滑雪冬令营不仅让孩子们深度感受冰雪运动的乐趣，还能够强健体魄。最近，随着各地青少年滑雪爱好者人数增加，冬令营迎来了 小高峰。 "家门口"冰雪运动激发消费新需求 央视网消息：冬季以来，全国各地冰雪运动的热度持续升温，冰雪经济也正为节前消费注入强劲的活力。 滑雪冬令营火爆 带动青少年冰雪运动热 这个雪季，在吉林，大家发现了"家门口"的新变化。建在城市里的夜滑雪道可以让居民在晚上也能推开家门就滑雪。每天晚上6时 30分，一条越野滑雪道准时点亮，滑雪爱好者们享受着冰雪乐趣。 这里是长春市伊通河畔的肆季南河岸线公园，这条全长5.7公里的雪道是全国首创的城市灯光越野滑雪场地。现在的温度是零下22摄 氏度，但现场十分热闹。 肆季南河越野滑雪道是长春市2026年新开设的城市滑雪场地。过去，滑雪爱好者可能需要驱车一小时才能去市郊滑雪。如今，步行 或者坐地铁公交就能抵达。这条建在"家门口"的夜滑雪道让居民生活发生了新的改变。 冬日江南 畅享高山滑雪速度与激情 这段时间，各地的中小学陆续开启寒假模式，冰雪运动成为了很多青少年的热门选择。在辽宁沈阳白清寨滑雪场，学员们正在老师 的带领下，认真学习滑雪技巧。 放眼望去，冰天雪地中，有滑 ...

现在距离春节还有20多天，应季水产品、时令水果和新鲜蔬菜已经大量上市，丰富着百姓的餐桌。 0:00 年货"鲜"到家 冬日餐桌焕新 总台央视记者 李啸虎：在县级农批市场能发现多少种美味水果？我们以应季的柑橘为例，在现场我就发现了砂糖橘、沃柑、耙耙柑、果冻橙等多款不同柑 橘类产品。 山东乐陵这个农产品批发市场去年开业后，不少商铺都上了很多水果新品种，还免费请顾客品尝，不少水果"新面孔"成为县城里的热销农产品。近期，随着 草莓迎来上市高峰，有些商户引进了四款不同品种的草莓，丰富大家选择。 广西是我国最大的秋冬菜生产基地之一和重要的"南菜北运"基地，在南宁江南区的淡村农贸市场，每天约有700吨农产品从这里走向人们的餐桌，这里也被 称为广西食材的"百科全书"。 总台记者 杨雪：在冬天，不少新鲜蔬菜品种上市。这里有西洋菜、茼蒿、豌豆苗、菜心等。 除了本地蔬菜，各地的特色蔬菜在这里也都能找到，比如云南的娃娃菜、湖南的辣椒等。得益于冷链物流的发展，越来越多新鲜的蔬菜品种从产地来到这 里，能够做到"当日达"和"次日达"。 福建福州的海峡水产品交易中心，是我国规模最大的水产现货交易市场之一。既有福建本地的鱼种，也有山东、浙江等地 ...

央视网消息：冬季出游，玩出冰雪新花样。这两天，湖北利川齐岳山国际滑雪场正式开门迎客，山下的刨汤宴也热闹开席，香气扑鼻的美 食将运动后的疲惫一扫而光。一起去现场看看。 在位于湖北利川的齐岳山国际滑雪场，大家通过航拍画面就能直观感受到，雪场早已热闹非凡——五颜六色的滑雪服在皑皑白雪的映衬下 格外醒目，初级道上，新手们在教练的耐心指导下小心翼翼地摸索练习，资深玩家已然在高级道上疾驰而下，激起阵阵雪雾，速度与激情扑面 而来。 不过开心玩耍的同时，安全永远是第一位的。教练特别提醒，初学者想要安全滑雪，一定要备齐"滑雪八件套"——雪板、雪鞋、雪仗、头 盔、风镜、手套、雪服、护具，全套装备到位，才能给安全滑雪筑牢基础。除此之外，还要给大家推荐一个"加分装备"，那就是专业教练！对 于新手来说，有教练在身边全程指导，不仅能快速掌握技巧，安全感也会大大提升。值得一提的是，这里的雪服设计很有巧思，会根据男生、 女生、大人、小孩区分不同颜色，工作人员能通过颜色快速分辨出需要重点关注的游客，让大家的滑雪体验更安心。 为了让大家玩得更舒心，今年这里还开通了"滑雪—食宿"专线客车，无缝衔接滑雪场与齐跃桥村等核心食宿区域，车程仅需25分钟， ...

央视网消息：这段时间，各地中小学陆续放寒假，冰雪运动成为了许多青少年假期的热门活动，一起去辽宁沈阳的假期滑雪冬令营看一看。 在沈阳白清寨滑雪场，学员们正在老师的带领下，认真学习滑雪技巧。据了解，今年的冬令营共6期，每期1周，分为单双板基础班、进阶班和强化班。 记者在雪道上发现，双板强化班的三名学员虽然年纪不大，但已经是"老手"了。 教练员薛子恒是沈阳体育学院冰雪运动专业在读硕士研究生，他说，这三位小学员每年冬令营都来，今年已经是第三次教他们了，对他们很了解。"事 先会和家长进行询问，看看他们是怎样的目的，有的家长觉得孩子来这里就是为了锻炼，有的家长是系统性继续往下学习，我就会按照他们的方式进行个人 专项训练。" 滑雪冬令营近年来持续火爆，不仅可以让孩子们感受冰雪运动的乐趣，还可以强健他们的体魄，更解决了一些家长假期带娃的困扰。以白清寨滑雪场为 例，基础班多为3年级左右的初学者。 在辽宁省教育部门的大力推广下，今年，各地青少年滑雪爱好者人数增加，冬令营迎来了小高峰。 吉林长春：打造"无门槛"冰雪运动场地 这个雪季，在吉林长春，一条建在城市里的夜滑雪道让居民在晚上也能推开家门就滑雪。此外，当地还将2.6万平方米的 ...

Core Viewpoint - The establishment of the Northern Ski Training Alliance aims to enhance the integration and standardization of ski training resources across various ski resorts in Changchun, promoting the development of the ice and snow economy and improving the quality of ski training [3][4][6]. Group 1: Ski Resorts and Training Programs - Four major ski resorts in Changchun, including Miaoxiangshan, Tianding Mountain, Lianhua Mountain, and Jingyue Lake, have opened for the new snow season, offering high-quality snow and facilities while launching specialized training products to cater to different age groups and skill levels [1]. - Jingyue Lake Ski Resort has become a preferred choice for beginners, focusing on integrating resources and establishing a collaborative platform for ski training [3]. - The Northern Ski Training Alliance, formed by multiple ski resorts and training institutions, aims to create a collaborative development platform and improve industry standards [3][4]. Group 2: Standardization and Curriculum Development - The alliance plans to develop standardized training and certification systems, incorporating international ski teaching methodologies and creating a smart service platform for information dissemination and feedback [4]. - Lianhua Mountain Ski Resort is enhancing its training system by collaborating with Changchun Normal University to establish a practical training base, aiming to cultivate high-quality talent for the ski industry [6]. - Various ski resorts are launching diverse training programs, including one-on-one and group courses, to meet the needs of different learners, particularly focusing on youth training camps [9][11]. Group 3: Industry Collaboration and Economic Impact - The collaboration between educational institutions and ski resorts is expected to strengthen the talent pool in the ice and snow industry, aligning educational outcomes with industry needs [6][7]. - The initiatives taken by the ski resorts and the alliance are positioned to elevate Changchun's reputation as a national ice and snow sports destination, encouraging broader participation in winter sports [9][11].

周末清晨，新疆乌鲁木齐的天空刚泛起鱼肚白，市民闫丹家的灯光已经亮起。她轻轻唤醒8岁的儿子， 小家伙利落地穿上衣服，吃完早饭，一家三口开车向滑雪场驶去。"给孩子报了滑雪冬令营，孩子进步 很大，劲头儿正足。"闫丹说。 为进一步挖掘冰雪旅游潜力，乌鲁木齐市和阿勒泰地区陆续优化中小学假期安排，明确设立雪假，并配 套出台多项激励政策，鼓励青少年参与冰雪运动。雪假期间，乌鲁木齐各雪场分别推出6—18岁青少年 免费滑雪2天等优惠活动；阿勒泰地区中小学生可享受四大雪场免滑雪票的福利，同时还能享受雪具租 赁、雪场内餐饮等折扣。此外，住宿和交通方面都有相应优惠政策。 近年来，新疆持续加大冰雪产业投入，滑雪场数量和质量不断提升，接待能力显著增强。2024年至2025 年雪季，新疆S级滑雪场累计接待游客357.28万人次，同比增长10.22%；实现旅游收入8.44亿元，同比 增长39.13%。 前不久，新疆发布冬季旅游优惠"大礼包"与系列消费促进活动，将分6轮发放4.5万张消费券。各地还积 极推动冰雪与文化、旅游、体育深度融合，推出集滑雪、温泉、美食、民俗体验于一体的冬季旅游线 路，延长消费链条、提升消费体验。 （文章来源：人民日报 ...

随着2025-2026冰雪季全面开启，北京依托"双奥之城"的独特优势，整合市内、京郊及京津冀区域冰雪 资源，构建起覆盖亲子戏雪、专业滑雪、文旅体融合、赛事体验的多元冰雪旅游产品体系。在市区，便 捷的儿童戏雪场地让冰雪旅游触达更广泛人群；在京郊，持续升级的滑雪设施构建了全龄友好的冰雪旅 游体系；在京津冀，优质服务和精彩绝伦的各类滑雪赛事，让"上冰上雪"成为全民共享的盛宴……这个 冬季，北京全力打造极具吸引力的冬季旅游目的地，推动冰雪经济成为区域高质量发展的新引擎。 全龄参与全时服务 市内冰雪场地焕新升级 北京的冰雪运动热情持续升温，"上冰上雪"已成为市民游客冬日出游的新选择。北京青年报记者发现， 各大公园内亲子戏雪乐园趣味十足，专业标准的室内冰场更是星罗棋布。不仅如此，市内冰雪场地更全 面焕新升级，通过设施迭代、服务优化与业态融合，打破了冰雪运动的时空限制和技能门槛，让孩子、 初学者、专业爱好者等在家门口就能找到适合自己的冰雪打开方式。 周末的温榆河公园东园，阵风呼啸挡不住孩子们的热情。园内的冰雪乐园里，低龄儿童驾驶着迷你坦克 车、挖雪机在雪地上穿梭，稍大一点的孩子在雪道、彩虹道上尽情嬉戏。市民阚女士带着两个孩 ...

Core Insights - The domestic ice and snow tourism market is experiencing rapid growth, driven by the "snow holiday" policy, leading to a significant increase in youth and family visitors [1][2][3] Group 1: Youth Visitor Growth - The introduction of "snow holidays" in regions like Xinjiang and Jilin has resulted in a doubling of youth visitors to ski resorts, with over 10,000 young skiers recorded this season, marking a significant increase compared to the previous season [2][3] - Skiing winter camps are seeing a notable rise in youth participation, with registration numbers doubling compared to previous years, prompting longer and more diverse camp offerings [3] - The increase in youth visitors is also boosting family tourism, as evidenced by a 131% rise in searches for family ski packages since mid-November [3] Group 2: Accommodation Demand - The demand for hotels and homestays near ski resorts has surged, with a reported 87% increase in searches for nearby ski accommodations [4] - Popular ski resorts like Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to last year, while Beijing's military ski resort has experienced a staggering 489% increase in bookings [4][5] - The average occupancy rate for hotels at Fulong ski resort is around 60% on weekdays, with weekends often fully booked, indicating strong demand [5] Group 3: Diverse Ice and Snow Experiences - Beyond skiing, tourists are increasingly interested in diverse activities such as snow hiking and photography, with ticket bookings for scenic spots like Xiling Snow Mountain and Karola Glacier seeing significant growth [6][7] - The trend towards multi-faceted ice and snow tourism is evident, with offerings expanding to include events like snow drifting and photography, catering to a broader audience [7] - The market is evolving to meet the demand for personalized and high-quality experiences, with a focus on small group custom services becoming more popular [7]

Core Insights - The domestic ice and snow tourism market is rapidly heating up as many regions officially enter the snow season, driven by the "snow holiday" policy which has led to a significant increase in youth and family visitors to ski resorts [1][3][11] Group 1: Youth and Family Tourism Growth - Several regions, including Xinjiang and Jilin, have introduced "snow holidays" for students, resulting in a doubling of youth visitors at ski resorts [3][4] - The number of youth participating in winter camps has significantly increased, with ski resorts extending the duration and content of these camps to attract more participants [4] - The growth in youth visitors has also led to an increase in family-oriented tourism, with packages like "parent-child stay and ski" seeing a 131% increase in search volume [4][5] Group 2: Accommodation and Booking Trends - Hotel and homestay bookings near ski resorts have surged, with a reported 80% year-on-year increase in reservations for popular destinations like Harbin and Jilin [7][8] - Popular ski resorts such as Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to the previous year [7] - The average occupancy rate for hotels at Fulong Ski Resort is around 60% on weekdays, with weekends experiencing full bookings [7] Group 3: Diversification of Ice and Snow Activities - Tourists are increasingly interested in diverse experiences beyond skiing, such as ice hiking and frost photography, with ticket bookings for these activities seeing significant growth [10][11] - Popular destinations for non-skiing activities include snow-capped mountains and glaciers, with ticket bookings for places like Xiling Snow Mountain increasing by 2.7 times [10] - The ice and snow tourism market is evolving towards more personalized and high-quality experiences, catering to a broader audience including families, young enthusiasts, and professional players [11]