滑雪冬令营
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“家门口”冰雪运动激发消费新需求 冰雪经济为消费市场注入强劲“热”活力
Yang Shi Wang· 2026-01-26 02:08
Group 1 - The core viewpoint of the articles highlights the increasing popularity of winter sports, particularly skiing, which is significantly boosting the ice and snow economy ahead of the holiday season [1] - The winter ski camps are experiencing a surge in participation, especially among youth, as more children engage in ice and snow sports during their winter break [3] - The introduction of urban night skiing trails, such as the 5.7-kilometer lighted cross-country skiing track in Changchun, is transforming local residents' access to winter sports, allowing them to ski conveniently near their homes [5][6] Group 2 - In Zhejiang's Daming Mountain ski resort, visitor numbers have increased by approximately 15% compared to the same period in 2025, indicating a growing interest in winter sports in southern regions [12] - The articles describe various skiing experiences, from advanced skiers enjoying high-speed descents to beginners learning basic techniques, showcasing the diverse appeal of skiing [9]
视频丨销量翻倍、订单排满 节前消费市场活力十足
Yang Shi Xin Wen Ke Hu Duan· 2026-01-25 23:56
Group 1: Seasonal Products - Seasonal seafood, fruits, and fresh vegetables are abundantly available as the Spring Festival approaches, enriching the dining tables of the public [1] - In county-level agricultural wholesale markets, various citrus fruits such as sugar oranges and jelly oranges are being showcased [3] - The introduction of new strawberry varieties in Shandong's agricultural wholesale market has led to increased sales [5] Group 2: Agricultural Market Dynamics - Guangxi is a major production base for autumn and winter vegetables, with around 700 tons of agricultural products being transported daily to consumers [7] - The development of cold chain logistics has enabled a wider variety of fresh vegetables to reach markets quickly, ensuring same-day and next-day delivery [7] - The seafood trading center in Fuzhou is experiencing peak trading volumes, with high-end seafood sales, such as grouper and king crab, significantly increasing as the festival approaches [9] Group 3: Home Service Industry - The demand for home cleaning services is surging as families prepare for the Spring Festival, with orders for full-house cleaning increasing by 20% to 30% weekly [12][15] - Home service companies are adapting by offering new services like pet care and storage solutions, targeting younger consumers [14][17] - Digital services are becoming integral to the home service industry, allowing consumers to easily book cleaning services through various online platforms [22] Group 4: Winter Sports and Consumer Trends - The popularity of winter sports is rising, contributing to a boost in consumer spending as schools enter winter break [25] - Skiing winter camps are experiencing a surge in participation among youth, reflecting a growing interest in winter sports [27] - New urban night skiing facilities are being developed, making skiing more accessible to residents and enhancing local recreational options [30]
“冰雪+文旅”激发冬日经济热“雪”沸腾 冰雪产业成开年经济“强劲引擎”
Yang Shi Wang· 2026-01-25 07:46
Group 1 - The core viewpoint of the articles highlights the growing popularity of winter sports, particularly skiing, in various regions of China, with new facilities and events attracting more visitors [1][10][19] - The Qiyue Mountain International Ski Resort in Hubei has opened with nine ski trails totaling 3.5 kilometers, catering to all skill levels, from beginners to advanced skiers [3][5] - The resort offers a "skiing-dining-accommodation" shuttle service, connecting the ski area with local lodging options, addressing the challenge of finding accommodations for visitors [7] Group 2 - The Daming Mountain Wansongling Ski Resort in Hangzhou has six ski trails and has upgraded its facilities to meet the needs of southern skiers, attracting visitors due to its proximity to major cities [10][12] - The ski season has seen a 15% increase in visitor numbers compared to the previous year, boosting local dining and accommodation sectors [18] - In Liaoning, winter ski camps for youth have gained popularity, with programs designed to teach skiing skills and promote physical fitness among children [19][23][24]
冬季文旅市场活力涌动 冰雪经济“点燃”了城市“搅热”了乡村
Yang Shi Wang· 2026-01-25 07:22
Group 1 - The winter vacation has led to a surge in interest in ice and snow sports among youth, with ski camps becoming a popular activity [2][7] - In Shenyang, the Baiqingzhai Ski Resort is hosting a winter camp with six sessions, focusing on different skill levels for young learners [4] - The popularity of winter camps is attributed to their ability to provide physical exercise for children and alleviate parents' concerns about holiday activities [7] Group 2 - In Jilin Province, the number of young ski enthusiasts has increased significantly due to strong promotion from the local education department, leading to a peak in winter camp participation [9] - Jilin has introduced various initiatives to make ice and snow sports more accessible, including the opening of over 50 public ice rinks and the integration of ice sports into school curriculums [17] - The new urban night skiing track in Changchun allows residents to enjoy skiing conveniently, contributing to the local winter sports culture [10][12] Group 3 - In Hangzhou, the Daming Mountain ski resort has become a popular destination, attracting visitors with its upgraded facilities and beautiful scenery [18][20] - The ski resort has seen a 15% increase in visitor numbers compared to the previous year, positively impacting local dining and accommodation sectors [24] - The ice dragon boat race in Yinchuan has attracted nearly 800 participants from various regions, showcasing the growing interest in winter sports events [25][30]
擦亮“学滑雪 到长春”品牌 四大滑雪场教滑雪各有招法
Xin Lang Cai Jing· 2025-12-20 05:45
Core Viewpoint - The establishment of the Northern Ski Training Alliance aims to enhance the integration and standardization of ski training resources across various ski resorts in Changchun, promoting the development of the ice and snow economy and improving the quality of ski training [3][4][6]. Group 1: Ski Resorts and Training Programs - Four major ski resorts in Changchun, including Miaoxiangshan, Tianding Mountain, Lianhua Mountain, and Jingyue Lake, have opened for the new snow season, offering high-quality snow and facilities while launching specialized training products to cater to different age groups and skill levels [1]. - Jingyue Lake Ski Resort has become a preferred choice for beginners, focusing on integrating resources and establishing a collaborative platform for ski training [3]. - The Northern Ski Training Alliance, formed by multiple ski resorts and training institutions, aims to create a collaborative development platform and improve industry standards [3][4]. Group 2: Standardization and Curriculum Development - The alliance plans to develop standardized training and certification systems, incorporating international ski teaching methodologies and creating a smart service platform for information dissemination and feedback [4]. - Lianhua Mountain Ski Resort is enhancing its training system by collaborating with Changchun Normal University to establish a practical training base, aiming to cultivate high-quality talent for the ski industry [6]. - Various ski resorts are launching diverse training programs, including one-on-one and group courses, to meet the needs of different learners, particularly focusing on youth training camps [9][11]. Group 3: Industry Collaboration and Economic Impact - The collaboration between educational institutions and ski resorts is expected to strengthen the talent pool in the ice and snow industry, aligning educational outcomes with industry needs [6][7]. - The initiatives taken by the ski resorts and the alliance are positioned to elevate Changchun's reputation as a national ice and snow sports destination, encouraging broader participation in winter sports [9][11].
新疆持续加大冰雪产业投入
Ren Min Ri Bao· 2025-12-18 21:56
Core Viewpoint - The article highlights the efforts made by Urumqi and the Altay region in Xinjiang to promote winter sports and tourism, particularly through the introduction of snow holidays and various incentives for youth participation in ice and snow activities [1] Group 1: Policy Initiatives - Urumqi and Altay have optimized school holiday schedules to include snow holidays, encouraging youth engagement in winter sports [1] - During the snow holiday, ski resorts in Urumqi offer free skiing for youth aged 6 to 18 for two days, while students in Altay can enjoy free ski tickets at four major ski resorts along with discounts on equipment rentals and dining [1] Group 2: Industry Growth - Xinjiang has significantly increased investment in the ice and snow industry, resulting in an enhanced number and quality of ski resorts, with a notable increase in reception capacity [1] - In the 2024-2025 snow season, S-level ski resorts in Xinjiang are expected to receive 3.5728 million visitors, marking a year-on-year growth of 10.22%, and generate tourism revenue of 844 million yuan, a 39.13% increase compared to the previous year [1] Group 3: Promotional Activities - Xinjiang has launched a winter tourism promotion package, distributing 45,000 consumption vouchers in six rounds to stimulate spending [1] - Local authorities are actively promoting the integration of ice and snow activities with culture, tourism, and sports, creating winter tourism routes that combine skiing, hot springs, cuisine, and folk experiences to enhance consumer engagement [1]
这个冬天,来北京“玩”雪吧!
Bei Jing Qing Nian Bao· 2025-12-10 12:51
Core Insights - Beijing is leveraging its unique advantages as a "Double Olympic City" to develop a diverse ice and snow tourism product system, integrating resources from the city, suburbs, and the Beijing-Tianjin-Hebei region, aiming to make winter tourism a new engine for high-quality regional development [1] Urban Ice and Snow Facilities - The enthusiasm for ice and snow sports in Beijing is rising, with city parks offering family-friendly snow play areas and professional indoor ice rinks, making ice and snow activities accessible to a wider audience [1][2] - Major parks are set to open dedicated snow play areas, featuring safe and engaging activities for children, enhancing the local winter tourism experience [2] Upgraded Ice Rinks - The All-Star Skating Club in Fengtai District features an Olympic-standard ice surface and hosts various events, catering to all age groups from beginners to professionals [4] - Ice rinks are focusing on different user needs, with facilities like the Huaxi Ice and Snow Entertainment Center providing a large professional ice surface and a seamless integration of shopping and dining experiences [5] Ski Resorts for Beginners - Eleven ski resorts in the suburbs are focusing on the needs of children and beginner skiers, creating dedicated beginner slopes and enhancing facilities to lower the entry barriers for ice and snow sports [6] - The Nanshan Ski Resort has established a dedicated practice area for young children, ensuring a safe learning environment with professional instructors [6][7] Regional Collaboration - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been launched, promoting regional collaboration with themed tourism routes connecting Olympic venues and cultural spaces [10] - The integration of cultural elements into winter tourism is highlighted by events that combine traditional crafts with winter sports, enhancing the overall visitor experience [11] Enhanced Transportation Services - The introduction of "snow gear convenience services" on high-speed trains between Beijing and Zhangjiakou aims to facilitate travel for winter sports enthusiasts, making it easier to transport ski equipment [13] Event-Driven Tourism - Beijing is hosting a series of international and domestic ice and snow events, enhancing its appeal as a winter tourism destination and promoting a "watching and traveling" trend [15][17] - The city has developed a "Double Olympic 100" event system, ensuring a continuous schedule of exciting events throughout the winter season, which is expected to drive tourism and local consumption [19][20]
翻倍增长 “雪假”催热国内亲子冰雪游
Bei Jing Shang Bao· 2025-12-03 23:28
Core Insights - The domestic ice and snow tourism market is experiencing rapid growth, driven by the "snow holiday" policy, leading to a significant increase in youth and family visitors [1][2][3] Group 1: Youth Visitor Growth - The introduction of "snow holidays" in regions like Xinjiang and Jilin has resulted in a doubling of youth visitors to ski resorts, with over 10,000 young skiers recorded this season, marking a significant increase compared to the previous season [2][3] - Skiing winter camps are seeing a notable rise in youth participation, with registration numbers doubling compared to previous years, prompting longer and more diverse camp offerings [3] - The increase in youth visitors is also boosting family tourism, as evidenced by a 131% rise in searches for family ski packages since mid-November [3] Group 2: Accommodation Demand - The demand for hotels and homestays near ski resorts has surged, with a reported 87% increase in searches for nearby ski accommodations [4] - Popular ski resorts like Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to last year, while Beijing's military ski resort has experienced a staggering 489% increase in bookings [4][5] - The average occupancy rate for hotels at Fulong ski resort is around 60% on weekdays, with weekends often fully booked, indicating strong demand [5] Group 3: Diverse Ice and Snow Experiences - Beyond skiing, tourists are increasingly interested in diverse activities such as snow hiking and photography, with ticket bookings for scenic spots like Xiling Snow Mountain and Karola Glacier seeing significant growth [6][7] - The trend towards multi-faceted ice and snow tourism is evident, with offerings expanding to include events like snow drifting and photography, catering to a broader audience [7] - The market is evolving to meet the demand for personalized and high-quality experiences, with a focus on small group custom services becoming more popular [7]
“雪假”催热国内亲子冰雪游:雪场酒店周末连续满房、青少年游客翻倍增长
Bei Jing Shang Bao· 2025-12-03 09:25
Core Insights - The domestic ice and snow tourism market is rapidly heating up as many regions officially enter the snow season, driven by the "snow holiday" policy which has led to a significant increase in youth and family visitors to ski resorts [1][3][11] Group 1: Youth and Family Tourism Growth - Several regions, including Xinjiang and Jilin, have introduced "snow holidays" for students, resulting in a doubling of youth visitors at ski resorts [3][4] - The number of youth participating in winter camps has significantly increased, with ski resorts extending the duration and content of these camps to attract more participants [4] - The growth in youth visitors has also led to an increase in family-oriented tourism, with packages like "parent-child stay and ski" seeing a 131% increase in search volume [4][5] Group 2: Accommodation and Booking Trends - Hotel and homestay bookings near ski resorts have surged, with a reported 80% year-on-year increase in reservations for popular destinations like Harbin and Jilin [7][8] - Popular ski resorts such as Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to the previous year [7] - The average occupancy rate for hotels at Fulong Ski Resort is around 60% on weekdays, with weekends experiencing full bookings [7] Group 3: Diversification of Ice and Snow Activities - Tourists are increasingly interested in diverse experiences beyond skiing, such as ice hiking and frost photography, with ticket bookings for these activities seeing significant growth [10][11] - Popular destinations for non-skiing activities include snow-capped mountains and glaciers, with ticket bookings for places like Xiling Snow Mountain increasing by 2.7 times [10] - The ice and snow tourism market is evolving towards more personalized and high-quality experiences, catering to a broader audience including families, young enthusiasts, and professional players [11]