Core Viewpoint - JD.com is undergoing significant changes in its advertising sales and operations department, with leadership shifts aimed at addressing internal challenges and enhancing business performance [2][5]. Group 1: Leadership Changes - Yu Wen, the former head of JD.com's advertising sales and operations, has been reassigned to the retail instant retail and offline advertising business department, with a new executive from Alibaba taking over his previous role [2]. - The previous head of the retail platform operations and marketing center, Shao Jingping, was dismissed due to personal reasons, with indications that corruption issues may have played a role in his departure [3][4]. Group 2: Business Challenges - Shao Jingping's tenure was marked by a lack of expected performance, failing to significantly grow the business or improve organizational structure, which contributed to his dismissal [3][5]. - The advertising marketing efforts have increased significantly over the past two years, but the conversion rates have not met expectations, indicating underlying challenges in the business model [5]. Group 3: Future Outlook - The recent leadership changes, including the appointment of Song Yang to lead the core marketing center, are seen as a potential strategy to revitalize growth and address previous operational issues [5].