Core Insights - JD.com has reported strong consumer engagement during the 11.11 shopping festival, with significant sales growth driven by various promotional strategies [1][5] Group 1: Sales Performance - JD Fresh has seen explosive growth in multiple categories, with fresh durians experiencing a 420% year-over-year increase in sales, and the frozen durian meat becoming a top seller with a 19-fold increase [3] - Chicken wings and dumplings also showed remarkable sales growth, with year-over-year increases of 300% and 130% respectively [3] - The self-owned brand of JD Fresh, including products like the Fujian Guanxi honey pomelo, has seen a 200% increase in sales, indicating strong consumer recognition [3] Group 2: Product Offerings - JD Fresh has launched numerous super products during the 11.11 event, with some items available at discounts as low as 50% [5] - Notable products include the Fujian Guanxi honey pomelo at a price of 19.9 yuan for 10 kg and Thai durians priced at 79.9 yuan, showcasing high-quality offerings at competitive prices [5][7] - The introduction of Chilean cherries for the 2025 harvest season has also been highlighted, with premium quality products available for consumers [7] Group 3: Promotional Activities - The 11.11 event features various surprise days, including gaming, family, and lifestyle themes, aimed at enhancing consumer engagement and providing diverse shopping experiences [10] - JD.com is also offering significant promotional activities, such as a 10 billion yuan subsidy for agricultural products, to attract consumers [10]