Group 1 - The "Super Golden Week" saw a total cross-regional population flow of approximately 24.22 million people [1] - Daily average domestic travel reached 304 million person-times, a 6.2% increase compared to the 2024 National Day holiday [2] - Total domestic travel expenditure increased by 108.19 billion yuan compared to the 2024 National Day holiday [2] Group 2 - Daily sales revenue in consumption-related industries grew by 4.5% year-on-year [3] - Retail and catering enterprises monitored by the Ministry of Commerce reported a comparable sales growth of 2.7% [3] - Foot traffic and sales revenue in 78 monitored pedestrian streets increased by 8.8% and 6.0% year-on-year, respectively [3] Group 3 - A total of 16.34 million inbound and outbound trips were recorded, with an average of 2.04 million trips per day, marking an 11.5% increase year-on-year [4] - The peak day for inbound and outbound border crossings occurred on October 4, reaching 2.35 million trips [4]

Core Insights - The upcoming National Day and Mid-Autumn Festival holiday is expected to see record-breaking travel and consumption levels in China, with over 2.19 billion railway passengers and 19.2 million air travelers anticipated, marking a significant increase from last year [1][2] - The total cross-regional movement of people during the 8-day holiday is projected to reach 2.36 billion, averaging about 295 million daily, which is a 3.2% increase compared to the previous year [2] - The holiday is viewed as a "super golden week" that will stimulate domestic demand and unleash consumer potential, with various cultural and tourism activities planned nationwide [2][7] Transportation and Travel - The peak travel day is expected to be October 1, with a single-day passenger flow potentially exceeding 340 million [1] - Major cities like Beijing and Shanghai are implementing measures to enhance transportation capacity and extend service hours to accommodate the expected surge in travelers [2] - Online travel platforms report that many cities are seeing tourism bookings increase by over 50% year-on-year, indicating a strong recovery in the travel sector [3] International Travel Trends - The average daily inbound and outbound travelers are predicted to surpass 2 million during the holiday, driven by strong cross-border travel demand and the expansion of visa-free policies [4] - Popular destinations for outbound travel include Japan, Thailand, and Southeast Asian countries, with a notable increase in interest for self-driving tours in countries along the Belt and Road Initiative [5][6] - The influx of foreign tourists to China is also on the rise, with a 52.1% year-on-year increase in visa-free entries from January to August [6] Economic Impact - The holiday period is seen as a critical test for consumer confidence, with expectations for significant spending across various sectors, including tourism, dining, and entertainment [7] - The contribution of domestic consumption to GDP growth has been substantial, with a focus on service consumption, particularly in cultural and tourism sectors [7] - The government and businesses are optimistic that the holiday will provide a timely boost to the economy, with various initiatives aimed at enhancing consumer experiences and spending [7]

Core Insights - The "Super Golden Week" provides an opportunity to reshape holiday consumption experiences, emphasizing the importance of service consumption as consumer demand for quality, personalization, and experiential products grows [1][4] - The holiday economy is a crucial internal driving force for high-quality economic development and enhancing people's well-being, serving as a significant window to observe economic vitality [2] Group 1: Holiday Consumption Trends - Domestic tourism is steadily increasing, with per capita spending reaching historical highs, necessitating the development of new business models and scenarios to meet emerging demands such as "special forces tourism," healing tourism, and night tourism [1][4] - The scale of holiday consumption in China has been expanding, with diverse consumption methods and an increase in spending on various sectors, including traditional travel, dining, and new digital consumption [2][3] Group 2: Economic Impact and Activities - The upcoming 2024 National Day holiday is expected to see 765 million domestic trips, a year-on-year increase of 5.9%, with total spending projected at approximately 700.82 billion yuan, reflecting a 6.3% increase [3] - Various regions are launching numerous cultural and tourism activities, such as Beijing's 2,400 unique cultural events and Sichuan's 100,000 consumption vouchers for self-driving tourists, to fully unleash the consumption potential of the Super Golden Week [3][4] Group 3: Digital Consumption and Innovation - The Super Golden Week also serves as a testing ground for digital consumption innovations, with many regions enhancing the digital application of cultural heritage and scenic spots through platforms like virtual tourism and immersive experiences [4] - The integration of technology in holiday consumption is expected to better align with consumer demands for high-quality experiences, injecting more vitality into the market [4][5]