Core Insights - JD.com has officially announced that its digital human live streaming service will be free for all merchants, marking a significant step in the adoption of AI technology in the e-commerce live streaming sector [1][3] - The platform aims to lower technical barriers for merchants, enhancing operational efficiency and sales conversion rates [1][3] Group 1: Service Features - Merchants can access the service by logging into the JD Mai service market, searching for "JD Official Digital Human," and completing the subscription process [1] - The service offers 24/7 uninterrupted live streaming and integrates various AI capabilities, including nearly 300 selectable avatars, over 200 stylized voice options, automatic script generation, real-time interaction responses, and automatic content slicing and distribution [1][3] - The digital human live streaming costs approximately one-tenth of traditional live streaming, with an average conversion rate increase of about 30% [3] Group 2: Market Impact - Over 45,000 brands have already adopted the service, and the number of merchants using digital human live streaming is expected to grow nearly sixfold by the 2025 "Double 11" shopping festival, contributing hundreds of billions in total merchandise volume (GMV) [3][5] - JD.com will provide some public traffic resources to merchants using digital human live streaming to enhance exposure and conversion efficiency [3] Group 3: Technical Advancements - The digital human technology is based on JD's self-developed JoyAI model, with the core module LiveHuman capable of generating high-quality videos in minutes, achieving breakthroughs in lip-syncing, natural expression, and hand movement accuracy [4] - The model employs advanced techniques such as flow matching, DPO reinforcement learning, and distribution matching distillation, improving inference speed by six times and addressing long-standing issues in AI-generated hand distortions [4] Group 4: Broader Applications - Beyond e-commerce, JD's digital human technology has expanded into various fields, including cultural promotion, brand endorsement, and advertising production [5] - The company collaborates with brands like Lenovo and MCM to create IP-based digital personas, evolving digital humans from mere execution tools to creative entities [5] Group 5: Industry Context - In the increasingly competitive landscape of live e-commerce, platforms are accelerating the integration of AI technology to optimize supply-side efficiency [5] - The comprehensive free offering of digital human live streaming by JD.com represents a significant support for the digital transformation of small and medium-sized enterprises [5]