Competition Review Regulations" is prompting a systematic restructuring of investment attraction strategies, focusing on collaborative competition rather than zero-sum games [9][10] - Many regions are consolidating industrial parks to optimize resource allocation, with Zhejiang Province planning to reduce its total number of parks from 1,059 to 134 [9] - Future park operations should emphasize quality improvement and structural optimization, focusing on core competitive industries and enhancing value through technology and innovation [11][14]