Core Insights - JD's European e-commerce brand ochama launched the "ochama 618 Mid-Year Shopping Festival" on June 16, 2023, offering promotions to European consumers [1] - The event runs until June 20, 2023, featuring a wide range of products including beauty, home appliances, 3C digital products, and food, with discounts and special offers [1][2] - ochama's delivery service covers 24 European countries, providing same-day and next-day delivery in key regions [2][3] Group 1 - The ochama 618 event includes limited-time flash sales, buy-one-get-one-free offers, and significant discount coupons, with selected items starting as low as €0.1 [1][2] - Daily flash sales occur three times a day, featuring popular products at discounted prices, such as a camping car for €29.99 and a Dyson hairdryer for €99 [1] - Customers can receive additional discounts through universal coupons, with offers of €5 off for purchases over €29 and €10 off for purchases over €49 [2] Group 2 - The event also features a lucky draw with a high winning rate of 90%, allowing users to win high-value coupons and limited prizes [2] - ochama's logistics capabilities are enhanced by automated warehouses and supply chain management in countries like the Netherlands, Poland, and France, improving fulfillment efficiency [2][3] - The company aims to provide a reliable and convenient shopping experience for European consumers by leveraging JD's strong supply chain and local infrastructure [3]