Core Viewpoint - The National Market Supervision Administration of China has initiated a pilot program for quality safety verification of key online products to combat counterfeit goods and protect consumer rights [1] Group 1: Pilot Program Details - The pilot program includes 10 key products: safety helmets, electric bicycles, gas stoves, induction cookers, storage-type electric water heaters, extension cords, mobile power supplies, children's shoes, fire extinguishers, and household combustible gas detectors [1] - Major e-commerce platforms involved in the pilot include Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent [1] - Nearly 2,000 online product companies in Shenzhen have been included in the pilot, covering over 100,000 products [1] Group 2: Digital Product Identity - The first global digital product identity will be officially launched in Shenzhen on August 29, 2025, following verification by the Shenzhen branch of the China Goods Coding Center [1] - The core value of the "digital product identity" lies in establishing a full-chain mechanism of "source coding, platform verification, and consumer identification" [1] - This initiative aims to enhance product quality and create a safer, more regulated online shopping environment [1]