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剑指万亿生态,京东AI打透供应链
21世纪经济报道· 2025-09-26 13:54
Core Viewpoint - JD.com is positioning itself as a leader in the AI ecosystem, aiming to create a trillion-dollar industry by integrating AI deeply into its operations and addressing real business needs rather than merely pursuing technological trends [3][4][19]. Group 1: AI Product Launch and Strategy - On September 25, JD.com unveiled its comprehensive AI landscape, including three major AI products and four application scenarios, indicating a shift towards mass production in AI applications [3][4]. - JD.com emphasizes a practical approach to AI, focusing on solving genuine industry problems rather than chasing fleeting trends [5][19]. - The company has iterated its AI value formula to highlight the importance of "industry depth" as a core variable in measuring AI's value, alongside models and user experience [6][8]. Group 2: User-Centric AI Solutions - JD.com's AI products are designed to enhance user experience by addressing specific shopping and service needs, moving away from generic entertainment-focused AI [9][10]. - The upcoming JD Xi APP aims to redefine the shopping experience by providing personalized recommendations through deep interaction and understanding of user preferences [10][19]. - JD.com is leveraging its extensive data and insights to create a seamless connection between users and relevant services, potentially transforming the e-commerce landscape [10][21]. Group 3: Supply Chain and Industry Empowerment - JD.com is utilizing its AI capabilities to enhance supply chain efficiency and empower various industries, acting as a "brain" that accelerates digital transformation [12][16]. - The company has demonstrated the practical application of AI in real-world scenarios, such as automating coffee orders through its digital assistant, showcasing the potential for AI to integrate into business operations [14][21]. - JD.com’s Joy Inside platform provides standardized AI capabilities to hardware manufacturers, significantly improving user interaction metrics [16][17]. Group 4: Sustainable and Scalable AI Applications - JD.com’s AI initiatives are characterized by their practicality, creating closed-loop systems that enhance both consumer and business experiences [19][20]. - The company’s logistics and retail environments serve as natural testing grounds for AI applications, yielding replicable results that can guide traditional industries in their digital transformation [19][21]. - JD.com’s industrial AI model, Joy Industrial, has achieved significant efficiency improvements, demonstrating the transformative potential of AI in supply chain management [20][21].