Core Insights - The domestic ice and snow tourism market is experiencing rapid growth, driven by the "snow holiday" policy, leading to a significant increase in youth and family visitors [1][2][3] Group 1: Youth Visitor Growth - The introduction of "snow holidays" in regions like Xinjiang and Jilin has resulted in a doubling of youth visitors to ski resorts, with over 10,000 young skiers recorded this season, marking a significant increase compared to the previous season [2][3] - Skiing winter camps are seeing a notable rise in youth participation, with registration numbers doubling compared to previous years, prompting longer and more diverse camp offerings [3] - The increase in youth visitors is also boosting family tourism, as evidenced by a 131% rise in searches for family ski packages since mid-November [3] Group 2: Accommodation Demand - The demand for hotels and homestays near ski resorts has surged, with a reported 87% increase in searches for nearby ski accommodations [4] - Popular ski resorts like Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to last year, while Beijing's military ski resort has experienced a staggering 489% increase in bookings [4][5] - The average occupancy rate for hotels at Fulong ski resort is around 60% on weekdays, with weekends often fully booked, indicating strong demand [5] Group 3: Diverse Ice and Snow Experiences - Beyond skiing, tourists are increasingly interested in diverse activities such as snow hiking and photography, with ticket bookings for scenic spots like Xiling Snow Mountain and Karola Glacier seeing significant growth [6][7] - The trend towards multi-faceted ice and snow tourism is evident, with offerings expanding to include events like snow drifting and photography, catering to a broader audience [7] - The market is evolving to meet the demand for personalized and high-quality experiences, with a focus on small group custom services becoming more popular [7]

Core Insights - The domestic ice and snow tourism market is rapidly heating up as many regions officially enter the snow season, driven by the "snow holiday" policy which has led to a significant increase in youth and family visitors to ski resorts [1][3][11] Group 1: Youth and Family Tourism Growth - Several regions, including Xinjiang and Jilin, have introduced "snow holidays" for students, resulting in a doubling of youth visitors at ski resorts [3][4] - The number of youth participating in winter camps has significantly increased, with ski resorts extending the duration and content of these camps to attract more participants [4] - The growth in youth visitors has also led to an increase in family-oriented tourism, with packages like "parent-child stay and ski" seeing a 131% increase in search volume [4][5] Group 2: Accommodation and Booking Trends - Hotel and homestay bookings near ski resorts have surged, with a reported 80% year-on-year increase in reservations for popular destinations like Harbin and Jilin [7][8] - Popular ski resorts such as Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to the previous year [7] - The average occupancy rate for hotels at Fulong Ski Resort is around 60% on weekdays, with weekends experiencing full bookings [7] Group 3: Diversification of Ice and Snow Activities - Tourists are increasingly interested in diverse experiences beyond skiing, such as ice hiking and frost photography, with ticket bookings for these activities seeing significant growth [10][11] - Popular destinations for non-skiing activities include snow-capped mountains and glaciers, with ticket bookings for places like Xiling Snow Mountain increasing by 2.7 times [10] - The ice and snow tourism market is evolving towards more personalized and high-quality experiences, catering to a broader audience including families, young enthusiasts, and professional players [11]