零租金模式

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园区招商光卷“零租金”,恐留不住企业
Sou Hu Cai Jing· 2025-09-11 15:16
近段时间,"零租金"产业园模式悄然兴起。 这种产业园区运营模式,核心在于园区运营方在一定期限内,对入驻企业免除场地租金这一传统成本支 出。 这一模式短期内或许能为企业和园区发展开辟一条捷径。不过,从长远视角是否真的有利于市场的健康 发展,值得商榷。 中国战略新兴产业融媒体记者 陈雯 01."以价换量"能否抵挡冲击 根据研普华产业研究院发布的《2024-2029年中国产业园区建设行业市场分析及发展前景预测报告》, 全国现有各类产业园区超过8万家,其中省级及以上开发区近2600家,国家级开发区693家。园区经济在 推动产业集聚、吸引企业入驻方面发挥着不可替代的关键作用,带动区域经济的蓬勃发展。 然而,随着全国产业园区总存量进一步扩大,在运营方面,产业园区运营企业面临着巨大的业绩压力。 与此同时,产业园区间的竞争也愈发激烈,同质化问题严重。许多园区在规划、产业定位、服务模式等 方面缺乏特色,难以形成差异化竞争优势。 "招商难"本就是产业园区的心病,过去一段时间的"退租潮"又给园区增加更大压力:有数据显示,目前 全国省级以上开发区平均空置率超过35%,部分远郊新建园区空置率甚至高达40%。 招商蛇口产业园区事业部副总 ...
城记 | 走进“零租金”园区:“免房租”是“表”,“优化创新生态”是“里”
Xin Hua Cai Jing· 2025-09-10 08:16
Core Insights - The phenomenon of "zero rent" in industrial parks is emerging across major cities in China as a new approach for local governments to attract investment and support early-stage innovation [1][2][3] - Shanghai's Lingang Group has launched the "Super Individual 288 Action" initiative, which combines both office and accommodation rent exemptions to significantly reduce the survival costs for startups [1][3][6] Group 1: Zero Rent Phenomenon - The "zero rent" trend is a response to the slowing growth of traditional industries post-pandemic and the increasing demand for innovation [2][6] - Local governments are shifting from land subsidies to rent subsidies as a new strategy for attracting investment [2][6] Group 2: Targeting Early-Stage Innovation - The "288" initiative specifically targets ultra-early-stage innovation projects, including small teams and individuals with technical potential [3][5] - The initiative aims to provide long-term support for these groups, which often face high initial costs [2][3] Group 3: Practical Implementation - The "Zero Boundary Cube" project has received hundreds of applications, indicating strong interest in the zero-rent spaces [4][6] - The project offers three years of rent-free space, followed by two years of reduced rent, making it financially attractive for startups [3][4] Group 4: Ecosystem Development - The coexistence of "super enterprises" and "super individuals" creates a symbiotic relationship that fosters innovation and market responsiveness [5][6] - The "zero rent" model is not merely a financial incentive but a strategic shift in how industrial parks operate, focusing on shared risks and long-term growth [7][8] Group 5: Comprehensive Support Services - The "288" initiative includes eight support policies beyond rent exemptions, such as funding assistance and streamlined administrative services [7][8] - The approach emphasizes a transition from traditional land and policy-based attraction to a more integrated ecosystem that supports innovation [8][9]