Core Insights - The "Super Golden Week" provides an opportunity to reshape holiday consumption experiences, emphasizing the importance of service consumption as consumer demand for quality, personalization, and experiential products grows [1][4] - The holiday economy is a crucial internal driving force for high-quality economic development and enhancing people's well-being, serving as a significant window to observe economic vitality [2] Group 1: Holiday Consumption Trends - Domestic tourism is steadily increasing, with per capita spending reaching historical highs, necessitating the development of new business models and scenarios to meet emerging demands such as "special forces tourism," healing tourism, and night tourism [1][4] - The scale of holiday consumption in China has been expanding, with diverse consumption methods and an increase in spending on various sectors, including traditional travel, dining, and new digital consumption [2][3] Group 2: Economic Impact and Activities - The upcoming 2024 National Day holiday is expected to see 765 million domestic trips, a year-on-year increase of 5.9%, with total spending projected at approximately 700.82 billion yuan, reflecting a 6.3% increase [3] - Various regions are launching numerous cultural and tourism activities, such as Beijing's 2,400 unique cultural events and Sichuan's 100,000 consumption vouchers for self-driving tourists, to fully unleash the consumption potential of the Super Golden Week [3][4] Group 3: Digital Consumption and Innovation - The Super Golden Week also serves as a testing ground for digital consumption innovations, with many regions enhancing the digital application of cultural heritage and scenic spots through platforms like virtual tourism and immersive experiences [4] - The integration of technology in holiday consumption is expected to better align with consumer demands for high-quality experiences, injecting more vitality into the market [4][5]