Core Insights - The "2025 JD Supermarket Personal Care Industry Development Conference" was held in Beijing, attended by nearly 400 executives from well-known personal care brands [1] - JD Group's Vice President introduced a three-year doubling plan for the personal care category, which has seen significant growth in user numbers, order volume, and transaction value [1] Group 1: Growth Metrics - In the first half of 2025, the personal care category achieved a 20% increase in user numbers, a 25% growth in order volume, and an 18% rise in transaction value [1] - 32 personal care brands achieved over 100 million yuan in sales, joining the "billion-dollar club," with 91 products reaching the ten-million level and over 2,000 products exceeding one million [1] Group 2: Strategic Initiatives - JD Supermarket's personal care category is focusing on brand and product incubation, with plans to support 100 emerging brands and create 100 influential products annually [1] - The category has successfully held 125 brand marketing events since 2025, utilizing a multi-faceted approach including exclusive sales, co-creation of new products, and influencer marketing [2] Group 3: Consumer Trends and Marketing - Consumers are increasingly valuing long-lasting effects, emotional healing, and ritualistic experiences in personal care products, prompting JD to enhance brand growth through quality products, effective marketing, and excellent service [2] - The marketing budget for the personal care category has increased by 30%, integrating resources like "JD Super Brand Day" and "JD New Products" to boost brand visibility and sales [2]