Core Insights - JD Fresh is launching multiple promotional activities during the 11.11 Global Shopping Festival, focusing on fresh produce and offering significant discounts to attract consumers [1][3][6] Promotions and Discounts - JD Fresh is providing large discount coupons such as "199 minus 100" and "299 minus 150," along with 20% off on select items over 99 yuan, and some products available at up to 50% off [3][6] - Special live-streaming events will feature brand collaborations and offer exclusive benefits, including a 200,000 yuan red envelope giveaway [3][6] Unique Product Offerings - The festival includes unique high-end products available for as low as 1 yuan, such as premium seafood and imported meats, aimed at enhancing consumer experience [6][10] - JD Fresh is introducing geographical indication products like Dandong strawberries and Gannan navel oranges, along with innovative items like dual-color bamboo fungus shrimp paste [10] Seasonal Focus - The campaign emphasizes seasonal favorites such as beef and lamb, with products like imported ribeye and ecological black pork being highlighted for their quality and value [6][7] - Seafood options are also promoted, including live crabs and ready-to-eat sea cucumbers, catering to the growing demand for convenient meal solutions [7][10] Supply Chain Advantage - JD Fresh leverages its direct sourcing model to shorten the supply chain, ensuring fresh products reach consumers quickly, enhancing the overall shopping experience [10]

10月14日，京东11.11惊喜开放日在京举行。活动现场，京东11.11交出首份成绩单。自10月9日京东 11.11全面开启以来，在现货开卖、官方直降、源头直发等举措下，消费者的购物热情持续高涨。 其中，京东生鲜多个品类、品牌及单品呈现爆发式增长。在生鲜品类方面，新鲜榴莲成为众多消费者在 京东生鲜上的首选果品，成交额同比增长420%；其中，佳农冷冻榴莲肉250g装更是成为大爆款，成交 额同比提升19倍。鸡翅、水饺品类也是实现销售爆发，成交额分别同比增长300%、130%。另外，京东 生鲜自有品牌的水果也受到用户喜爱，京鲜生福建琯溪蜜柚同比提升 200%，充分体现了消费者对京东 生鲜自有品牌商品的认可。 这次京东11.11期间，许多生鲜品牌也是品质与口碑双丰收。圣农品牌在京东生鲜平台上的表现尤为亮 眼，成交额同比提升 500%；另外，三全品牌的成交额同比提升 236%，黄天鹅品牌的成交额同比提升 110%，这也反映出京东生鲜在高端生鲜产品领域的强大吸引力。 く生鲜馆 O 拍匪 11.11 稀缺精品 大闸蟹 白 17,农 花 生鲜公益溯源 买生鲜 献爱心 生留 正大热卖 1 2 2 2 2 2 1 生鲜11.11 ...

校对 穆祥桐 新京报贝壳财经讯（记者程子姣）9月16日，京东董事局主席刘强东在京东品酒会上表示，京东家电、 商超、生鲜能够成功，就是因为行业存在巨大痛点，所以京东入局了外卖并创新，做了七鲜小厨，七鲜 小厨东城首店上线两个月已爆单，一天至少售出1500单。 ...