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京东美团之争,别让道德的“口水”,溅脏商业的“餐盒”
Sou Hu Cai Jing· 2025-04-24 13:22
Core Viewpoint - The ongoing competition between Meituan and JD.com is characterized as a "war of words," highlighting the importance of focusing on business ethics rather than moral attacks [1][2]. Group 1: Business Models and Strategies - JD.com promotes a full-time delivery rider model, emphasizing benefits like social insurance, aiming to expand its workforce from 130,000 to 50,000 full-time riders [2]. - Meituan has reported that in 2023, 7.45 million riders earned income, with plans to extend social insurance coverage to over 1 million riders [2]. - Both companies are addressing the social insurance issue for riders, but the approach should align with business logic rather than moral obligations [2]. Group 2: Competition Dynamics - The "choose one" clause controversy lacks substantial evidence, as riders have the autonomy to choose platforms, and Meituan denies the existence of such a clause [3]. - The debate can be beneficial, prompting both companies to consider rider interests and improve their services, rather than demonizing each other [3][4]. - The competition should focus on mutual growth and adherence to shared business principles, rather than engaging in endless moral disputes [3][4]. Group 3: Future Directions - The industry should prioritize institutional development and innovation over moral coercion and verbal attacks [4]. - The ultimate goal for companies is to create social value for sustainable development, balancing their competitive strategies [4].