Core Insights - The "Super Golden Week" provides an opportunity to reshape holiday consumption experiences, emphasizing the importance of service consumption as consumer demand for quality, personalization, and experiential products grows [1][4] - The holiday economy is a crucial internal driving force for high-quality economic development and enhancing people's well-being, serving as a significant window to observe economic vitality [2] Group 1: Holiday Consumption Trends - Domestic tourism is steadily increasing, with per capita spending reaching historical highs, necessitating the development of new business models and scenarios to meet emerging demands such as "special forces tourism," healing tourism, and night tourism [1][4] - The scale of holiday consumption in China has been expanding, with diverse consumption methods and an increase in spending on various sectors, including traditional travel, dining, and new digital consumption [2][3] Group 2: Economic Impact and Activities - The upcoming 2024 National Day holiday is expected to see 765 million domestic trips, a year-on-year increase of 5.9%, with total spending projected at approximately 700.82 billion yuan, reflecting a 6.3% increase [3] - Various regions are launching numerous cultural and tourism activities, such as Beijing's 2,400 unique cultural events and Sichuan's 100,000 consumption vouchers for self-driving tourists, to fully unleash the consumption potential of the Super Golden Week [3][4] Group 3: Digital Consumption and Innovation - The Super Golden Week also serves as a testing ground for digital consumption innovations, with many regions enhancing the digital application of cultural heritage and scenic spots through platforms like virtual tourism and immersive experiences [4] - The integration of technology in holiday consumption is expected to better align with consumer demands for high-quality experiences, injecting more vitality into the market [4][5]

Core Viewpoint - The "Buy in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, featuring a variety of international and local activities aimed at boosting consumer spending and enhancing the shopping experience in Sichuan [4][10]. Group 1: Event Overview - The festival will include a main venue in Chengdu and sub-venues in Yibin and Dazhou, with a total framework of "1+12+N" activities [4][10]. - The event will feature 12 flagship IP activities focusing on various economic sectors, including the Chengdu-Chongqing Twin City Consumption Festival and the Eighth World Sichuan Cuisine Conference [4][5]. Group 2: Economic Focus Areas - Five major economic zones will host unique activities: - Chengdu Plain Economic Zone will focus on international consumption and launch events like the Import Carnival [5]. - Southern Sichuan Economic Zone will emphasize nighttime economy with food and wine festivals [6]. - Northeastern Sichuan Economic Zone will explore red tourism and cultural performances [7]. - Panzhihua Economic Zone will target the silver economy and wellness tourism [8]. - Northwestern Sichuan Ecological Demonstration Zone will integrate culture and commerce [9]. Group 3: Consumer Incentives - A total of 400 million yuan in "Shu Li An Yi" consumption vouchers will be distributed, with additional promotional activities expected to exceed 1 billion yuan in benefits for consumers [10][11]. - The festival will introduce the "Most Beautiful Sichuan West Scenic Road" self-driving travel package, along with wedding and vacation routes to attract tourists [4][10]. Group 4: Cultural and Tourism Activities - Over 1,300 cultural and tourism activities will be organized, including 50 major international and domestic events [15][17]. - The festival will feature more than 100 unique exhibitions across various cultural venues, enhancing the overall visitor experience [16]. Group 5: Sports and Entertainment Integration - Major sporting events, including the NBA Celebrity Game and the League of Legends World Championship finals, will be held in Chengdu, aiming to drive consumer engagement through sports [18]. - The integration of sports events with local consumption will be emphasized, with special packages for fans and promotional activities in major commercial areas [14][17].