Core Insights - The transformation of traditional textile industry into "smart manufacturing" is exemplified by the operations at Hai Lan Yun's smart factory, showcasing advanced technologies like laser cutting and intelligent body measurement systems [1][2] - The competitive landscape of the apparel industry is shifting from price wars to supply chain resilience, as highlighted by the collaboration between Hai Lan Zhi Jia and JD.com, which has enhanced inventory turnover efficiency by over three times [1][6] - The rise of domestic brands is reflected in the increasing engagement of younger consumers, with a notable growth in active female users online [3] Group 1: Supply Chain Innovations - Hai Lan Zhi Jia has implemented a "Deep Sea Data Model" in collaboration with JD.com, allowing for real-time monitoring of new products against historical bestsellers, leading to rapid identification of potential hits [1][4] - The partnership has resulted in a significant improvement in inventory management, with initial order quantities controlled between 500-1000 pieces, enabling dynamic replenishment to achieve sales of millions of units [1][6] Group 2: Technological Advancements - The Hai Lan Yun factory has achieved a custom order capability of one piece with a seven-day delivery time, significantly reducing the production cycle from 15 days to 4 days [2][6] - The factory's innovations include a laser cutting precision of millimeter-level and a cost-saving of over 20 million yuan annually through advanced fabric technologies [2] Group 3: Brand Development and Cultural Integration - Hai Lan Zhi Jia is diversifying its brand portfolio to include various segments such as men's, women's, and professional attire, while also enhancing brand value through cultural initiatives [4][6] - The company aims to instill national confidence in consumers by promoting comfort and dignity in clothing, as part of its long-term vision [4] Group 4: E-commerce and Consumer Trust - The collaboration with JD.com has led to a relatively low return rate for Hai Lan Zhi Jia, attributed to the quality perception and trust built through a robust membership system [5] - The continuous increase in self-operated sales on JD.com indicates a healthy channel ecosystem for the brand [5]