随着2025-2026冰雪季全面开启，北京依托"双奥之城"的独特优势，整合市内、京郊及京津冀区域冰雪 资源，构建起覆盖亲子戏雪、专业滑雪、文旅体融合、赛事体验的多元冰雪旅游产品体系。在市区，便 捷的儿童戏雪场地让冰雪旅游触达更广泛人群；在京郊，持续升级的滑雪设施构建了全龄友好的冰雪旅 游体系；在京津冀，优质服务和精彩绝伦的各类滑雪赛事，让"上冰上雪"成为全民共享的盛宴……这个 冬季，北京全力打造极具吸引力的冬季旅游目的地，推动冰雪经济成为区域高质量发展的新引擎。 全龄参与全时服务 市内冰雪场地焕新升级 北京的冰雪运动热情持续升温，"上冰上雪"已成为市民游客冬日出游的新选择。北京青年报记者发现， 各大公园内亲子戏雪乐园趣味十足，专业标准的室内冰场更是星罗棋布。不仅如此，市内冰雪场地更全 面焕新升级，通过设施迭代、服务优化与业态融合，打破了冰雪运动的时空限制和技能门槛，让孩子、 初学者、专业爱好者等在家门口就能找到适合自己的冰雪打开方式。 周末的温榆河公园东园，阵风呼啸挡不住孩子们的热情。园内的冰雪乐园里，低龄儿童驾驶着迷你坦克 车、挖雪机在雪地上穿梭，稍大一点的孩子在雪道、彩虹道上尽情嬉戏。市民阚女士带着两个孩 ...

近日，新疆部分地区和吉林全省相继宣布为义务教育阶段学生设立"雪假"，使得部分青少年在当前阶段 拥有更多的时间来到雪场，参与冰雪游。 家住吉林白城的孙希说，本想趁着这次"冰雪假期"带孩子到南方稍微暖和的地方游玩，但是孩子想留在 省内，到北大湖滑雪场滑雪。途牛长春明德路门市负责人表示，从店内客人咨询情况来看，针对此 次"冰雪假期"，学校更鼓励学生利用假期参与冰雪项目，因此本地滑雪相关预订订单会比较多，同时也 有部分客人选择出省游玩。 "雪假"也在一定程度上带动当地雪场持续位居热门景区前列。据去哪儿数据，"雪假"期间，新疆景区的 门票预订总量环比增长16%，最热门的景点包括赛里木湖、禾木风景区、喀纳斯景区、天山天池国际滑 雪场、将军山国际滑雪度假区。 谈及接待青少年游客数量，富龙文旅副总经理邹中桥说道，本雪季雪场开业至今，累计接待青少年滑雪 游客超过1万人次，同比上一雪季呈现翻倍式增长。其中，处于10—15岁阶段的中小学生群体占比最 高。 北京军都山滑雪场市场总监王骥也表示，从目前滑雪冬令营的报名情况来看，青少年群体的数量较往年 增长明显，呈现翻倍增长的态势。随着越来越多的青少年热爱滑雪运动，滑雪场冬令营的天数也由 ...

Core Insights - The domestic ice and snow tourism market is rapidly heating up as many regions officially enter the snow season, driven by the "snow holiday" policy which has led to a significant increase in youth and family visitors to ski resorts [1][3][11] Group 1: Youth and Family Tourism Growth - Several regions, including Xinjiang and Jilin, have introduced "snow holidays" for students, resulting in a doubling of youth visitors at ski resorts [3][4] - The number of youth participating in winter camps has significantly increased, with ski resorts extending the duration and content of these camps to attract more participants [4] - The growth in youth visitors has also led to an increase in family-oriented tourism, with packages like "parent-child stay and ski" seeing a 131% increase in search volume [4][5] Group 2: Accommodation and Booking Trends - Hotel and homestay bookings near ski resorts have surged, with a reported 80% year-on-year increase in reservations for popular destinations like Harbin and Jilin [7][8] - Popular ski resorts such as Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to the previous year [7] - The average occupancy rate for hotels at Fulong Ski Resort is around 60% on weekdays, with weekends experiencing full bookings [7] Group 3: Diversification of Ice and Snow Activities - Tourists are increasingly interested in diverse experiences beyond skiing, such as ice hiking and frost photography, with ticket bookings for these activities seeing significant growth [10][11] - Popular destinations for non-skiing activities include snow-capped mountains and glaciers, with ticket bookings for places like Xiling Snow Mountain increasing by 2.7 times [10] - The ice and snow tourism market is evolving towards more personalized and high-quality experiences, catering to a broader audience including families, young enthusiasts, and professional players [11]