Core Insights - The article highlights a week-long travel integration promotion event at Jinan Airport, aimed at enhancing the travel experience for students and family travelers during the summer tourism peak season [1][6] - The event received widespread acclaim for its unique offerings that combine civil aviation and cultural tourism resources [1][6] Group 1: Event Details - Jinan Airport collaborated with various travel units to launch a series of warm benefits tailored to the needs of students and family travelers, promoting high-value travel experiences [3] - Airlines such as China Southern Airlines, Hainan Airlines, and Shenzhen Airlines introduced special packages and discounts for students and families, catering to diverse travel needs [3][5] Group 2: Marketing and Promotion - The event leveraged social media platforms like WeChat, Xiaohongshu, and Douyin to extend the offline experience into online engagement, enhancing the event's influence and brand visibility [5] - Jinan Airport promoted unique summer routes and local attractions, including famous sites like Daming Lake and Baotu Spring, to attract more travelers to Jinan as a destination [5] Group 3: Future Directions - The event is seen as a stepping stone for further strategic cooperation among travel units, focusing on improving service quality and innovating new service products based on traveler needs [6] - Jinan Airport aims to explore new flight routes and develop a high-quality travel experience that integrates air travel with cultural tourism [6]